?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PEMASARAN+STUDIO+FOTO+SURYA+MAXIMA+DALAM%0D%0A%0D%0AMENJARING+KONSUMEN+DI+BANDAR+LAMPUNG&rft.creator=Febri+Kurniawan%2C+1316031026&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Berbagai+industri+bisnis+saat+ini+dituntut+untuk+merencanakan+strategi+%E2%80%93+strategi%0D%0Apemasaran+produknya+agar+mampu+menghadapi+persaingan+pasar%2C+untuk+dapat%0D%0Abersaing+di+pasar+global+seperti+sekarang+ini%2C+dibutuhkan+strategi+pemasaran%0D%0Aproduk+yang+kreatif%2C+variatif+serta+komunikatif+yang+dikemas+melalui+strategi%0D%0Akomunikasi+pemasaran.+Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana%0D%0Astrategi+promosi+Studio+foto+Surya+Maxima+dalam+menjaring+konsumen.+Penulis%0D%0Amenggunakan+tipe+penelitian+kualitatif+dengan+metode+penelitian+berupa%0D%0Awawancara%2C+observasi+serta+kuisioner.%0D%0ADi+dalam+penelitian+ini+teori+yang+digunakan+yaitu+bauran+promosi+serta+analisis%0D%0ASWOT.+Hasil+dari+penelitian+ini+diketahui+bahwa+dalam+menjaring+konsumen%0D%0Astudio+foto+Surya+Maxima+menggunakan+bauran+promosi+berupa+iklan%2C+pemasaran%0D%0Alangsung%2C+personal+selling%2C+promosi+penjualan+serta+humas.+Pada+analisis+SWOT%0D%0Adiketahui+bahwa+posisi+perusahaan+pada+kondisi+SO+(Strength+%E2%80%93+Opportunity)%0D%0Ayang+berarti+perusahaan+berada+pada+kondisi+yang+baik+sehingga+perlu+lebih%0D%0Aagresif+dalam+melakukan+promosi+agar+pengunjung+semakin+banyak.%0D%0AKata+kunci+%3A+komunikasi+pemasaran%2C+bauran+promosi%2C+analisis+swot%0D%0AVarious+industrial+businesses+currently+is+required+to+plan+its+product+marketing%0D%0Astrategies+in+order+to+be+able+to+face+market%E2%80%99s+competition%2C+to+be+able+to+compete%0D%0Aon+the+global+market+as+present%2C+it+is+needed+a+creative+product+marketing%0D%0Astrategy%2Chas+variation+also+communicative+that+cast+through+the+marketing%0D%0Acommunication+strategy.+This+research+aims+to+find+out+how+the+strategy%E2%80%99s%0D%0Apromotion+of+Surya+Maxima+Photo+Studio+in+a+trawl+of+the+consumer%2C+the+author%0D%0Auses+qualitative+research+and+uses+research+method+such+as+interviews%2C%0D%0Aobservation+and+questionnaires.%0D%0AIn+this+research+the+theory+used+i.e.+promotional+mix+and+SWOT+analysis.+The%0D%0Aresults+of+this+researchis+noted+that+in+prosecuting+consumer+Surya+Maxima+photo%0D%0Astudio+using+a+mix+of+promotion+in+the+form+of+advertising%2C+direct+marketing%2C%0D%0Apersonal+selling%2C+sales+promotion+and+public+relations.+On+the+SWOT+Analysis+is%0D%0Anoted+that+the+position+of+the+company+on+the+condition+SO+(Strength+%E2%80%93%0D%0AOpportunity)+it+means+the+company+is+in+good+shape+so+it+needs+to+be+more%0D%0Aaggressive+in+doing+promotion+in+order+to+get+more+visitors.%0D%0AKeywords%3A+marketing+communications%2C+promotional+mix%2C+swot+analysis&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55606%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55606%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55606%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Febri+Kurniawan%2C+1316031026++(2019)+STRATEGI+KOMUNIKASI+PEMASARAN+STUDIO+FOTO+SURYA+MAXIMA+DALAM+MENJARING+KONSUMEN+DI+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55606%2F