?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TAYANGAN+K-DRAMA+TERHADAP+MINAT%0D%0ABERKUNJUNG+KONSUMEN+KE+DESTINASI+WISATA%0D%0AKOREA+SELATAN+YANG+DIMEDIASI+OLEH%0D%0AVARIABEL+CITRA+DESTINASI%0D%0A(Studi+Pada+Komunitas+K-Popers+Di+Bandar+Lampung)&rft.creator=Nur+Afifah%2C+1516051059&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+tayangan+K-drama+terhadap%0D%0Aminat+berkunjung+ke+destinasi+wisata+Korea+Selatan+dengan+citra+destinasi+sebagai%0D%0Avariabel+mediasi.+Jenis+penelitian+yang+digunakan+dalam+penelitian+ini+adalah%0D%0Adeskriptif+dengan+pendekatan+kuantitatif.+Analisis+data+dalam+penelitian+ini%0D%0Amenggunakan+metode+analisis+struktural+(SEM)+dengan+menggunakan+software%0D%0ASmartPLS+versi+3.0.+Pengujian+dalam+penelitian+ini+menggunakan+uji+R%C2%B2+untuk%0D%0Amelihat+besarnya+pengaruh+dan+uji+t+untuk+menguji+hipotesis.+Teknik%0D%0Apengumpulan+data+menggunakan+kuesioner.+Sampel+yang+digunakan+yaitu+99%0D%0Aanggota+komunitas+K-popers+yang+diperoleh+melalui+teknik+proportionate%0D%0Astratified+random+sampling.+Hasil+pengujian+menggunakan+uji+R%C2%B2+menunjukkan%0D%0Abesarnya+pengaruh+variabel+K-drama+terhadap+minat+berkunjung+sebesar+44%2C5%25%2C%0D%0Ayang+mengartikan+bahwa+tayangan+K-drama+merupakan+media+pemasaran+yang%0D%0Aefektif+untuk+mempromosikan+wisata+budaya+Korea+Selatan.+Kemudian+hasil+uji+t%0D%0Amenunjukkan+bahwa+tayangan+K-drama+berpengaruh+signifikan+terhadap+minat%0D%0Aberkunjung+ke+destinasi+wisata+Korea+Selatan+yang+dimediasi+oleh+variabel+citra%0D%0Adestinasi.+Sedangkan+pengaruh+citra+destinasi+sebagai+mediator+hanya+berpengaruh%0D%0Asecara+parsial+atau+sebagian+(partialmediation).+Hal+ini+dikarenakan+tayangan+K-+drama+berpengaruh+signifikan+secara+langsung+terhadap+minat+berkunjung+ke%0D%0Adestinasi+wisata+Korea+Selatan.+Kata+Kunci%3A+Tayangan+K-drama%2C+Citra+Destinasi%2C+Minat+Berkunjung%2C+K-+Popers%0D%0A%0D%0A%0D%0AThe+purpose+of+this+research+is+determine+the+effect+of+K-drama+shows+on+visit%0D%0Aintention+in+South+Korean+tourist+destinations+with+destination+image+as+a%0D%0Amediating+variable.+This+study+uses+descriptive+research+and+quantitative%0D%0Aapproach.+Data+analysis+in+this+study+uses+the+structural+analysis+method+(SEM)%0D%0Athat+uses+the+R%C2%B2+test+to+determine+the+magnitude+of+the+effect+and+the+t-test+to+test%0D%0Athe+hypothesis.+The+technique+of+collecting+data+is+using+questionnaire.+The%0D%0Asample+consist+of+99+members+of+the+K-popers+comunity+which+was+obtained%0D%0Athrough+the+proportionate+stratified+random+sampling+technique.+The+R%C2%B2+test+result%0D%0Adisplay+the+magnitude+of+K-drama+effect+shows+on+visit+intention+is+44%2C5%25%2C+which%0D%0Ameans+that+K-drama+shows+are+an+affective+marketing+to+promote+South+Korean%0D%0Acultural+tourism.+Then+the+results+of+the+t-test+display+that+K-drama+shows+a%0D%0Asignificant+effect+on+visit+intention+in+South+Korean+tourist+destinations+mediated%0D%0Aby+destination+image+variable.+While+the+effect+of+destination+image+as+a+mediator%0D%0Aonly+partially+or+partially+effect+(partial+mediation).+Because+the+K-drama+shows%0D%0Ahas+a+significant+direct+effect+on+consumer%E2%80%99s+visit+intention+South+Korean+tourist%0D%0Adestinations.%0D%0AKeywords%3A+Korean+Drama+Shows%2C+Destination+Image%2C+Visit+Intention%2C+K-Popers&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-07-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55736%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55736%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55736%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++Nur+Afifah%2C+1516051059++(2019)+PENGARUH+TAYANGAN+K-DRAMA+TERHADAP+MINAT+BERKUNJUNG+KONSUMEN+KE+DESTINASI+WISATA+KOREA+SELATAN+YANG+DIMEDIASI+OLEH+VARIABEL+CITRA+DESTINASI+(Studi+Pada+Komunitas+K-Popers+Di+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55736%2F