?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Strategi+Bauran+Komunikasi+Pemasaran+Travel+Agent%0D%0A%0D%0ADi+Bandar+Lampung%0D%0A%0D%0A(+Studi+Pada+Defa+Tour+and+Travel+Bandar+Lampung)&rft.creator=Masayu+Mira+Yolanda%2C+1416031133&rft.subject=+&rft.subject=HE+Transportation+and+Communications&rft.description=Keberhasilan+usaha+travel+agent+merupakan+bagian+dari+strategi+bauran+komunikasi%0D%0Apemasaran+di+Bandar+Lampung.+Bisnis+tour+and+travel+merupakan+perusahaan+di+sektor+jasa%0D%0Ayang+menyediakan+jasa+perjalanan+wisata%2C+jasa+transportasi+dan+informasi+pariwisata.+Di%0D%0ABandar+Lampung+terdapat+Defa+Tour+%26+Travel+yang+merupakan+biro+perjalanan+wisata+dan%0D%0Aharus+menghadapi+pesaing+yang+sudah+lebih+dulu+ada.+Berdasarkan+latar+belakang+tersebut%0D%0Aadapun+rumusan+masalah+dalam+penelitian+ini+adalah+bagaimana+strategi+bauran+komunikasi%0D%0Apemasaran+travel+agent+Pada+Defa+Tour+%26+Travel.+Tujuan+penelitian+ini+adalah+untuk%0D%0Amengetahui+strategi+bauran+komunikasi+pemasaran+travel+agent+Pada+Defa+Tour+%26+Travel.+Penelitian+ini+menggunakan+metode+penelitian+kualitatif.+Hasil+dari+penelitian+diketahui%0D%0Abahwa+dalam+strategi+bauran+komunikasi+Defa+Tour+%26+Travel+melakukan+pemasaran+yang%0D%0Amemaksimalkan+saluran+seperti+Iklan%2C+Penjualan+Personal%2C+Humas%2C+Acara+dan+pengalaman%2C%0D%0APemasaran+Langsung%2C+Pemasaran+interaktif%2C+Pemasaran+dari+mulut+ke+mulut%2C+Promosi%0D%0APenjualan+dan+di+tambah+menggunakan+strategi+komunikasi+yaitu+Publikasi+menggunakan%0D%0Abanner%2C+Komunikasi+tatap+muka%2C+Strategi+komunikasi+media+baru%2C+komunikasi+melalui%0D%0Asosialisasi%2C+komunikasi+relasi+publisitas+sebagai+sarana+media+dalam+membantu+pemasaran%0D%0Apaket+wisata%2C+membuat+Defa+Tour+%26+Travel+dapat+bertahan+di+dalam+menghadapi+pesaing+dan%0D%0Aberhasil+membentuk+segmen+pasar+yang+terus+menerus+menggunakan+paket+wisata+yang+Defa%0D%0ATour+%26+Travel+jual.+Kata+Kunci+%3A+Promotion+Mix%2C+Stategi+Bauran+Komunikasi+Pemasaran%2C+Travel+Agent%0D%0AThe+success+of+the+travel+agent+business+is+part+of+the+marketing+communication+mix+strategy%0D%0Ain+Bandar+Lampung.+The+tour+and+travel+business+is+a+company+in+the+service+sector+that%0D%0Aprovides+tourist+travel+services%2C+transportation+services+and+tourism+information.+In+Bandar%0D%0ALampung%2C+Defa+Tour+%26+Travel+is+a+travel+agency+and+has+to+face+competitors+who+already%0D%0Aexist.+Based+on+this+background%2C+the+formulation+of+the+problem+in+this+study+is+how+the%0D%0Acommunication+mix+strategy+is+marketing+travel+agents+at+Defa+Tour+%26+Travel.+The+purpose%0D%0Aof+this+study+was+to+determine+the+communication+mix+strategy+of+marketing+travel+agents+at%0D%0ADefa+Tour+%26+Travel.+This+study+used+qualitative+research+methods.+The+results+of+the+study%0D%0Ashow+that+in+the+communication+mix+strategy+Defa+Tour+%26+Travel+conducts+marketing+that%0D%0Amaximizes+channels+such+as+Advertisements%2C+Personal+Sales%2C+Public+Relations%2C+Events+and%0D%0Aexperiences%2C+Direct+Marketing%2C+Interactive+Marketing%2C+Word+of+mouth+Marketing%2C+Sales%0D%0APromotions+and+added+using+communication+strategies+namely+publications+using+banners%2C%0D%0Aface-to-face+communication%2C+new+media+communication+strategies%2C+communication+through%0D%0Asocialization%2C+public+relations+relations+as+a+media+tool+in+helping+tourism+package%0D%0Amarketing%2C+making+Defa+Tour+%26+Travel+able+to+survive+in+facing+competitors+and+successfully%0D%0Aforming+market+segments+that+continuously+use+tour+packages+that+Defa+Tour+%26+Travel+sells%0D%0A%0D%0AKata+Kunci+%3A+Marketing+Communication+Mix+Strategy+%2CPromotion+Mix%2C+%2C+Travel+Agent&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55579%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55579%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55579%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Masayu+Mira+Yolanda%2C+1416031133++(2019)+Strategi+Bauran+Komunikasi+Pemasaran+Travel+Agent+Di+Bandar+Lampung+(+Studi+Pada+Defa+Tour+and+Travel+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55579%2F