?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK+KAMERA+MIRRORLESS+FUJIFILM%0D%0ATERHADAP+KEPUASAN+KONSUMEN+YANG+DIMEDIASI+OLEH%0D%0AKEPRIBADIAN+KONSUMEN%0D%0A(Studi+pada+Komunitas+Fotografi+di+Bandar+Lampung)&rft.creator=Niken+Puspita+Putri%2C+1416051082&rft.subject=+&rft.description=This+study+aims+to+determine+and+analyze+the+effect+of+Fujifilm's+camera+product%0D%0Aattributes+on+customer+satisfaction+which+is+mediated+by+the+personality+of%0D%0Aconsumers+in+the+photography+community+in+Bandar+Lampung.+This+type+of%0D%0Aresearch+used+exploratory+research%2C+using+the+cluster+sampling+method+for%0D%0Asampling+using+a+questionnaire+as+an+instrument+to+retrieve+data+from+60%0D%0Arespondents+of+the+photography+community+in+Bandar+Lampung.+The+analysis%0D%0Atechnique+uses+the+Partial+Least+Square+(PLS)+approach+which+is+assisted+by+the%0D%0AsmartPLS+program+m.3.+The+results+obtained+show+that+there+is+a+significant+effect%0D%0Abetween+product+attributes+on+consumer+personality.+Furthermore%2C+there+is+a%0D%0Asignificant+influence+between+product+attributes+on+consumer+personality.+There+is%0D%0Aa+significant+influence+between+consumer+personality+on+consumer+satisfaction.%0D%0AFurthermore%2C+there+is+a+significant+influence+between+product+attributes+on%0D%0Acustomer+satisfaction+mediated+by+consumer+personality.%0D%0AKeywords%3A+Product+Attributes%2C+Consumer+Satisfaction+and+Consumer+Personality%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+mengetahui+dan+menganalisis+pengaruh+atribut+produk%0D%0Akamera+Fujifilm+terhadap+kepuasan+konsumen+yang+dimediasi+oleh+kepribadian%0D%0Akonsumen+pada+komunitas+fotografi+di+Bandar+Lampung.+Jenis+penelitian+yang%0D%0Adigunakan+explantory+research%2C+dengan+menggunakan+metode+cluster+sampling%0D%0Auntuk+pengambilan+sampel+menggunakan+kuesioner+sebagai+instrumen+untuk%0D%0Amengambil+data+dari+60+orang+responden+komunitas+fotografi+di+Bandar%0D%0ALampung.+Teknik+analisis+menggunakan+pendekatan+Partial+Least+Square%0D%0A(PLS)+yang+dibantu+oleh+program+smartPLS+m.3.+Hasil+yang+didapat%0D%0Amenunjukan+bahwa+terdapat+pengaruh+yang+signifikan+antara+atribut+produk%0D%0Aterhadap+kepribadian+konsumen.+Selanjutnya%2C+terdapat+pengaruh+signifikan%0D%0Aantara+atribut+produk+terhadap+kepribadian+konsumen.+Terdapat+pengaruh%0D%0Asignifikan+antara+kepribadian+konsumen+terhadap+kepuasan+konsumen.+Selanjutnya+terdapat+pengaruh+signifikan+antara+atribut+produk+terhadap+kepuasan%0D%0Akonsumen+yang+dimediasi+kepribadian+konsumen.%0D%0AKata+Kunci%3A+Atribut+Produk%2C+Kepuasan+Konsumen+dan+Kepribadian%0D%0AKonsumen&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-04-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55733%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55733%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55733%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Niken+Puspita+Putri%2C+1416051082++(2019)+PENGARUH+ATRIBUT+PRODUK+KAMERA+MIRRORLESS+FUJIFILM+TERHADAP+KEPUASAN+KONSUMEN+YANG+DIMEDIASI+OLEH+KEPRIBADIAN+KONSUMEN+(Studi+pada+Komunitas+Fotografi+di+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55733%2F