?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERSEPSI+PERILAKU+ETIS+ONLINE+SHOP+TERHADAP+LOYALITAS%0D%0AKONSUMEN%0D%0A(Studi+Kasus+pada+Mahasiswa+Universitas+Lampung+Pengguna+Shopee)&rft.creator=FITRIANINGSIH%2C+1416051042&rft.subject=+&rft.description=Transaksi+elektronik+melalui+internet+memberikan+peluang+bagi+perilaku+tidak+etis%2C%0D%0Adimana+pelanggaran+etika+lebih+memungkinkan+terjadi+dalam+transaksi+elektronik%0D%0Adibandingkan+pada+transaksi+tatap+muka+(Slagian+%26+Cahyono%2C+2014).+Persepsi%0D%0Akonsumen+pada+perilaku+etis+online+shop+secara+umum+mengacu+kepada+integritas%0D%0Adan+tanggung+jawab+perusahaan+online+shop+dalam+menangani+keamanan%0D%0Atransaksi%2C+kerahasiaan+informasi%2C+berlaku+adil%2C+dan+jujur+yang+pada+akhirnya+akan%0D%0Amelindungi+konsumennya.+Tujuan+penelitian+ini+adalah+untuk+mengetahui%0D%0Apengaruh+persepsi+perilaku+etis+online+shop+terhadap+loyalitas+konsumen.%0D%0APengambilan+sampel+dilakukan+dengan+metode+non+probability+sampling%2C%0D%0Aterhadap+97+orang+responden+yang+merupakan+mahasiswa+Universitas+Lampung%0D%0APengguna+Shopee.+Hasil+penelitian+berdasarkan+analisis+data+statistik%2C+indikatorindikator+pada+penelitian+ini+bersifat+valid+dan+variabelnya+bersifat+reliabel.+Hasil%0D%0Aanalisis+data+membuktikan+bahwa+ketiga+variabel+yang+digunakan+dalam%0D%0Apenelitian+ini%2C+variabel+keandalan+menunjukan+hasil+penelitian+yang+paling%0D%0Adominan+dalam+mempengaruhi+loyalitas+konsumen+dengan+koefisien+regresi%0D%0Asebesar+0%2C492+di+ikuti+dengan+variabel+keamanan+dengan+koefisien+regresi+sebesar%0D%0A0%2C309+dan+varibel+privasi+dengan+koefisien+regresi+sebesar+0%2C159.+Hasil+penelitian%0D%0Atersebut+bahwa+semua+variabel+independen+berpengaruh+positif+dan+signifikan%0D%0Aterhadap+loyalitas+konsumen+melalui+uji+f+dan+uji+t%2C+sedangkan+nilai+Adjusted+R%0D%0ASquare+sebesar+0%2C665+menunjukan+66%2C5%25+variasi+loyalitas+konsumen+di+situs+jual%0D%0Abeli+online+shop+dapat+dijelaskan+oleh+ketiga+variabel+independen+tersebut%2C+sisanya%0D%0A33.5%25+dijelaskan+oleh+faktor-faktor+lain.%0D%0AKata+kunci%3A+Online+Shop%2C+Persepsi+Perilaku+Etis%2C+Loyalitas+Konsumen%0D%0A%0D%0A%0D%0AElectronic+transactions+through+the+internet+provide+opportunities+for+unethical%0D%0Abehavior%2C+where+ethical+violations+are+more+likely+to+occur+in+electronic%0D%0Atransactions+than+in+face-to-face+transactions+(Slagian+%26+Cahyono%2C+2014).%0D%0AConsumer+perceptions+of+online+shop's+on+ethical+behavior+generally+refer+to%0D%0Aintegrity+and+responsibility+of+an+online+shop+company+in+handling+the+security+of%0D%0Atransaction%2C+information+confidentiality%2C+fairness+and+honesty+that+will+ultimately%0D%0Aprotect+consumers.+The+purpose+of+this+study+was+to+determine+the+effect+of%0D%0Aperceptions+of+ethical+behavior+of+online+shop+on+consumer+loyalty.+Sampling+was%0D%0Adone+by+non-probability+sampling%2C+for+97+respondents+who+are+students+of+the%0D%0AUniversity+of+Lampung+Shopee+Users.+According+to+the+statistical+data+analysis%2C%0D%0Athe+outcome+is+that+the+indicators+used+in+this+study+are+valid+and+the+variables%0D%0Aare+reliable.+The+analysis+also+proves+that+fufillment+variable+indicates+the+most%0D%0Adominant+result+on+influencing+the+consumer+loyalty+with+a+regression+coefficient%0D%0Aof+0.492%2C+followed+by+the+security+variable+with+a+regression+coefficient+of+0.309%2C%0D%0Aand+privacy+variable+with+a+regression+coefficient+of+0.159.+Those+results+indicate%0D%0Athat+all+of+the+independent+variables+affect+positively+and+significancely+on+the%0D%0Aconsumer+loyalty+through+the+F-test+and+the+T-test%2C+while+the+Adjusted+R-Square%0D%0Avalue+of+0%2C665+indicate+that+66%2C5%25+of+the+consumer+loyalty+variations+at+online%0D%0Ashop%2C+could+be+explained+by+those+three+independent+variables%2C+and+the+remaining%0D%0A33%2C5%25+is+explained+by+other+factors+outside+this+study.%0D%0AKeyword%3A+Online+Shop%2C+Perception+Of+Ethical+Behavior%2C+Consumer+Loyalty&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-09-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55668%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55668%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55668%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FITRIANINGSIH%2C+1416051042++(2019)+PERSEPSI+PERILAKU+ETIS+ONLINE+SHOP+TERHADAP+LOYALITAS+KONSUMEN+(Studi+Kasus+pada+Mahasiswa+Universitas+Lampung+Pengguna+Shopee).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55668%2F