?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMBENTUKAN+BRAND+AWARENESS+KONSUMEN+MELALUI%0D%0ASTRATEGI+KOMUNIKASI+PEMASARAN+RANAH+BISNIS+KULINER%0D%0A(Studipada+Rumah+MakanMister+Geprek+di+Kawasan+Kampus%0D%0AUniversitas+Lampung)&rft.creator=Ajeng+Dini+Utami%2C+1316051004&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mendeskripsikan+strategi+komunikasi+pemasaran%0D%0Ayang+dilakukan+Rumah+Makan+Mister+Geprek+di+Bandar+Lampung+dalam%0D%0Amembentuk+brand+awareness+konsumen.+Jenis+penelitian+ini+adalah+deskriptif%0D%0Akualitatif.+Informan+dalam+penelitian+ini+berasal+dari+manajemen+(internal)+Mister%0D%0AGeprek+dan+konsumen+(eksternal)+Mister+Geprek+yang+ditentukan+dengan%0D%0Amenggunakan+metode+purposive+dan+snowball+sampling.+Teknik+pengumpulan+data%0D%0Amenggunakan+wawancara+mendalam%2C+observasi%2C+dan+dokumentasi.+Analisis+data%0D%0Adalam+penelitian+ini+menggunakan+analisis+data+interaktif%2C+dan+teknik+keabsahan%0D%0Adata+menggunakan+triangulasi+sumber.+Hasil+penelitian+menunjukkan+bahwa+Mister%0D%0AGeprek+menerapkan+delapan+bauran+komunikasi+pemasaran+yaitu%3A+periklanan%2C%0D%0Apromosi+penjualan%2C+acara+dan+pengalaman%2C+hubungan+masyarakat+dan+publisitas%2C%0D%0Apemasaran+online+dan+media+sosial%2C+pemasaran+mobile%2C+pemasaran+langsung%2C+dan%0D%0Apenjualan+personal.+Adapun+pemasaran+online+dan+media+sosial+adalah+bauran%0D%0Akomunikasi+pemasaran+yang+dominan+dalam+pembentukan+brand+awareness%0D%0Akonsumen+Rumah+Makan+Mister+Geprek.%0D%0AKata+Kunci%3A+Mister+Geprek%2C+Rumah+Makan%2C+Strategi+Komunikasi+Pemasaran%2C%0D%0AKesadaran+Merek%0D%0A%0D%0A%0D%0AThis+research+aims+to+describe+the+marketing+communication+strategies+carried+out%0D%0Aby+Mister+Geprek+Restaurant+in+Bandar+Lampung+in+forming+consumer+brand%0D%0Aawareness.+This+type+of+research+is+descriptive+qualitative.+Informants+in+this+study%0D%0Acame+from+the+management+(internal)+of+Mister+Geprek+and+consumers+(external)%0D%0Aof+Mister+Geprek+who+were+determined+using+purposive+and+snowball+sampling%0D%0Amethods.+Data+collection+techniques+using+in-depth+interviews%2C+observation%2C+and%0D%0Adocumentation.+Data+analysis+in+this+study+use+interactive+data+analysis%2C+and+data%0D%0Avalidity+techniques+using+source+triangulation.+The+results+of+data+mining+showed%0D%0Athat+Mister+Geprek+applied+eight+marketing+communication+mix+namely%3A%0D%0Aadvertising%2C+sales+promotion%2C+events+and+experiences%2C+public+relations+and%0D%0Apublicity%2C+online+marketing+and+social+media%2C+mobile+marketing%2C+direct+marketing%2C%0D%0Aand+personal+selling.+Online+marketing+and+social+media+are+the+dominant%0D%0Amarketing+communication+mix+in+forming+consumer+brand+awareness+at+Mister%0D%0AGeprek+Restaurant.%0D%0AKeyword%3A+Mister+Geprek%2C+R&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-12-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55654%2F1%2FABSTRAK%2520%2528INDONESIA%2520_%2520INGGRIS%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55654%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55654%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Ajeng+Dini+Utami%2C+1316051004++(2019)+PEMBENTUKAN+BRAND+AWARENESS+KONSUMEN+MELALUI+STRATEGI+KOMUNIKASI+PEMASARAN+RANAH+BISNIS+KULINER+(Studipada+Rumah+MakanMister+Geprek+di+Kawasan+Kampus+Universitas+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55654%2F