<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK"^^ . "In recent era, halal is transcending from a religious issue confined to mosleem, to\r\nbeing a global symbol in the market. as halal trends become more popular, the\r\ndemand for halal cosmetics is continuously growing as consumer want to expand\r\ntheir awareness of cosmetics while remaining loyal to Islamic values. The purpose\r\nof this research is to elaborate the effect among halal branding dimension which\r\ninclude halal brand image, halal brand trust, halal brand loyalty, and halal brand\r\nsatisfaction on consumer purchase intention of Oriflame lipstick.\r\nA multiple regression analysis is tested with the help of SPSS version 25, and the\r\nsampling technique is non probability sampling. The research used the online\r\nquestionnaire to collect data from 200 respondents in Bandar Lampung who meet\r\nthe criteria.\r\nThe findings shows that halal brand image and halal brand trust does not have\r\nsignificant and positive effect to purchase intention on Oriflame lipstick.\r\nMeanwhile, halal brand loyalty and halal brand satisfaction has a significant and\r\npositive effect to purchase intention on Oriflame lipstick. The findings have\r\nsignificant implications which may help Oriflame to develop suitable strategies\r\nfor its halal brands. Furthermore, it could help Oriflame to target new segments\r\nand implement effective marketing based on halal communication strategies.\r\nKeywords: Mosleem, halal brand image, halal brand trust, halal brand\r\nloyalty, halal brand satisfaction\r\n"^^ . "2019" . . . . . "FAKULTAS EKONOMI DAN BISNIS"^^ . . . . . . . "1511011007"^^ . "MUTIARA FITRI ANDINI"^^ . "1511011007 MUTIARA FITRI ANDINI"^^ . . . . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (File PDF)"^^ . . . "1. ABSTRAK.pdf"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (File PDF)"^^ . . . "2. SKRIPSI FULL.pdf"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (File PDF)"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . . "THE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE\r\n\r\nINTENTION ON ORIFLAME LIPSTICK (Other)"^^ . . . . . "HTML Summary of #55477 \n\nTHE EFFECT OF HALAL BRANDING DIMENSION TO PURCHASE \n \nINTENTION ON ORIFLAME LIPSTICK\n\n" . "text/html" . . . " " . .