?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+MEREK%2C+PERSEPSI+KUALITAS+DAN+HARGA%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+KLINIK+KECANTIKAN%0D%0APUSPITA+DI+BANDAR+LAMPUNG&rft.creator=CELLY+ANITA+PERMATA+SARI%2C+1516051110&rft.subject=+&rft.description=The+purpose+of+this+study+was+to+determinate+the+influences+of+brand+image%2C%0D%0Aperceived+quality+and+price+on+purchase+decisions+of+Puspita+Beauty+Clinic+in%0D%0ABandar+Lampung.+The+type+of+research+is+explanatory+research.+The+amount+of%0D%0Asampels+used+in+this+research+were+98+respondents.+The+sampling+technique+in%0D%0Athis+research+used+non-probability+sampling+technique+with+accidental+sampling%0D%0Amethod.+Data+collection+techniques+was+used+questionnaires+that+have+been+tested%0D%0Afor+validity+and+reliability.+Data+analysis+using+multiple+linear+regression+with+the%0D%0Ahelp+of+SPSS+version+21+program.+The+resultof+partial+tes+showed+there+was%0D%0Aainsignificant+influences+between+brand+image+variable+on+purchase+decisions%2C%0D%0Athere+was+significant+influences+between+perceived+quality+and+price+variable+on%0D%0Apurchase+decisions.+The+result+of+simultanous+test+showed+there+was+a+positive%0D%0Aand+significantinfluences+between+brand+image%2C+perceived+quality+and+price+on%0D%0Apurchase+decisions+of+Puspita+Beauty+Clinic+in+Bandar+Lampung.%0D%0AKeywords%3A+Brand+Image%2C+Perceived+Quality%2C+Price+and+Purchase+Decisions.%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+citra+merek%2C+persepsi+kualitas%0D%0Adan+harga+terhadap+keputusan+pembelian+Klinik+Kecantikan+Puspita+di+Bandar%0D%0ALampung.+Jenis+penelitian+ini+adalah+explanatory+research.+Jumlah+sampel+yang%0D%0Adigunakan+dalam+penelitian+ini+adalah+sebanyak+98+orang+responden.+Teknik%0D%0Apengambilan+sampel+dalam+penelitian+ini+menggunakan+teknik+non-probability%0D%0Asampling+dengan+metode+accidental+sampling.+Teknik+pengumpulan+data%0D%0Amenggunakan+kuesioner+yang+telah+diuji+validitas+dan+realibilitasnya.+Analisis%0D%0Adata+dengan+menggunakan+regresi+linier+berganda+dengan+bantuan+program+SPSS%0D%0Aversi+21.+Hasil+penelitian+ini+secara+parsial+terdapat+pengaruh+yang+tidak%0D%0Asignifikan+pada+variabel+citra+merek+terhadap+keputusan+pembelian%2C+terdapat%0D%0Apengaruh+yang+signifikan+pada+variabel+persepsi+kualitas+dan+harga+terhadap%0D%0Akeputusan+pembelian%2C+hasil+penelitian+secara+simultan+terdapat+pengaruh+yang%0D%0Apositif+dan+signifikan+antara+citra+merek%2C+persepsi+kualitas+dan+harga+terhadap%0D%0Akeputusan+pembelian.%0D%0AKata+Kunci%3A+Citra+Merek%2C+Persepsi+Kualitas%2C+Harga+dan+Keputusan%0D%0APembelian.%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-02-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55633%2F1%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55633%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55633%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++CELLY+ANITA+PERMATA+SARI%2C+1516051110++(2019)+PENGARUH+CITRA+MEREK%2C+PERSEPSI+KUALITAS+DAN+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+KLINIK+KECANTIKAN+PUSPITA+DI+BANDAR+LAMPUNG.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55633%2F