?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERSEPSI+IBU-IBU+RUMAH+TANGGA+TENTANG+ISU-ISU%0D%0AKONTROVERSIAL+PADA+TAYANGAN+INFOTAINMENT%0D%0A%0D%0APAGI-PAGI+PASTI+HAPPY+TRANS+TV&rft.creator=Origo+Hasiholan%2C+1416031098&rft.subject=+&rft.description=Komunikasi+massa+merupakan+proses+penyampaian+pesan+kepada+orang+banyak%0D%0Amelalui+media+salah+satunya+televisi.+Televisi+merupakan+jaringan+komunikasi%0D%0Adengan+peran+yaitu+satu+arah%2C+menimbulkan+keserempakan%2C+dan+banyak%0D%0Amenyuguhkan+program+acara+dalam+beragam+jenis+salah+satunya+tayangan%0D%0Ainfotainment.+Program+acara+infotainment+yang+paling+banyak+menarik+perhatian%0D%0Aadalah+acara+Pagi-Pagi+Pasti+Happy+di+TRANS+TV.+Acara+infotainment+yang%0D%0Amenyasar+para+ibu-ibu+rumah+tangga+dapat+menimbulkan+persepi+tersendiri+bagi%0D%0Amereka+yang+disebabkan+oleh+isu-isu+kontroversial+pada+tayangan+infotainment%0D%0APagi-Pagi+Pasti+Happy.+Penelitian+ini+menggunakan+metode+penelitian+kualitatif%0D%0Adan+menggunakan+teori+S.O.R+(Stimulus-Organism-Response)+yang%0D%0A%0D%0Amengasumsikan+bahwa+kata-kata+verbal%2C+isyarat-isyarat+nonverbal%2C+gambar-%0D%0Agambar%2C+dan+tindakan-tindakan+tertentu+akan+merangsang+orang+lain+untuk%0D%0A%0D%0Amemberikan+respon+dengan+cara+tertentu+yang+terdiri+dari+3+aspek+yaitu+aspek%0D%0Akognitif%2C+aspek+afektif%2C+dan+aspek+konatif.+Hasil+penelitian+ini%2C+menunjukkan+bahwa%0D%0Apersepsi+ibu-ibu+rumah+tangga+tentang+isu-isu+kontroversial+pada+tayangan%0D%0Ainfotainment+Pagi-Pagi+Pasti+Happy+TRANS+TV+dinilai+banyak+memberikan%0D%0Adampak+negatif+karena+terlalu+banyak+menampilkan+hal-hal+yang+tidak+sepatutnya%0D%0Aditayangkan+sebuah+acara+infotainment.+Hal+tersebut+diketahui+atas+dasar%0D%0Apenggabungan+teori+S.O.R+dengan+tiga+aspek+pendukungnya+yaitu+aspek+kognitif%2C%0D%0Aaspek+afektif%2C+dan+aspek+konatif.%0D%0AKata+Kunci+%3A+komunikasi+massa%2C+teori+S.O.R%2C+aspek+kognitif%2C+aspek+afektif%2C+aspek%0D%0Akonatif%0D%0AMass+communication+is+the+process+of+delivering+messages+to+many+people+through%0D%0Athe+media%2C+one+of+them+is+television.+Television+is+a+communication+network+with+a%0D%0Arole+that+is+one+direction%2C+giving+rise+to+simultaneity%2C+and+presenting+many+programs%0D%0Ain+various+types%2C+one+of+which+is+infotainment.+The+most+interesting+infotainment%0D%0Aprogram+is+the+%E2%80%9CPagi-Pagi+Pasti+Happy%E2%80%9Don+TRANS+TV.+Infotainment+programs+that%0D%0Atarget+housewives+can+give+rise+to+their+own+perceptions+caused+by+controversial%0D%0Aissues+in+%E2%80%9CPagi-Pagi+Pasti+Happy%E2%80%9D.+This+study+uses+qualitative+research+method+and%0D%0ASOR+theory+(Stimulus-Organism-Response)+which+assumes+that+verbal+words%2C%0D%0Anonverbal+cues%2C+pictures%2C+and+certain+actions+will+stimulate+others+to+respond+in%0D%0Acertain+ways+which+consist+of+3+aspects%2C+namely+cognitive+aspects%2C+affective+aspects%2C%0D%0Aand+conative+aspects.+The+results+of+this+study+indicate+that+the+perception+of%0D%0Ahousewives+on+controversial+issues+in+%E2%80%9CPagi-Pagi+Pasti+Happy%E2%80%9D+on+TRANS+TV+is%0D%0Aconsidered+having+a+lot+of+negative+effects+because+there+are+too+many+things+that%0D%0Ashould+not+be+aired+by+an+infotainment+program.+The+results+are+based+on+the%0D%0Aincorporation+of+the+theory+of+S.O.R+with+three+supporting+aspects%2C+namely+cognitive%2C%0D%0Aaffective+aspects%2C+and+conative+aspects.%0D%0A%0D%0AKeywords+%3A+mass+communication%2C+S.O.R+theory%2C+cognitive+aspects%2C+affective+aspects%2C%0D%0Aconative+aspects&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55544%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55544%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55544%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Origo+Hasiholan%2C+1416031098++(2019)+PERSEPSI+IBU-IBU+RUMAH+TANGGA+TENTANG+ISU-ISU+KONTROVERSIAL+PADA+TAYANGAN+INFOTAINMENT+PAGI-PAGI+PASTI+HAPPY+TRANS+TV.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55544%2F