?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BRAND+IMAGE%2C+HARGA%2C+KUALITAS+PELAYANAN%2C+DAN%0D%0AKELOMPOK+ACUAN+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0AKONSUMEN%0D%0A(Studi+Pada+Konsumen+Multi+Mart+P.1000+di+Pringsewu)&rft.creator=Hilyana+Maulina%2C+1516051082&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+brand+image%2C+harga%2C%0D%0Akualitas+pelayanan+dan+kelompok+acuan+terhadap+keputusan+pembelian+konsumen%0D%0AMulti+Mart+P.1000+di+Pringsewu.+Tipe+penelitian+ini+adalah+penelitian%0D%0Aeksplanatori.+Populasi+dari+penelitian+ini+merupakan+konsumen+Multi+Mart+P.1000%0D%0Adi+Pringsewu.+Teknik+pengambilan+sampel+dalam+penelitian+ini+menggunakan%0D%0Ametode+accidental+sampling+dengan+sampel+penelitian+sebanyak+100+konsumen.%0D%0ATeknik+pengumpulan+data+menggunakan+kuesioner+dan+observasi+dan+dilakukan+di%0D%0Abulan+Januari+2019.+Analisis+data+penelitian+ini+menggunakan+analisis+regresi%0D%0Alinear+berganda+dengan+menggunakan+aplikasi+SPSS+23.+Berdasarkan+hasil%0D%0Apenelitian+dan+analisis+data%2C+brand+image+berpengaruh+positif+dan+signifikan%0D%0Aterhadap+keputusan+pembelian+konsumen%2C+harga+berpengaruh+positif+dan%0D%0Asignifikan+terhadap+keputusan+pembelian%2C+kualitas+pelayanan+berpengaruh+positif%0D%0Adan+signifikan+terhadap+keputusan+pembelian+serta+tidak+terdapat+pengaruh%0D%0Asignifikan+antara+kelompok+acuan+terhadap+keputusan+pembelian.+Selanjutnya%2C%0D%0Asecara+simultan+variabel+brand+image%2C+harga%2C+kualitas+pelayanan+dan+kelompok%0D%0Aacuan+berpengaruh+secara+simultan+terhadap+keputusan+pembelian+konsumen.%0D%0AImplikasi+dari+penelitian+ini+adalah+Multi+Mart+P.1000+dapat+memberikan+berbagai%0D%0Apromo+dan+fasilitas+untuk+kelompok+acuan+serta+mengaitkannya+dengan+fenomena%0D%0Aera+digital+guna+meningkatkan+keputusan+pembelian+konsumen.%0D%0AKata+Kunci%3A+Brand+Image%2C+Harga%2C+Kualitas+Pelayanan%2C+Kelompok+Acuan%2C%0D%0AKeputusan+Pembelian+Konsumen%0D%0A%0D%0A%0D%0AThe+purpose+of+this+study+is+to+determine+the+effect+of+brand+image%2C+price%2C+service%0D%0Aquality+and+reference+group+on+the+Multi+Mart+P.1000+consumer+purchasing%0D%0Adecisions+in+Pringsewu.+This+research+belongs+to+explanatory+research.+The%0D%0Apopulation+of+this+study+is+the+consumer+of+Multi+Mart+P.1000+Pringsewu.+There%0D%0Aare+100+consumers+chosen+through+accidental+sampling+method.+The+data+are%0D%0Acollected+by+using+questio+and+observ+in+January+2019.+Multiple+linear+regression%0D%0Aanalysis+were+used+to+analyze+the+data+with+SPSS+23+application.+Based+on+the%0D%0Aresults+of+the+research+and+data+analysis%2C+brand+image+has+a+positive+and%0D%0Asignificant+effect+on+the+consumer%E2%80%99s+purchasing+decision%2C+prices+have+a+positive%0D%0Aand+significant+effect+on+the+consumer%E2%80%99s+purchasing+decision%2C+service+quality+has+a%0D%0Apositive+and+significant+effect+on+the+consumer%E2%80%99s+purchasing+decisions+and+there+is%0D%0Ano+significant+influence+between+reference+groups+on+the+consumer%E2%80%99s+purchasing%0D%0Adecision.+And+then%2C+brand+image%2C+price%2C+service+quality+and+reference+group%0D%0Asimultaneously+influence+on+the+consumer%E2%80%99s+purchasing+decision.+From+this%0D%0Aresearch%2C+it+can+be+concluded+that+Multi+Mart+P.1000+can+provide+a+variety+of%0D%0Apromotions+and+services+for+the+reference+groups+and+assosiate+it+to+the+digital%0D%0Aera+in+order+to+improve+consumer%E2%80%99s+purchasing+decision.%0D%0AKeyword+%3A+Brand+Image%2C+Price%2C+Service+Quality%2C+Reference+Groups%2C+Consumer%E2%80%99s+Purchasing+Decision&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-06-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55677%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55677%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55677%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Hilyana+Maulina%2C+1516051082++(2019)+PENGARUH+BRAND+IMAGE%2C+HARGA%2C+KUALITAS+PELAYANAN%2C+DAN+KELOMPOK+ACUAN+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+(Studi+Pada+Konsumen+Multi+Mart+P.1000+di+Pringsewu).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55677%2F