?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ELECTRONIC+WORD+OF+MOUTH+MEDIA+SOSIAL%0D%0AINSTAGRAM%2C+ATRIBUT+PRODUK+WISATA+DAN+CITRA%0D%0ADESTINASI+TERHADAP+KEPUTUSAN+BERKUNJUNG%0D%0A(Studi+pada+Pengunjung+Kebun+Raya+Liwa+Lampung+Barat)&rft.creator=Ivan+Valentino%2C+1516051009&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+electronic%0D%0Aword+of+mouth%2C+atribut+produk+wisata+dan+citra+destinasi+terhadap+keputusan%0D%0Aberkunjung+pada+pengunjung+Kebun+Raya+Liwa+di+Lampung+Barat.+Jenis%0D%0Apenelitian+ini+adalah+explanatory+research+dengan+pendekatan+kuantitaif.+Sampel%0D%0Apada+penelitian+ini+sebanyak+100+responden+dengan+pengambilan+sampel%0D%0Amenggunakan+metode+purposive+sampling.+Teknik+pengumpulan+data+dengan%0D%0Amenggunakan+kuesioner.+Analisis+data+dalam+penelitian+ini+menggunakan+teknik%0D%0Aregresi+linear+berganda+dengan+alat+analisis+program+SPSS+25.0.+Hasil+uji+t%0D%0A(Parsial)+menunjukkan+bahwa+electronic+word+of+mouth+tidak+berpengaruh%0D%0Asignifikan+terhadap+keputusan+berkunjung%2C+sementara+variabel+atribut+produk%0D%0Awisata+dan+citra+destinasi+berpengaruh+secara+parsial+terhadap+keputusan%0D%0Aberkunjung.+Secara+simultan+variabel+electronic+word+of+mouth%2C+atribut+produk%0D%0Awisata+dan+citra+destinasi+berpengaruh+signifikan+terhadap+keputusan+berkunjung.%0D%0AKata+Kunci%3A+Electronic+Word+of+Mouth%2C+Atribut+Produk+Wisata%2C+Citra%0D%0ADestinasi+dan+Keputusan+Berkunjung%0D%0A%0D%0A%0D%0AThe+purpose+of+this+research+is+to+determine+how+much+influence+electronic+word%0D%0Aof+mouth%2C+tourism+product+atribute+and+destination+image+on+the+visit+decision+to%0D%0Avisitors+Kebun+Raya+Liwa+in+West+Lampung.+The+type+this+research+is+explanatory%0D%0Aresearch+with+quantitative+approach.+The+sample+in+this+research+is+100%0D%0Arespondents+with+taking+sample+by+using+purposive+sampling+method.+Data%0D%0Acollection+techniques+by+using+a+questionnaire.+Data+analysis+in+this+reasearch%0D%0Aused+regression+linear+multiple+techniques+with+analysis+tools+of+SPSS+25.0.+The%0D%0Aresults+of+t+test+(partial+)+shows+that+there+is+no+significant+effect+between%0D%0Aelectronic+word+of+mouth+on+visit+decisions%2C+while+tourism+product+attribute+and%0D%0Adestination+images+has+partial+effect+on+visit+decisions.+Simultaneously%2C+electronic%0D%0Aword+of+mouth%2C+tourism+product+attributes+and+destination+image+have+significant%0D%0Aeffect+on+visit+decisions.%0D%0AKeyword%3A+Electronic+Word+Of+Mouth%2C+Tourism+Product+Atribute%2C+Destination%0D%0AImage+and+Visit+Decision&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-02-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55581%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55581%2F3%2FSKRIPSI%2520FULLL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55581%2F2%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Ivan+Valentino%2C+1516051009++(2019)+PENGARUH+ELECTRONIC+WORD+OF+MOUTH+MEDIA+SOSIAL+INSTAGRAM%2C+ATRIBUT+PRODUK+WISATA+DAN+CITRA+DESTINASI+TERHADAP+KEPUTUSAN+BERKUNJUNG+(Studi+pada+Pengunjung+Kebun+Raya+Liwa+Lampung+Barat).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55581%2F