?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+HARGA%2C+CITRA+MEREK%2C+KUALITAS+PRODUK%2C%0D%0ADAN+PROMOSI+PENJUALAN+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0AALAT+MUSIK%0D%0A(Studi+pada+Konsumen+Toko+Ecayo+Yamaha+Musik+di+Bandar+Lampung)&rft.creator=IRINE+HANDRIANTI%2C+1416051053&rft.subject=+&rft.description=Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+pengaruh+persepsi+harga%2C+citra%0D%0Amerek%2C+kualitas+produk+dan+promosi+penjualan+secara+parsial+maupun+simultan%0D%0Aterhadap+keputusan+pembelian.+Jenis+penelitian+yang+digunakan+adalah%0D%0Aeksplanatory+research+dengan+pendekatan+kuantitatif.+Lokasi+penelitian+di+toko%0D%0AEcayo+Yamaga+Musik+di+Bandar+Lampung+dengan+sampel+sebanyak+100%0D%0Aresponden.+Metode+pengumpulan+data+kuesioner.+Analisis+data+yang+digunakan%0D%0Aadalah+analisis+deskriptif%2C+analisis+regresi+linear+sederhana+dan+analisis+regresi%0D%0Alinear+berganda.+Pengujian+hipotesis+menggunakan+uji+T%2C+uji+F%2C+dan+Uji+R2%0D%0A.+Pada%0D%0Apenelitian+ini+dapat+diketahui+bahwa+secara+parsial%2C+variabel+persepsi+harga+(X1)%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian+(Y)+sedangkan+variabel%0D%0Acitra+merek+(X2)%2C+kualitas+produk+(X3)+dan+variabel+promosi+penjualan+(X4)%0D%0Aberpengaruh+tidak+signifikan+terhadap+keputusan+pembelian+(Y).+Secara+simultan%2C%0D%0Aiklan+(X1)%2C+citra+merek+(X2)+dan+promosi+penjualan+(X3)+berpengaruh+signifikan%0D%0Aterhadap+keputusan+pembelian+(Y).+Nilai+koefisien+R2+dengan+melihat+nilai+R%0D%0ASquare+sebesar+0%2C131+atau+13%2C1%25.+Kata+Kunci+%3A+Persepsi+Harga%2C+Citra+Merek%2C+Kualitas+Produk%2C+Promosi%0D%0APenjualan%2C+Keputusan+Pembelian%0D%0A%0D%0A%0D%0AThe+aimed+of+this+research+is+to+find+out+the+influence+of+price+perception%2C+brand%0D%0Aimage%2C+product+quality+and+sales+promotion+to+purchasing+decision+partially+or%0D%0Asimultanly.+The+research+type+is+explanatory+research+with+quantitative+approach.%0D%0AThe+location+of+research+in+Ecayo+Yamaha+Music+store+in+Bandar+Lampung+with%0D%0A100+respondents+as+research+samples.+Collecting+data+method+used+questionnaire.%0D%0AData+analysis+used+are+descriptive+analysis%2C+simple+linear+regression+and+multiple%0D%0Alinear+regression+analysis.+Hypothesis+test+used+T+test%2C+F+test%2C+and+R2%0D%0Atest.+This%0D%0Aresearch+shows+that+partially%2C+price+perception+variable+(X1)+have+significant%0D%0Aeffect+on+purchasing+decision+(Y)+while+brand+image+variable+(X2)%2C+product%0D%0Aquality+variable+(X3)+and+sales+promotion+variable+(X4)+have+not+significant+effect%0D%0Aon+purchase+decision+(Y).+Simultanly%2C+price+perception+(X1)%2C+brand+image+(X2)%2C%0D%0Aproduct+quality+(X3)+and+sales+promotion+(X4)+have+significant+effect+on%0D%0Apurchasing+decisions+(Y).+R2+coefficient+value+by+looking+at+R+Square+value+of%0D%0A0%2C131+atau+13%2C1%25.+Keywords+%3A+Price+Perception%2C+Brand+Image%2C+Product+Quality%2C+Sales+Promotion%2C%0D%0APurchase+Decision.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-01-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55679%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55679%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55679%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IRINE+HANDRIANTI%2C+1416051053++(2019)+PENGARUH+PERSEPSI+HARGA%2C+CITRA+MEREK%2C+KUALITAS+PRODUK%2C+DAN+PROMOSI+PENJUALAN+TERHADAP+KEPUTUSAN+PEMBELIAN+ALAT+MUSIK+(Studi+pada+Konsumen+Toko+Ecayo+Yamaha+Musik+di+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55679%2F