?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN+MEREK%2C+POTENSI+MEREK%2C%0D%0ALOYALITAS+MEREK+DAN+PERSEPSI+PRIBADI+MASYARAKAT%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK%0D%0AMAKANAN+SIAP+SAJI+MIRROR+PIZZA%0D%0A(Studi+pada+Konsumen+Mirror+Pizza+di+Bandarlampung)&rft.creator=Eka+Safitri%2C+1416051029&rft.subject=+&rft.description=The+study+aimed+to+determine+is+to+know+the+influence+of+brand+trust%2C+brand+potency%2C%0D%0Abrand+loyalty+and+personal+perception+of+society+to+purchase+decision.+The+type+of%0D%0Aresearch+used+is+explanatory+research+with+quantitative+approach.+The+location+of%0D%0Aresearch+in+Mirror+Pizza+store+in+Bandarlampung+with+a+sample+of+100+respondents.%0D%0AMethods+of+collecting+questionnaire+data.+Data+analysis+used+is+descriptive+analysis%0D%0Aand+multiple+linear+regression+analysis.+Hypothesis+testing+using+t+test%2C+F+test%2C+R2%0D%0Atest.+In+this+research%2C+it+can+be+seen+that+partially+brand+trust+(X1)+and+personal%0D%0Aperception+of+society+(X4)+have+significant+effect+on+purchasing+decision+(Y)%2C+while%0D%0Abrand+potential+(X2)+and+brand+loyalty+(X3)+have+no+significant+effect+on+purchasing%0D%0Adecision+).+Simultaneously+brand+trust+(X1)%2C+brand+potential+(X2)%2C+brand+loyalty+(X3)%0D%0Aand+personal+perception+of+society+(X4)+have+a+significant+effect+on+purchase%0D%0Adecision+(Y).+R2+coefficient+value+by+looking+at+R+Square+value+of+0.403+or+40%25.%0D%0AKeywords%3A+Brand+Trust%2C+Brand+Potential%2C+Brand+Loyalty%2C+Perception+Personal%0D%0ACommunities+and+Purchasing+Decisions%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+kepercayaan+merek%2C%0D%0Apotensi+merek%2C+loyalitas+merek+dan+persepsi+pribadi+masyarakat+terhadap+keputusan%0D%0Apembelian.+Jenis+penelitian+yang+digunakan+adalah+eksplanatory+research+dengan%0D%0Apendekaan+kuantitatif.+Lokasi+penelitian+di+toko+Mirror+Pizza+di+Bandarlampung%0D%0Adengan+sampel+sebanyak+100+responden.+Metode+pengumpulan+data+kuesioner.%0D%0AAnalisis+data+yang+digunakan+adalah+analisis+deskriptif+dan+analisis+regresi+linear%0D%0Aberganda.+Pengujian+hipotesis+menggunakan+uji+t%2C+uji+F%2C+uji+R2%0D%0A.+Pada+penelitian+ini%0D%0Adapat+diketahui+bahwa+secara+parsial+variabel+kepercayaan+merek+(X1)+dan+persepsi%0D%0Apribadi+masyarakat+(X4)+berpengaruh+signifikan+terhadap+keputusan+pembelian+(Y)%2C%0D%0Asedangkan+potensi+merek+(X2)+dan+loyalitas+merek+(X3)+berpengaruh+tidak%0D%0Asignifikan+terhadap+keputusan+pembelian+(Y).+Secara+simultan+kepercayaan+merek%0D%0A(X1)%2C+potensi+merek+(X2)%2C+loyalitas+merek+(X3)+dan+persepsi+pribadi+masyarakat%0D%0A(X4)+berpengaruh+signifikan+terhadap+keputusan+pembelian+(Y).+Nilai+koefisien+R2%0D%0Adengan+melihat+nilai+R+Square+sebesar+0%2C403+atau+40%25.%0D%0AKata+Kunci%3A+Kepercayaan+Merek%2C+Potensi+Merek%2C+Loyalitas+Merek%2C+Persepsi%0D%0APribadi+Masyarakat+dan+Keputusan+Pembelian&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2018-07-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55641%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55641%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55641%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Eka+Safitri%2C+1416051029++(2018)+PENGARUH+KEPERCAYAAN+MEREK%2C+POTENSI+MEREK%2C+LOYALITAS+MEREK+DAN+PERSEPSI+PRIBADI+MASYARAKAT+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+MAKANAN+SIAP+SAJI+MIRROR+PIZZA+(Studi+pada+Konsumen+Mirror+Pizza+di+Bandarlampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55641%2F