?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+GO-PAY+DI+TELEVISI+TERHADAP+MINAT%0D%0AMENGGUNAKAN+PEMBAYARAN+NONTUNAI+PADA+MAHASISWA%0D%0AFISIP+UNIVERSITAS+LAMPUNG+STRATA+1+ANGKATAN+2015&rft.creator=MAULIA+RAMADANTI%2C+1516031031&rft.subject=+&rft.description=Kemajuan+teknologi+dalam+sistem+pembayaran+telah+menggantikan+peran+uang%0D%0Atunai+dengan+berganti+ke+dalam+bentuk+pembayaran+nontunai.+Perusahaan+milik%0D%0AGo-Jek+menaungi+layanan+Go-Pay+yang+digunakan+untuk+menyimpan+Go-Jek%0D%0ACredit+yang+bisa+digunakan+untuk+membayar+transaksi+nontunai+dan+layanan+Go-+Pay+menggunakan+iklan+televisi+untuk+membuat+generasi+milenial+semakin%0D%0Apercaya+untuk+melakukan+pembayaran+nontunai+dengan+menggunakan+layanan%0D%0AGo-Pay.+Penelitian+ini+dilakukan+untuk+mengetahui+apakah+iklan+Go-Pay+di%0D%0Atelevisi+dapat+memengaruhi+minat+menggunakan+pembayaran+nontunai+pada%0D%0Amahasiswa+FISIP+Universitas+Lampung+strata+1+angkatan+2015.+Tipe+penelitian%0D%0Ayang+digunakan+adalah+kuantitatif+dengan+pendekatan+survei.+Data+penelitian%0D%0Adidapatkan+melalui+penyebaran+kuesioner+kepada+87+mahasiswa+FISIP+Universitas%0D%0ALampung+Strata+1+Angkatan+2015.+Hasil+uji+regresi+linear+sederhana+pada%0D%0Apenelitian+menunjukkan+bahwa+iklan+Go-Pay+di+televisi+memberikan+pengaruh%0D%0Aterhadap+minat+menggunakan+pembayaran+nontunai+pada+mahasiswa+FISIP%0D%0AUniversitas+Lampung+strata+1+angkatan+2015.+Berdasarkan+kekuatan+hubungan%0D%0Akedua+variabel+memiliki+tingkat+hubungan+atau+koefisien+regresi+sebesar+0%2C379%0D%0Adan+menunjukkan+arah+positif+sehingga+arah+pengaruh+variabel+(X)+terhadap%0D%0Avariabel+(Y)+adalah+positif.+Kemudian+berdasarkan+koefisien+determinasi+(+)%0D%0Abesarnya+pengaruh+iklan+Go-Pay+di+televisi+terhadap+minat+menggunakan+pembayaran%0D%0Anontunai+pada+mahasiswa+FISIP+Universitas+Lampung+strata+1+angkatan+2015%0D%0Asebesar+37%2C9%25.%0D%0AKata+kunci+%3A+Iklan+Televisi%2C+Layanan+Go-Pay%2C+Minat%2C+Pembayaran+Nontunai%0D%0ATechnological+advances+in+the+payment+system+have+replaced+the+role+of+cash+by%0D%0Aswitching+to+non-cash+payments.+Go-Jek+company+shade+the+Go-Pay+service%0D%0Awhich+is+used+to+store+Go-Jek+Credit+which+can+be+used+to+pay+for+non-cash%0D%0Atransactions+and+the+Go-Pay+service+uses+television+advertisements+to+make%0D%0Amillennials+more+confident+to+make+non-cash+payments+using+Go-Pay+services.%0D%0AThis+research+was+conducted+to+determine+whether+Go-Pay+advertising+on%0D%0Atelevision+can+influence+the+interest+in+using+non-cash+payments+of+FISIP+Students%0D%0AUniversity+of+Lampung+Strata+1+Batch+2015.+The+type+of+research+used+is%0D%0Aquantitative+with+a+survey+approach.+The+research+data+was+obtained+through%0D%0Adistributing+questionnaires+to+87+students+of+FISIP+University+of+Lampung+Strata%0D%0A1+batch+2015.+Simple+linear+regression+test+results+in+the+study+showed+that+Go-+Pay+advertising+on+television+had+an+influence+on+interest+in+using+non-cash%0D%0Apayments+of+FISIP+Students+University+of+Lampung+Strata+1+Batch+2015.+Based%0D%0Aon+the+strength+of+the+two+variables+the+relationship+has+a+level+of+correlation+or%0D%0Aregression+coefficient+of+0.379+and+shows+a+positive+direction+so+that+the+direction%0D%0Aof+the+influence+of+the+variable+(X)+on+the+variable+(Y)+is+positive.+Then+based+on%0D%0Athe+coefficient+of+determination+(+)+the+strenght+of+the+effect+of+Go-Pay%0D%0Aadvertising+on+television+on+interest+using+non-cash+payments+of+FISIP+Students%0D%0AUniversity+of+Lampung+Strata+1+Batch+2015+is+37.9%25.%0D%0A%0D%0AKeywords%3A+Television+Advertisement%2C+Go-Pay+Services%2C+Interests%2C+Non-cash%0D%0APayment&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55621%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55621%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55621%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MAULIA+RAMADANTI%2C+1516031031++(2019)+PENGARUH+IKLAN+GO-PAY+DI+TELEVISI+TERHADAP+MINAT+MENGGUNAKAN+PEMBAYARAN+NONTUNAI+PADA+MAHASISWA+FISIP+UNIVERSITAS+LAMPUNG+STRATA+1+ANGKATAN+2015.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55621%2F