?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KAJIAN+MENGENAI+KEPUTUSAN+PEMBELIAN+IMPULSIF%0D%0AKONSUMEN+YANG+DIPENGARUHI+OLEH+PROMOSI+PRODUK%2C%0D%0AFASILITAS+DAN+STRATEGI+LOKASI%2C+KENYAMANAN+PELAYANAN%2C%0D%0AKERAPIHAN+SUASANA%2C+DAN+DAYA+SAING+HARGA%0D%0A(Studi+Pada+Konsumen+Chandra+Super+Store+Tanjung+Karang+Bandar+Lampung)&rft.creator=Desi+Kurnia+Mega%2C+1416051024&rft.subject=+&rft.description=Penelitian+ini+berencana+untuk+mengetahui+beberapa+faktor+yang+dapat%0D%0Amempengaruhi+impulsive+buying+seperti+promosi+produk%2C+fasilitas+dan+strategi%0D%0Alokasi%2C+kenyamanan+pelayanan%2C+kerapihan+suasana+dan+daya+saing+harga.+Setelah%0D%0Adilakukan+tinjauan+pustaka%2C+penyusunan+hipotesis%2C+data+dikumpulkan+melalui%0D%0Ametode+kuisioner+yang+disebar+kepada+100+orang+responden+di+Chanda+Super%0D%0AStore+Tanjung+Karang+dengan+menggunakan+purposive.+Sedangkan+analisis%0D%0Adilakukan+dengan+menggunakan+SPSS+17.0+for+window.+Kemudian+dilakukan%0D%0Aanalisis+dengan+data+yang+ada+menggunakan+uji+validitas%2C+reliabilitas%2C+uji+asumsi%0D%0Aklasik%2C+analisis+regresi+linear+berganda%2C+dan+pengujian+hipotesis+menggunakan+uji+t%0D%0Adan+uji+f.+Hasil+penelitian+menunjukkan+bahwa+Terdapat+pengaruh+yang+signifikan%0D%0Aantara+promosi+penjualan+dan+daya+saing+harga+terhadap+keputusan+pembelian%0D%0Aimpulsif+konsumen%2C+dan+Tidak+Terdapat+pengaruh+yang+signifikan+antara+fasilitas%0D%0Adan+strategi+lokasi%2Ckenyamanan+dan+pelayanan%2C+antribut+toko+terhadap+keputusan%0D%0Apembelian+impulsif+konsumen+dan+Terdapat+pengaruh+secara+bersama-sama+antara%0D%0APromsi%2C+Fasilitas+dan+Strategi+Lokasi%2C+Kenyamanan+dan+Pelayanan%2C+Kerapihan%0D%0ASuasana%2C+dan+Daya+Sing+Harga+terhadap+pembelian+impulsif.+Kata+Kunci+%3A+Impulsive+buying%2C+promosi+produk%2C+fasilitas+dan+strategi+lokasi%2C%0D%0Akenyamanan+pelayanan%2C+kerapihan+suasana+dan+daya+saing+harga.%0D%0A%0D%0A%0D%0AThis+study+plans+to+find+out+several+factors+that+can+influence+impulsive+buying%0D%0Asuch+as+product+promotion%2C+location+facilities+and+strategies%2C+service+convenience%2C%0D%0Aatmosphere+tidiness+and+price+competitiveness.+After+a+literature+review%2C%0D%0Ahypothesis+formulation%2C+data+was+collected+through+a+questionnaire+method%0D%0Adistributed+to+100+respondents+at+the+Tanjung+Karang+Chanda+Super+Store+who%0D%0Awere+shopping+using+purposive.+While+the+analysis+is+done+using+SPSS+17.0+for%0D%0Awindow.+Then+analyzed+with+existing+data+using+validity%2C+reliability%2C+classical%0D%0Aassumption%2C+multiple+linear+regression+analysis%2C+and+hypothesis+testing+using+t+test%0D%0Aand+f+test.+The+results+showed+that+there+was+a+significant+effect+between+sales%0D%0Apromotion+and+price+competitiveness+on+consumer+impulse+buying+decisions%2C+and%0D%0Athere+was+no+significant+influence+between+facilities+and+location+strategies%2C%0D%0Aconvenience+and+services%2C+store+attributes+to+consumer+impulse+buying+decisions%0D%0Aand+there+was+a+joint+effect+the+same+between+Promsi%2C+Facility+and+Location%0D%0AStrategy%2C+Comfort+and+Service%2C+Atmosphere+Neatness%2C+and+Power+Sing+Price+for%0D%0Aimpulsive+purchases.%0D%0AKeywords%3A+Impulsive+buying%2C+product+promotion%2C+location+facilities+and%0D%0Astrategies%2C+service+convenience%2C+atmosphere+and+price+competitiveness.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-02-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55635%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55635%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55635%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Desi+Kurnia+Mega%2C+1416051024++(2019)+KAJIAN+MENGENAI+KEPUTUSAN+PEMBELIAN+IMPULSIF+KONSUMEN+YANG+DIPENGARUHI+OLEH+PROMOSI+PRODUK%2C+FASILITAS+DAN+STRATEGI+LOKASI%2C+KENYAMANAN+PELAYANAN%2C+KERAPIHAN+SUASANA%2C+DAN+DAYA+SAING+HARGA+(Studi+Pada+Konsumen+Chandra+Super+Store+Tanjung+Karang+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55635%2F