?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+LAYANAN+JASA+TERHADAP+LOYALITAS%0D%0APELANGGAN+WARUNK+UPNORMAL+BANDAR+LAMPUNG&rft.creator=Rachmat+Affandi%2C+1416051118&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+tangible%2C+reliability%2C%0D%0Aresponsiveness+dan+assurance+terhadap+loyalitas+pelanggan.+Jenis+penelitian+yang%0D%0Adigunakan+adalah+eksplanatory+research+dengan+pendekaan+kuantitatif.+Lokasi%0D%0Apenelitian+di+Warunk+Upnormal+Bandarlampung+dengan+sampel+sebanyak+100%0D%0Aresponden.+Metode+pengumpulan+data+kuesioner.+Analisis+data+yang+digunakan%0D%0Aadalah+analisis+deskriptif+dan+analisis+regresi+linear+berganda.+Pengujian+hipotesis%0D%0Amenggunakan+uji+t%2C+uji+F+dan+uji+r%0D%0A2%0D%0A.+Pada+penelitian+ini+dapat+diketahui+bahwa+secara%0D%0Aparsial+variabel+tangible+(X1)+dan+assurance+(X4)+berpengaruh+signifikan+terhadap%0D%0Aloyalitas+pelanggan+(Y).+Secara+simultan+tangible+(X1)%2C+reliability+(X2)%2C%0D%0Aresponsiveness+(X3)+dan+assurance+(X4)+berpengaruh+signifikan+terhadap+loyalitas%0D%0Apelanggan+(Y).+Nilai+koefisien+r%0D%0A2+dengan+melihat+nilai+r+Square+sebesar+0%2C403+atau%0D%0A40%25.%0D%0AKata+Kunci%3A+Tangible%2C+Reliability%2C+Responsiveness%2C+Assurance+dan+Loyalitas%0D%0A+Pelanggan.%0D%0A%0D%0A%0D%0AThe+study+aimed+to+determine+is+to+know+the+influence+of+tangible%2C+reliability%2C%0D%0Aresponsiveness+and+assurance+on+customer+loyalty.+The+type+of+research+used+is%0D%0Aexplanatory+research+with+quantitative+approach.+The+research+location+in+Warunk%0D%0AUpnormal+in+Bandarlampung+with+a+sample+of+100+respondents.Questionnaire+data%0D%0Acollection+method.+Data+analysis+used+is+descriptive+analysis+and+multiple+linear%0D%0Aregression+analysis.+Hypothesis+testing+using+t+test%2C+F+test+and+r2%0D%0Atest.+In+this+study+it%0D%0Acan+be+seen+that+partially+tangible+(X1)+and+assurance+(X4)+variables+have+a%0D%0Asignificant+effect+on+customer+loyalty+(Y).+Simultaneously+tangible+(X1)%2C+reliability%0D%0A(X2)%2C+responsiveness+(X3)+and+assurance+(X4)+have+a+significant+effect+on+customer%0D%0Aloyalty+(Y).+r2%0D%0Acoefficient+value+by+looking+at+the+r+Square+value+of+0.403+or+40%25.%0D%0AKeywords%3A+Tangible%2C+Reliability%2C+Responsiveness%2C+Assurance+and+Loyalty%0D%0A+Customer.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2018-11-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55559%2F1%2FABSTRAK%2520%2528Indonesia%2520_%2520Inggris%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55559%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55559%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rachmat+Affandi%2C+1416051118++(2018)+PENGARUH+KUALITAS+LAYANAN+JASA+TERHADAP+LOYALITAS+PELANGGAN+WARUNK+UPNORMAL+BANDAR+LAMPUNG.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55559%2F