%A 1516051022 Muhammad Ido Nugraha
%T ANALISIS PENGEMBANGAN USAHA PETERNAKAN AYAM DENGAN
PENDEKATAN MODEL BISNIS KANVAS
(Studi Pada Peternakan Ayam Saputra di Way Khilau)
%X This study aims to determine the application of the canvas business model and
determine alternative business strategies using SWOT analysis (strengths,
weakness, opportunity, threats) that are properly applied to Saputra Chicken
Farms in Way Khilau, using descriptive methods with a qualitative approach. The
research location was in Way Khilau Subdistrict, Pesawaran Regency which was
determined intentionally (purposive). Informants include owners, workers, and
buyers. Data collection techniques carried out by observation, interviews, and
documentation. The SWOT analysis results can be seen from the nine elements
of the Business Model Canvas, namely, customer segments, value propositions,
channels, customer relationships, revenue streams, cost structures, key resources,
key activities, key partnerships produce a strengths threats (ST) strategy that is
right for the company to use the power to overcome threats.
Keywords: Business Model Canvas, Business Model Strategy, SWOT


Penelitian ini bertujuan untuk mengetahui penerapan model bisnis kanvas dan
mengetahui alternative strategi bisnis menggunakan analisis SWOT (strength,
weakness, opportunity, threats) yang tepat diterapkan pada Peternakan Ayam
Saputra di Way Khilau, menggunakan metode deskriptif dengan pendekatan
kualitatif. Lokasi penelitian berada di Kecamatan Way Khilau, Kabupaten
Pesawaran yang ditentukan dengan sengaja (purposive). Informan meliputi
pemilik, pekerja, dan pembeli. Teknik pengumpulan data dilakukan dengan cara
observasi, wawancara, dan dokumentasi. Hasil analisis SWOT dilihat dari
Sembilan elemen Business Model Canvas yaitu, customer segment, value
proposition, channel, customer relationship, revenue streams, cost structure, key
resources, key activities, key partnerships menghasilkan strategi strengths threats
(ST) yang tepat diterapkan perusahaan dengan memanfaatkan kekuatan untuk
mengatasi ancaman.
Kata Kunci : Business Model Canvas, Strategi Model Bisnis, SWOT
%C Universitas Lampung
%D 2019
%I Fakultas Ilmu Sosial dan Ilmu Politik
%L eprints55727