?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+LABEL+HALAL%2C+KESADARAN+HALAL%2C+RELIGIOUS%0D%0ACOMMITMENT+DAN+BRAND+AMBASSADOR+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+KOSMETIK+WARDAH%0D%0A(Studi+pada+Mahasiswi+Muslimah+di+Fisip+Universitas+Lampung)&rft.creator=Junia+Ferlita+Wiki%2C+1516051043&rft.subject=+&rft.description=Penelitian+ini+untuk+mengetahui+Pengaruh+Label+Halal%2C+Kesadaran+Halal%2C%0D%0AReligious+Commitment%2C+dan+Brand+Ambassador+Terhadap+Keputusan+Pembelian%0D%0AKosmetik+Wardah.+Jenis+penelitian+yang+digunakan+dalam+penelitian+ini+adalah%0D%0Adeskripstif+dengan+pendekatan+kuantitatif.+Analisis+data+dalam+penelitian+ini%0D%0Amenggunakan+teknik+regresi+linier+berganda+dengan+alat+uji+SPSS+23.+Pengujian%0D%0Amenggunakan+uji+R%2C+uji+F+dan+uji+t.+Teknik+pengumpulan+data+menggunakan%0D%0Akuesioner.+Sampel+dalam+penelitian+ini+adalah+100+Mahasisiwi+Muslimah+di+Fisip%0D%0AUniversitas+Lampung.+Hasil+pengujian+menggunakan+uji+t+parsial+ini+menunjukan%0D%0Abahwa+Label+Halal%2C+Religious+Commitment+dan+Brand+Ambassador+berpengaruh%0D%0Asignifikan+terhadap+Keputusan+Pembelian+Kosmetik+Wardah%2C+sedangkan%0D%0AKesadaran+Halal+tidak+berpengaruh+signifikan+terhadap+Keputusan+Pembelian%0D%0AKosmetik+Wardah.+Hasil+pengujian+secara+menyeluruh+menggunakan+uji+F%0D%0Asimultan+menunjukan+bahwa+Label+Halal%2C+Kesadaran+Halal%2C+Religious%0D%0ACommitment%2C+dan+Brand+Ambassador+berpengaruh+signifikan+terhadap+Keputusan%0D%0APembelian+Kosmetik+Wardah.+Kata+Kunci%3A+Label+Halal%2C+Kesadaran+Halal%2C+Religious+Commitment%2C+Brand%0D%0AAmbassador%2C+Keputusan+Pembelian.%0D%0A%0D%0A%0D%0AThis+research+is+aim+to+determine+%E2%80%9CThe+influence+of+Halal+Label%2C+Halal%0D%0AAwareness%2C+Religious+Commitment+and+Brand+Ambassador+to+Purchasing%0D%0ADecision+of+Wardah+Cosmetics%E2%80%9D+(Study+on+Muslimah+student+at+the+Fisip%0D%0AUniversity+of+Lampung).This+type+of+research+used+in+this+research+is+quantitative%0D%0Aapproach+deskripstif.+Analysis+of+the+data+in+this+study+using+multiple+linear%0D%0Aregression+techniques+by+means+of+SPSS+23.+Tests+using+the+test+R%2C+F+test+and+t%0D%0Atest.+The+technique+of+collecting+data+using+questionnaires.+The+sample+in+this+was%0D%0A100+muslimah+student+at+the+Fisip+University+Of+Lampung.+The+test+results+using%0D%0Athis+partial+t+test+showed+that+the+halal+label%2C+religious+commitment+and+brand%0D%0Aambassador+significant+influence+on+purchasing+decisions+Wardah+cosmetics%2C%0D%0Ahalal+awareness+while+not+significantly+influence+the+purchasing+decisions%0D%0AWardah+cosmetics.+The+test+results+thoroughly+using+simultaneous+F+test+showed%0D%0Athat+Label+Halal%2C+Halal+Awareness%2C+Religious+Commitment+and+Brand%0D%0AAmbassador+significantly+influence+purchasing+decisions+Wardah+cosmetics.%0D%0AKeywords%3A+Label+Halal%2C+Halal+Awareness%2C+Religious+Commitment%2C+Brand%0D%0AAmbassador%2C+Purchase+Decision.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-03-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55685%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55685%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55685%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Junia+Ferlita+Wiki%2C+1516051043++(2019)+PENGARUH+LABEL+HALAL%2C+KESADARAN+HALAL%2C+RELIGIOUS+COMMITMENT+DAN+BRAND+AMBASSADOR+TERHADAP+KEPUTUSAN+PEMBELIAN+KOSMETIK+WARDAH+(Studi+pada+Mahasiswi+Muslimah+di+Fisip+Universitas+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55685%2F