%0 Generic
%A KARINA PUTRI DARMAWAN, 1511011003
%C UNIVERSITAS LAMPUNG
%D 2019
%F eprints:55456
%I FAKULTAS EKONOMI DAN BISNIS
%T THE EFFECT OF E-SERVICESCAPE ON INDONESIAS’ ONLINE RIDE- SHARING APPLICATION TOWARDS PERCEIVED E-TRANSACTIONS    VALUE AND CUSTOMER LOYALTY
%U http://digilib.unila.ac.id/55456/
%X Other than giving the right promotions and the act of service itself, Online Ride- sharing companies need to pay attention for the applications which they programmed  in the first place in order to gain customer for their service. To ensure that the  consumer would want to use the service from the application, the companies need to  consider both e-Servicescape and the perceived e-Transaction value that will further  be the determinants of the customers’ decision about purchasing and further actions  which resulting in customer’s loyalty towards the ride-sharing companies. Data was collected through questionnaire which distributed to 402 respondents by  using Purposive Sampling Techniques. The sampling was carried out by taking  sample selection based on the population contained in the object of this study, namely  users of the online ride-sharing mobile application in Bandar Lampung. Meanwhile,  the Multiple Linear Regression analysis is being used to analyze the research. The result shows that the overall variables of e-Servicescape (Aesthetic Appeal,  Layout and Functionality, and Financial Security) are accepted, in sync with the  perceived e-transactions value towards the consumer’s attitudinal and behavioral  loyalty. The relationship of e-Servicescape towards customers’ e-Transaction Value  can be represented as much as 53.5%, meanwhile as for the relationship between e- Transaction Value with Attitudinal and Behavioral Loyalty, it can be represented as  much as 41.5% and 30.3% respectively, and the rest is influenced by other variables.  Keywords: Online Ride-sharing Mobile Application, e-Servicescape, Aesthetic  Appeal, Layout and Functionality Financial Security, e-Transaction  Value, Attitudinal Loyalty, Behavioral Loyalty