?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN%2C+KEAMANAN%2C+PERSEPSI+HARGA%2C+DAN%0D%0AKUALITAS+PRODUK+TERHADAP+KEPUASAN+KONSUMEN+SERTA%0D%0ADAMPAKNYA+PADA+LOYALITAS%0D%0A(Survei+pada+Konsumen+Online+Male.id)&rft.creator=Abdul+Azis%2C+1516051033&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+kepercayaan%2C%0D%0Akeamanan%2C+persepsi+harga%2C+dan+kualitas+produk+terhadap+kepuasan+konsumen+serta%0D%0Adampaknya+pada+loyalitas+pada+konsumen+online+Male.id.+Jenis+penelitian%0D%0Aeksplanatori+dengan+pendekatan+kuantitatif.+Populasi+dalam+penelitian+ini+adalah%0D%0Akonsumen+Male.id.+Teknik+pengambilan+sampel+menggunakan+purposive%0D%0Asampling+dengan+sampel+400+responden.+Data+tersebut+diperoleh+dari+kuesioner%0D%0Amenggunakan+skala+likert.+Analisis+data+penelitian+ini+menggunakan+analisis+jalur.%0D%0AHasil+penelitian+menjelaskan+kepercayaan%2C+keamanan%2C+persepsi+harga%2C+dan+kualitas%0D%0Aproduk+berpengaruh+signifikan+terhadap+kepuasan+konsumen+serta+kepercayaan%2C%0D%0Akeamanan%2C+persepsi+harga%2C+kualitas+produk%2C+dan+kepuasan+konsumen+berpengaruh%0D%0Asignifikan+terhadap+loyalitas.+Dukungan+lebih+lanjut+diperlukan+untuk+dapat%0D%0Amemahami+perilaku+konsumen+dalam+melakukan+transaksi+online.+Faktor%0D%0Akepercayaan+dan+keamanan+menjadi+faktor+terbesar+yang+mempengaruhi+kepuasan%0D%0Akonsumen+dalam+bertransaksi+online%2C+serta+perlu+adanya+kesesuaian+harga+dengan%0D%0Akualitas+produk+dalam+membentuk+kepuasan+konsumen+dan+loyalitas.%0D%0AKata+Kunci+%3A+Kepercayaan%2C+Keamanan%2C+Persepsi+Harga%2C+Kualitas+Produk%2C%0D%0AKepuasan+Konsumen%2C+Loyalitas.%0D%0A%0D%0A%0D%0AThis+research+was+aimed+to+find+out+the+effect+of+trust%2C+security%2C+price%2C+and+product%0D%0Aquality+on+loyalty+through+customer+satisfaction+to+online+customer+of+Male.id.%0D%0AThis+research+applies+the+explanatory+type+with+quantitative+approach.+The%0D%0Apopulation+in+this+study+were+customer+of+Male.id.+The+sampling+technique+in+this%0D%0Astudy+is+purposive+sampling+with+a+sample+of+400+respondents.+The+data+were%0D%0Aobtained+from+questionnaire+through+likert+scale.+Analysis+of+this+research+data%0D%0Ausing+path+analysis.+Based+on+the+results+of+the+research+and+data+analysis%2C+trust%2C%0D%0Asecurity%2C+price%2C+product+quality+has+significant+effect+on+the+variable+of+customer%0D%0Asatisfaction+level%2C+and+trust%2C+security%2C+price%2C+product+quality%2C+and+customer%0D%0Asatisfaction+has+significant+effect+on+the+variable+of+loyalty.+Further+support+is%0D%0Aneeded+to+be+able+to+understand+consumer+behavior+in+conducting+online%0D%0Atransactions.+Trust+and+security+factors+become+the+biggest+factors+that+influence%0D%0Acustomer+satisfaction+in+online+transactions%2C+as+well+as+the+suitability+of+prices%0D%0Awith+product+quality+in+shaping+customer+satisfaction+and+loyalty.%0D%0AKeywords+%3A+Trust%2C+Security%2C+Price%2C+Product+Quality%2C+Customer+Satisfaction%2C%0D%0ALoyalty.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-12-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55534%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55534%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55534%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Abdul+Azis%2C+1516051033++(2019)+PENGARUH+KEPERCAYAAN%2C+KEAMANAN%2C+PERSEPSI+HARGA%2C+DAN+KUALITAS+PRODUK+TERHADAP+KEPUASAN+KONSUMEN+SERTA+DAMPAKNYA+PADA+LOYALITAS+(Survei+pada+Konsumen+Online+Male.id).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55534%2F