?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+EFFECT+OF+E-SERVICESCAPE+ON+INDONESIAS%E2%80%99+ONLINE+RIDE-+SHARING+APPLICATION+TOWARDS+PERCEIVED+E-TRANSACTIONS%0D%0A%0D%0AVALUE+AND+CUSTOMER+LOYALTY&rft.creator=KARINA+PUTRI+DARMAWAN%2C+1511011003&rft.subject=+&rft.description=Other+than+giving+the+right+promotions+and+the+act+of+service+itself%2C+Online+Ride-+sharing+companies+need+to+pay+attention+for+the+applications+which+they+programmed%0D%0Ain+the+first+place+in+order+to+gain+customer+for+their+service.+To+ensure+that+the%0D%0Aconsumer+would+want+to+use+the+service+from+the+application%2C+the+companies+need+to%0D%0Aconsider+both+e-Servicescape+and+the+perceived+e-Transaction+value+that+will+further%0D%0Abe+the+determinants+of+the+customers%E2%80%99+decision+about+purchasing+and+further+actions%0D%0Awhich+resulting+in+customer%E2%80%99s+loyalty+towards+the+ride-sharing+companies.+Data+was+collected+through+questionnaire+which+distributed+to+402+respondents+by%0D%0Ausing+Purposive+Sampling+Techniques.+The+sampling+was+carried+out+by+taking%0D%0Asample+selection+based+on+the+population+contained+in+the+object+of+this+study%2C+namely%0D%0Ausers+of+the+online+ride-sharing+mobile+application+in+Bandar+Lampung.+Meanwhile%2C%0D%0Athe+Multiple+Linear+Regression+analysis+is+being+used+to+analyze+the+research.+The+result+shows+that+the+overall+variables+of+e-Servicescape+(Aesthetic+Appeal%2C%0D%0ALayout+and+Functionality%2C+and+Financial+Security)+are+accepted%2C+in+sync+with+the%0D%0Aperceived+e-transactions+value+towards+the+consumer%E2%80%99s+attitudinal+and+behavioral%0D%0Aloyalty.+The+relationship+of+e-Servicescape+towards+customers%E2%80%99+e-Transaction+Value%0D%0Acan+be+represented+as+much+as+53.5%25%2C+meanwhile+as+for+the+relationship+between+e-+Transaction+Value+with+Attitudinal+and+Behavioral+Loyalty%2C+it+can+be+represented+as%0D%0Amuch+as+41.5%25+and+30.3%25+respectively%2C+and+the+rest+is+influenced+by+other+variables.%0D%0AKeywords%3A+Online+Ride-sharing+Mobile+Application%2C+e-Servicescape%2C+Aesthetic%0D%0AAppeal%2C+Layout+and+Functionality+Financial+Security%2C+e-Transaction%0D%0AValue%2C+Attitudinal+Loyalty%2C+Behavioral+Loyalty&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55456%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55456%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55456%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++KARINA+PUTRI+DARMAWAN%2C+1511011003++(2019)+THE+EFFECT+OF+E-SERVICESCAPE+ON+INDONESIAS%E2%80%99+ONLINE+RIDE-+SHARING+APPLICATION+TOWARDS+PERCEIVED+E-TRANSACTIONS+VALUE+AND+CUSTOMER+LOYALTY.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55456%2F