?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+KEMASAN+PRODUK+TERHADAP+PERSEPSI%0D%0AKONSUMEN+TENTANG+PENGGUNAAN+ULANG+KEMASAN+PRODUK%0D%0A(STUDI+PADA+KONSUMEN+STATIONERY+DI+BANDAR+LAMPUNG)&rft.creator=M.+Oviendo+Machya+Ivana%2C+1511011135&rft.subject=+&rft.description=Dewasa+ini+isu+tentang+pencemaran+lingkungan+sangatlah+kuat%2C+produk+stationery%0D%0Aadalah+satu+dari+sekian+produk+yang+menjadi+penyumbang+limbah+di+lingkungan%0D%0Ayang+sulit+diuraikan%2C+para+produsen+produk+stationery+yang+menaruh+perhatian%0D%0Apada+fenomena+ini+menciptakan+suatu+kemasan+produk+multifungsi+yang+dapat%0D%0Adigunakan+berulang+kali.+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui%0D%0Apengaruh+dimensi+kemasan+produk+(bentuk+kemasan%2C+bahan+baku+kemasan%2C+label%0D%0Akemasan%2C+warna+kemasan+dan+ukuran+kemasan)+terhadap+persepsi+konsumen%0D%0Atentang+penggunaan+ulang+kemasan+produk.%0D%0AData+diperoleh+melalui+kuesioner+yang+di+distribusikan+kepada+100+responden%0D%0Amengguanakan+teknik+purposive+sampling.+Sampel+dari+penelitian+ini+dipilih%0D%0Aberdasarkan+populasi+pada+objek+penelitian+ini%2C+yaitu+konsumen+dari+produk%0D%0Astationery+di+Bandar+Lampung.+Analisis+Linier+berganda+adalah+model+analisis%0D%0Ayang+digunakan+pada+penelitian+ini.%0D%0AHasil+dari+penelitian+ini+menunjukkan+bahwa+label+yang+dapat+dipisah+dari%0D%0Akemasan%2C+warna+kemasan+dan+ukuran+kemasan+tidak+memiliki+pengaruh+yang%0D%0Asignifikan+terhadap+penggunaan+ulang+kemasan+pada+produk+stationery.+Sementara+itu%2C+bentuk+kemasan+dan+bahan+baku+kemasan+mempunyai+pengaruh%0D%0Asignifikan+dan+positif+terhadap+penggunaan+ulang+kemasan+pada+produk%0D%0Astationery.+Hasil+penemuan+ini+menunjukkan+implikasi+yang+dapat+membantu%0D%0Aprodusen+stationery+untuk+melakukan+pengembangan+strategi+dalam+menciptakan%0D%0Akemasan+produk+yang+ramah+lingkungan+dan+dapat+digunakan+secara+berulang.%0D%0AKeywords%3A+Kemasan+produk+stationery%2C+bentuk+kemasan%2C+bahan+baku%0D%0Akemasan%2C+label+yang+dapat+dipisah+dari+kemasan%2C+warna+kemasan%2C+ukuran%0D%0Akemasan%2C+persepsi+konsumen+tentang+penggunaan+ulang+kemasan+produk%0D%0ANowadays%2C+environmental+pollution+is+become+very+strong+issue%2C+stationery%0D%0Aproducts+are+one+of+the+many+products+which+contribute+waste+in+the+environment%0D%0Athat+difficult+to+break+apart%2C+stationery+manufacturers+who+paid+attention+to+this%0D%0Aphenomenon+create+a+multifunctional+product+packaging+that+can+be+reused.+The%0D%0Apurpose+of+this+study+was+to+determine+the+effect+of+product+packaging+dimensions%0D%0A(packaging+form%2C+packaging+raw+materials%2C+packaging+labels%2C+packaging+colors%0D%0Aand+packaging+sizes)+on+consumer+perceptions+about+reusability+of+product%0D%0Apackaging.%0D%0AData+obtained+through+a+questionnaire+distributed+to+100+respondents+by+using%0D%0Apurposive+sampling+technique.+The+sample+of+this+study+are+the+consumers+of%0D%0Astationery+products+in+Bandar+Lampung.+Multiple+Linear+Analysis+used+in+this%0D%0Astudy.%0D%0AThe+results+from+this+study+indicate+the+labels+that+can+be+separated+from%0D%0Apackaging%2C+packaging+color+and+packaging+size+do+not+had+significant+effect+on%0D%0Areusability+of+packaging+in+stationery+products.+On+the+other+side%2C+the+form+of%0D%0Apackaging+and+the+raw+materials+of+packaging+had+a+significant+and+positive%0D%0Ainfluences+on+reusability+of+packaging+in+stationery+products.+These+findings%0D%0Aimplications+may+help+stationery+manufacturers+to+develop+strategies+for+creating%0D%0Aenvironmental+friendly+and+reusable+product+packaging.%0D%0AKeywords%3A+Stationery+packaging+%2C+form+of+packaging%2C+packaging%2C+raw%0D%0Amaterials+of+packaging%2C+labels+of+packaging%2C+colors+of+packaging%2C+sizes+of%0D%0Apackaging%2C+consumer+perceptions+about+reusability+of+product+packaging&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55436%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55436%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55436%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M.+Oviendo+Machya+Ivana%2C+1511011135++(2019)+PENGARUH+DIMENSI+KEMASAN+PRODUK+TERHADAP+PERSEPSI+KONSUMEN+TENTANG+PENGGUNAAN+ULANG+KEMASAN+PRODUK+(STUDI+PADA+KONSUMEN+STATIONERY+DI+BANDAR+LAMPUNG).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55436%2F