?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KEMUDAHAN%2C+PERSEPSI+KENYAMANAN%0D%0ADAN+KEPERCAYAAN+TERHADAP+MINAT+KONSUMEN%0D%0AMENGGUNAKAN+MOBILE+BANKING%0D%0A(Studi+pada+Nasabah+BNI+menggunakan+BNI+Mobile+di+Kantor+Cabang%0D%0APembantu+(KCP)+BNI+Universitas+Lampung%2C+Bandar+Lampung)&rft.creator=BIMA+PURWADIKA+ARTHANA%2C+1416051017&rft.subject=+&rft.description=Perkembangan+dunia+teknologi+informasi+yang+sangat+pesat+dan+mobilitas+yang+sangat+tinggi%0D%0Amembuat+masyarakat+semakin+harinya+dituntut+untuk+dapat+menjalankan+segala+sesuatu+dengan%0D%0Aefektif+dan+efisien.+Begitupun+dengan+layanan+di+Bank+yang+dituntut+untuk+memberikan+pelayanan%0D%0Ayang+mudah%2C+nyaman%2C+dan+aman+bagi+masyarakat.+Hal+ini+terkait+dengan+masyarakat%2C+dalam+hal%0D%0Amelakukan+keputusan+pembelian+menggunakan+Mobile+Banking.+Ada+beberapa+faktor+yang%0D%0Amempengaruhi+seseorang+dalam+melakukan+minat+konsumen+menggunakan+Mobile+Banking.%0D%0APenelitian+ini+bertujuan+untuk+menguji+besarnya+pengaruh+persepsi+kemudahan%2C+persepsi%0D%0Akenyamanan+dan+kepercayaan+terhadap+minat+konsumen+menggunakan+mobile+banking+(Studi%0D%0Apada+Nasabah+BNI+Menggunakan+BNI+Mobile+di+Kantor+Cabang+Pembantu+BNI+Universitas%0D%0ALampung%2C+Bandar+Lampung).+Jenis+Penelitian+menggunakan+pendekatan+kuantitatif.+Metode%0D%0Apengambilan+sampel+yang+digunakan+adalah+non+probability+sampling.+Sampel+dalam+penelitian%0D%0Aini+adalah+100+responden.+Teknik+analisis+data+yang+dipakai+adalah+regresi+linear+berganda.+Uji%0D%0Ahipotesis+dalam+penelitian+ini+menggunakan+uji+T-statistik+untuk+menguji+koefisien+regresi+parsial%2C%0D%0Aserta+uji+F-statistik+untuk+menguji+pengaruh+secara+simultan+dengan+tingkat+signifikansi+sebesar%0D%0A5%25.+Selain+itu+juga+dilakukan+uji+asumsi+klasik+yang+meliputi+uji+normalitas%2C+uji+multikolinearitas%0D%0Adan+uji+heterokesdasitas+dengan+menggunakan+SPSS+25.0.%0D%0AHasil+analisis+data+menunjukkan+bahwa%2C+secara+parsial+besarnya+pengaruh+persepsi+kemudahan%0D%0Aberpengaruh+signifikan+terhadap+minat+konsumen+menggunakan+Mobile+Banking+adalah+sebesar%0D%0A68%25%2C+persepsi+kenyamanan+berpengaruh+signifikan+terhadap+minat+konsumen+menggunakan%0D%0AMobile+Banking+adalah+sebesar+68%2C2%25+dan+kepercayaan+berpengaruh+signifikan+terhadap+minat%0D%0Akonsumen+menggunakan+Mobile+Banking+adalah+sebesar+57%25.+Secara+simultan%2C+besarnya+pengaruh%0D%0Avariabel+persepsi+kemudahan%2C+persepsi+kenyamanan%2C+dan+kepercayaan+terhadap+minat+konsumen%0D%0Amenggunakan+Mobile+Banking+adalah+sebesar+75%25+sedangkan+sisanya+dipengaruhi+oleh+variabel%0D%0Alain+yang+tidak+dibahas+dalam+penelitian+ini.%0D%0AKata+Kunci%3A+Persepsi+Kemudahan%2C+Persepsi+Kenyamanan%2C+Kepercayaan%2C+dan+Minat%0D%0Akonsumen.+%0D%0A%0D%0A%0D%0AThe+world+development+of+information+technology+are+very+rapid+and+high+mobility+that+makes%0D%0Apeople+are+required+to+be+able+to+run+things+effectively+and+efficiently.+Likewise+with+the+services+at%0D%0Athe+Bank+which+is+demanded+to+provide+services+that+are+easy%2C+comfortable%2C+and+safe+for+the%0D%0Apeople.+This+is+related+to+the+people+in+terms+of+making+purchasing+decisions+toward+Mobile%0D%0ABanking.+There+are+several+factors+that+influence+people+in+carrying+out+consumer+interests+toward%0D%0Athe+use+of+Mobile+Banking.%0D%0AThe+aim+of+this+research+was+to+find+out+the+effect+of+perceived+of+ease%2C+perceived+of+comfort%2C+and%0D%0Atrust+in+consumer+interest+toward+the+use+of+mobile+banking+(The+study+of+BNI+Customers+in+using%0D%0ABNI+Mobile+at+BNI+University+of+Lampung+Sub-Branch+Office%2C+Bandar+Lampung).+This+type+of%0D%0Aresearch+used+quantitative+approach.+The+sampling+method+was+non+probability+sampling.+The%0D%0Asamples+in+this+study+were+100+respondents.+The+data+analysis+technique+used+multiple+linear%0D%0Aregressions.+In+this+study+the+researcher+used+the+T-statistic+test+to+test+the+partial+regression%0D%0Acoefficient+as+the+hypothesis+testing%2C+and+the+F-statistic+test+to+test+the+effect+simultaneously+with+a%0D%0Asignificance+level+of+5%25.+The+classic+assumption+test+was+also+carried+out%2C+which+included+a%0D%0Anormality+test%2C+a+multicollinearity+test%2C+and+a+heterokesd+capacity+test+using+SPSS+25.0.%0D%0AThe+results+of+the+research+showed+that+the+influence+of+perceived+of+ease+significantly+influenced%0D%0Aconsumer+interest+toward+the+use+of+Mobile+Banking+by+68%25%2C+perceived+comfort+significantly%0D%0Aaffected+consumer+interest+toward+the+use+of+Mobile+Banking+by+68.2%25+and+trust+had+a+significant%0D%0Aeffect+on+consumer+interest+toward+the+use+of+Mobile+Banking+is+57%25.+Simultaneously%2C+the%0D%0Amagnitude+of+the+effect+on+the+variable+perception+of+convenience%2C+perceived+comfort%2C+and+trust+in%0D%0Aconsumer+interest+toward+the+use+of+Mobile+Banking+is+75%25+while+the+rest+was+influenced+by+other%0D%0Avariables+which+is+not+discussed+in+this+study.%0D%0AKeywords%3A+Perceived+of+Ease%2C+Perceived+of+Comfort%2C+Trust%2C+and+Consumer+Interest.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-10-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55626%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55626%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55626%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++BIMA+PURWADIKA+ARTHANA%2C+1416051017++(2019)+PENGARUH+PERSEPSI+KEMUDAHAN%2C+PERSEPSI+KENYAMANAN+DAN+KEPERCAYAAN+TERHADAP+MINAT+KONSUMEN+MENGGUNAKAN+MOBILE+BANKING+(Studi+pada+Nasabah+BNI+menggunakan+BNI+Mobile+di+Kantor+Cabang+Pembantu+(KCP)+BNI+Universitas+Lampung%2C+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55626%2F