TY  - GEN
CY  - UNIVERSITAS LAMPUNG
ID  - eprints55456
UR  - http://digilib.unila.ac.id/55456/
A1  - KARINA PUTRI DARMAWAN, 1511011003
Y1  - 2019///
N2  - Other than giving the right promotions and the act of service itself, Online Ride- sharing companies need to pay attention for the applications which they programmed
in the first place in order to gain customer for their service. To ensure that the
consumer would want to use the service from the application, the companies need to
consider both e-Servicescape and the perceived e-Transaction value that will further
be the determinants of the customers? decision about purchasing and further actions
which resulting in customer?s loyalty towards the ride-sharing companies. Data was collected through questionnaire which distributed to 402 respondents by
using Purposive Sampling Techniques. The sampling was carried out by taking
sample selection based on the population contained in the object of this study, namely
users of the online ride-sharing mobile application in Bandar Lampung. Meanwhile,
the Multiple Linear Regression analysis is being used to analyze the research. The result shows that the overall variables of e-Servicescape (Aesthetic Appeal,
Layout and Functionality, and Financial Security) are accepted, in sync with the
perceived e-transactions value towards the consumer?s attitudinal and behavioral
loyalty. The relationship of e-Servicescape towards customers? e-Transaction Value
can be represented as much as 53.5%, meanwhile as for the relationship between e- Transaction Value with Attitudinal and Behavioral Loyalty, it can be represented as
much as 41.5% and 30.3% respectively, and the rest is influenced by other variables.
Keywords: Online Ride-sharing Mobile Application, e-Servicescape, Aesthetic
Appeal, Layout and Functionality Financial Security, e-Transaction
Value, Attitudinal Loyalty, Behavioral Loyalty
PB  - FAKULTAS EKONOMI DAN BISNIS
TI  - THE EFFECT OF E-SERVICESCAPE ON INDONESIAS? ONLINE RIDE- SHARING APPLICATION TOWARDS PERCEIVED E-TRANSACTIONS

VALUE AND CUSTOMER LOYALTY
AV  - restricted
ER  -