?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN+JASA+TERHADAP+KEPUASAN%0D%0AKONSUMEN+(Survey+Pada+Pengunjung+Perut+Bulat+Cafe+and+Resto%0D%0Adi+Bandar+Lampung)&rft.creator=Indra+Kurniawan%2C+1516051088&rft.subject=+&rft.description=This+study+aims+to+determine+and+explain+the+effect+of+service+quality+which%0D%0Aconsists+of+five+dimensions%2C+namely+physical+evidence%2C+reliability%2C+responsiveness%2C%0D%0Aassurance%2C+and+empathy+to+customer+satisfaction.+The+population+of+this+study+was%0D%0Aall+visitors+of+perut+bulat+cafe+%26+resto+in+Bandar+Lampung+with+a+total+sample+of%0D%0A100+respondents.+sampling+using+purposive+sampling.+Data+analysis+uses+multiple%0D%0Alinear+regression.+The+results+of+this+study+indicate+partially+(1)+Physical+evidence%0D%0Ahas+a+positive+and+significant+effect+on+customer+satisfaction+of+perut+bulat+cafe+%26%0D%0Aresto+with+a+significance+value+of+0.014%2C+(2)+Reliability+positive+and+significant%0D%0Aeffect+on+customer+satisfaction+of+perut+bulat+cafe+and+resto+with+a+significance%0D%0Avalue+of+0%2C000+%2C+(3)+Responsiveness+has+a+positive+and+significant+effect+on%0D%0Aconsumer+satisfaction+with+a+significance+value+of+0.019%2C+(4)+Guarantees+a+positive%0D%0Aand+significant+effect+on+consumer+satisfaction+with+a+significance+value+of+0.002%2C%0D%0A(5)+Empathy+has+a+negative+and+significant+effect+on+consumer+satisfaction+of%0D%0Aperut+bular+cafe+%26+resto+with+a+significance+value+of+0.002%2C+(6)+There+is+a+positive%0D%0Aand+significant+influence+between+physical+evidence%2C+reliability%2C+responsiveness%2C%0D%0Aassurance+and+empathy+for+the+satisfaction+of+consumers+of+round+stomach+cafe+%26%0D%0Arestaurant+by+40.3%25%2C+and+the+remaining+59.7%25+can+be+explained+by+other+factors%0D%0Anot+examined+in+this+study.%0D%0AKeywords%3A+Service+quality%2C+Physical+evidence%2C+Reliability%2C+Responsiveness%2C%0D%0AGuarantee%2C+Empathy%2C+and+Customer+satisfaction.%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+dan+menjelaskan+pengaruh+kualitas+jasa%0D%0Ayang+terdiri+dari+lima+dimensi+yaitu+bukti+fisik%2C+keandalan%2C+daya+tanggap%2C+jaminan%2C%0D%0Adan+empati+terhadap+kepuasan+konsumen.+Populasi+penelitian+ini+adalah+seluruh%0D%0Apengunjung+perut+bulat+cafe+%26+resto+di+Bandar+Lampung+dengan+jumlah+sampel%0D%0Asebanyak+100+responden.+penarikan+sampel+menggunakan+purposive+sampling.%0D%0AAnalisis+data+menggunakan+regresi+linear+berganda.+Hasil+penelitian+ini%0D%0Amenunjukkan+secara+parsial+(1)+Bukti+fisik+berpengaruh+positif+dan+signifikan%0D%0Aterhadap+kepuasan+konsumen+perut+bulat+cafe+%26+resto+dengan+nilai+signifikansi%0D%0Asebesar+0%2C014%2C+(2)+Keandalan+berpengaruh+positif+dan+signifikan+terhadap%0D%0Akepuasan+konsumen+perut+bulat+cafe+and+resto+dengan+nilai+signifikansi+sebesar%0D%0A0%2C000%2C+(3)+Daya+tanggap+berpengaruh+positif+dan+signifikan+terhadap+kepuasan%0D%0Akonsumen+dengan+nilai+signifikansi+sebesar+0%2C019%2C+(4)+Jaminan+berpengaruh%0D%0Apositif+dan+signifikan+terhadap+kepuasan+konsumen+dengan+nilai+signifikansi%0D%0Asebesar+0%2C002%2C+(5)+Empati+berpengaruh+negatif+dan+signifikan+terhadap+kepuasan%0D%0Akonsumen+perut+bulat+cafe+%26+resto+dengan+nilai+signifikansi+sebesar+0%2C002%2C+(6)%0D%0ATerdapat+pengaruh+positif+dan+signifikan+antara+bukti+fisik%2C+keandalan%2C+daya%0D%0Atanggap%2C+jaminan+dan+empati+terhadap+kepuasan+konsumen+perut+bulat+cafe+%26%0D%0Aresto+sebesar+40%2C3%25%2C+dan+sisanya+59%2C7%25+dapat+dijelaskan+oleh+faktor+lain+yang%0D%0Atidak+diteliti+dalam+penelitian+ini.%0D%0AKata+Kunci+%3A+Kualitas+jasa%2C+Bukti+fisik%2C+Keandalan%2C+Daya+tanggap%2C+Jaminan%2C%0D%0AEmpati%2C+dan+Kepuasan+konsumen.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-12-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55671%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55671%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55671%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Indra+Kurniawan%2C+1516051088++(2019)+PENGARUH+KUALITAS+PELAYANAN+JASA+TERHADAP+KEPUASAN+KONSUMEN+(Survey+Pada+Pengunjung+Perut+Bulat+Cafe+and+Resto+di+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55671%2F