?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PEOPLE%2C+PROCESS%2C+DAN+PHYSICAL+EVIDENCE%0D%0ATERHADAP+KEPUASAN+KONSUMEN%0D%0A(Studi+Pada+Konsumen+Pangkas+Rambut+Arjuna+Way+Halim+Bandar+Lampung)&rft.creator=NUR+HASAN%2C+1516051063&rft.subject=+&rft.description=Kepuasan+konsumen+adalah+tujuan+yang+sangat+penting+bagi+perusahaan.+Faktor+orang%2C%0D%0Aproses%2C+dan+bukti+fisik+adalah+hal+yang+sangat+penting+berupaya+membuat+konsumen+puas%0D%0Adalam+membeli+suatu+produk.+Tujuan+dari+penelitian+ini+adalah+untuk+menguji+dan%0D%0Amengetahui+pengaruh+orang%2C+proses+dan+bukti+fisik+satu+per+satu+dan+secara+bersamaan+ke%0D%0Apelanggan+Pangkas+Rambut+Arjuna.+Jenis+penelitian+ini+adalah+penelitian+kuantitatif.%0D%0ADengan+menggunakan+metode+pendekatan+explanatory+research.+Populasi+yang%0D%0Adigunakan+dalam+penelitian+ini+adalah+seluruh+konsumen+pangkas+rambut+Arjuna+Way%0D%0AHalim+Bandar+Lampung+yang+jumlahnya+tidak+diketahui+secara+pasti+dengan+jumlah%0D%0Asampel+96+responden.Berdasarkan+hasil+yang+di+dapat+bahwa+nilai+koefisien+regresi+X2+%3D%0D%0A0%2C324+lebih+besar+dari+pada+koefisien+regresi+X1+%3D+0%2C150+dan+koefisien+regresi+X3+%3D+0%2C133.+Hal+ini+menunjukkan+bahwa+kontribusi+variabel+process+lebih+tinggi+atau+dominan%0D%0Adibandingkan+people+dan+physical+evidence+dalam+meningkatkan+kepuasan+konsumen%0D%0APangkas+Rambut+Arjuna+Wayhalim+Bandar+Lampung.%0D%0AKata+Kunci%3A+People%2C+Process+dan+Physical+Evidence+dan+Kepuasan%0D%0AKonsumen.%0D%0A%0D%0A%0D%0AConsumer+satisfaction+is+a+very+important+goal+for+the+company.+Factors+of%0D%0Apeople%2C+processes%2C+and+physical+evidence+are+very+important+things+trying+to+make%0D%0Aconsumers+satisfied+in+buying+a+product.+The+purpose+of+this+study+is+to+examine%0D%0Aand+determine+the+influence+of+people%2C+processes+and+physical+evidence+one+by%0D%0Aone+and+simultaneously+to+customers+Arjuna+Prune.+This+type+of+research+is%0D%0Aquantitative+research.+By+using+the+method+of+explanatory+research+approach.+The%0D%0Apopulation+used+in+this+study+are+all+Arjuna+Way+Halim+haircut+consumers+in%0D%0ABandar+Lampung+whose+number+is+not+known+with+certainty+with+a+sample+of+96%0D%0Arespondents.+Based+on+the+results+obtained+that+the+regression+coefficient+value%0D%0AX2+%3D+0.324+is+greater+than+the+regression+coefficient+X1+%3D+0.150+and+Regression%0D%0Acoefficient+X3+%3D+0.133.+This+shows+that+the+contribution+of+process+variables+is%0D%0Ahigher+or+more+dominant+than+people+and+physical+evidence+in+increasing%0D%0Aconsumer+satisfaction+at+Arjuna+Wayhalim+Pruning+in+Bandar+Lampung.%0D%0AKeywords%3A+People%2C+Process+and+Physical+Evidence+and+Consumer+Satisfaction.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-10-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55738%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55738%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55738%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++NUR+HASAN%2C+1516051063++(2019)+PENGARUH+PEOPLE%2C+PROCESS%2C+DAN+PHYSICAL+EVIDENCE+TERHADAP+KEPUASAN+KONSUMEN+(Studi+Pada+Konsumen+Pangkas+Rambut+Arjuna+Way+Halim+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55738%2F