?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+EFFECT+OF+HALAL+BRANDING+DIMENSION+TO+PURCHASE%0D%0A%0D%0AINTENTION+ON+ORIFLAME+LIPSTICK&rft.creator=MUTIARA+FITRI+ANDINI%2C+1511011007&rft.subject=+&rft.description=In+recent+era%2C+halal+is+transcending+from+a+religious+issue+confined+to+mosleem%2C+to%0D%0Abeing+a+global+symbol+in+the+market.+as+halal+trends+become+more+popular%2C+the%0D%0Ademand+for+halal+cosmetics+is+continuously+growing+as+consumer+want+to+expand%0D%0Atheir+awareness+of+cosmetics+while+remaining+loyal+to+Islamic+values.+The+purpose%0D%0Aof+this+research+is+to+elaborate+the+effect+among+halal+branding+dimension+which%0D%0Ainclude+halal+brand+image%2C+halal+brand+trust%2C+halal+brand+loyalty%2C+and+halal+brand%0D%0Asatisfaction+on+consumer+purchase+intention+of+Oriflame+lipstick.%0D%0AA+multiple+regression+analysis+is+tested+with+the+help+of+SPSS+version+25%2C+and+the%0D%0Asampling+technique+is+non+probability+sampling.+The+research+used+the+online%0D%0Aquestionnaire+to+collect+data+from+200+respondents+in+Bandar+Lampung+who+meet%0D%0Athe+criteria.%0D%0AThe+findings+shows+that+halal+brand+image+and+halal+brand+trust+does+not+have%0D%0Asignificant+and+positive+effect+to+purchase+intention+on+Oriflame+lipstick.%0D%0AMeanwhile%2C+halal+brand+loyalty+and+halal+brand+satisfaction+has+a+significant+and%0D%0Apositive+effect+to+purchase+intention+on+Oriflame+lipstick.+The+findings+have%0D%0Asignificant+implications+which+may+help+Oriflame+to+develop+suitable+strategies%0D%0Afor+its+halal+brands.+Furthermore%2C+it+could+help+Oriflame+to+target+new+segments%0D%0Aand+implement+effective+marketing+based+on+halal+communication+strategies.%0D%0AKeywords%3A+Mosleem%2C+halal+brand+image%2C+halal+brand+trust%2C+halal+brand%0D%0Aloyalty%2C+halal+brand+satisfaction%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55477%2F2%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55477%2F4%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55477%2F5%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUTIARA+FITRI+ANDINI%2C+1511011007++(2019)+THE+EFFECT+OF+HALAL+BRANDING+DIMENSION+TO+PURCHASE+INTENTION+ON+ORIFLAME+LIPSTICK.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55477%2F