?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KOMUNIKASI+ANTAR+PRIBADI+MITRA+GO-CAR+DENGAN%0D%0AKONSUMEN+DALAM+MEMPEROLEH+REWARD%0D%0A(Studi+pada+Go-Car+Bandar+Lampung+Universitas+Lampung)&rft.creator=Andini+Aprilia+Fitriani%2C+1216031012&rft.subject=+&rft.description=PT.+Gojek+Indonesia+merupakan+sebuah+perusahaan+swasta+penyedia+jasa+berbasis%0D%0Ateknologi+yang+berMitra+dengan+pengendara+ojek+yang+ada+di+beberapa+kota+di%0D%0AIndonesia.+Pada+proses+pelayanan+yang+diberikan+Go-jek%2C+komunikasi+akan%0D%0Aterjalin+antara+driver+dan+konsumen+untuk+meningkatkan+kualitas+pelayanan.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+proses+komunikasi+antar+pribadi+Mitra%0D%0AGo-Car+dalam+meningkatkan+reward+dengan+konsumen.+Jenis+penelitian+yang%0D%0Adigunakan+adalah+deskriptif+kualitatif.+Informan+penelitian+ini+berjumlah+5+Mitra%0D%0AGo-Car+dan+5+konsumen.+Teknik+pengumpulan+data+pada+penelitian+ini+adalah%0D%0Adengan+melakukan+wawancara+dan+observasi.%0D%0AHasil+penelitian+ini+adalah+terbentuknya+pola+komunikasi+antara+Mitra+dan%0D%0Akonsumen.+Terdapat+lima+kualitas+umum+efektifitas+komunikasi+antar+pribadi+yang%0D%0Adilakukan+yaitu+aspek+keterbukaan%2C+aspek+empati%2C+aspek+sikap+positif%2C+aspek+sikap%0D%0Amendukung%2C+dan+aspek+kesetaraan+yang+diharapkan+mendapatkan+poin+yang%0D%0Apositif+dari+konsumen.+Pada+aspek+keterbukaan+didapatkan+bahwa+Mitra+sudah%0D%0Asepenuhnya+bersikap+terbuka+kepada+para+konsumen+dengan+cara+yang+berbedabeda%2C+beberapa+Mitra+terlebih+dahulu+membaca+situasi+demi+kenyamanan%0D%0Akonsumen.+Tetapi+untuk+beberapa+Mitra+tetap+mengajak+bicara+seperlunya.+Pada%0D%0Aaspek+empati+didapatkan+bahwa+kelima+Mitra+sepakat+menjawab+melakukan%0D%0Ainteraksi+dengan+konsumen+merupakan+hal+yang+penting+dalam+meningkatkan%0D%0Aperforma.+Melalui+interaksi+antara+Mitra+dan+konsumen%2C+sikap+empati+pun+dapat%0D%0Atercipta+antara+keduannya.+Pada+aspek+sikap+positif+didapatkan+bahwa+kelima%0D%0AMitra+memiliki+cara+berbeda-beda+dalam+menunjukan+sikap+positif+mereka+selain%0D%0Amenunjukan+sikap+ramah+dan+sopan+yang+mereka+lakukan.+Pada+aspek+sikap%0D%0Amendukung+baik+Mitra+maupun+konsumen+saling+mendukung+terkait+dengan%0D%0Apelayanan+dan+reward+yang+diharapkan.+Pada+aspek+kesetaraan+tidak+terjalin%0D%0Akarena+konsumen+derajatnya+lebih+tinggi+dari+Mitra.%0D%0AKata+Kunci+%3A+Pola+Komunikasi%2C+Komunikasi+Antar+Pribadi%2C+reward%0D%0A%0D%0APT.+GOJEK+Indonesia+is+private+company+providing+technology-based+services%0D%0Athat+partner+with+taxibike+drivers+in+several+cities+in+Indonesia.+In+the+process+of%0D%0Aservices+provided+by+GOJEK%2C+communication+will+be+established+between+drivers%0D%0Aand+customers+to+improve+the+services+quality.+This+study+aims+to+determine+the%0D%0Aprocess+of+personal+communication+of+Go-Car+Partners+in+increasing+reward+to%0D%0Athe+costumers.+This+tyoe+of+research+is+qualitative-descriptive+research.+Informant%0D%0Ain+this+research+was+5+drivers+and+5+customers.+The+techniques+of+data+collection%0D%0Aon+this+study+are+conducting+interviews+and+observations.%0D%0AThe+result+of+this+sudy+is+that+the+communication+between+drivers+and+customers%0D%0Aforms+patterns.+There+are+five+general+qualities+of+effective+interpersonal%0D%0Acommunication+that+is+carried+out%2C+namely+the+aspects+of+openness%2C+aspects+of%0D%0Aempathy%2C+aspects+of+a+positive+attitude%2C+aspects+of+attitude+of+support%2C+and+aspects%0D%0Aof+equality+that+are+expected+to+get+positive+points+from+customers.+In+the+aspect+of%0D%0Aopenness%2C+it+is+found+that+the+Partners+have+been+fully+open+to+consumers+in%0D%0Adifferent+ways%2C+some+Partners+first+read+the+situation+for+the+convenience+of%0D%0Aconsumers.+But+for+some+partners+they+still+talk+as+necessary.+In+the+empathy%0D%0Aaspect+it+was+found+that+the+five+Partners+agreed+to+answer+that+interacting+with%0D%0Aconsumers+was+important+in+improving+performance.+Through+interactions%0D%0Abetween+partners+and+consumers%2C+empathy+can+also+be+created+between+the+two.%0D%0AIn+the+positive+attitude+aspect+it+was+found+that+the+five+partners+have+different%0D%0Aways+of+showing+their+positive+attitude+besides+showing+the+friendly+and+polite%0D%0Aattitude+they+do.+In+the+aspect+of+supportive+attitude+both+partners+and+consumers%0D%0Asupport+each+other+related+to+the+expected+service+and+reward.+In+the+aspect+of%0D%0Aequality+it+is+not+intertwined+because+consumers+have+a+higher+degree+than%0D%0APartners.%0D%0AKeywords+%3A+Communication+patterns%2C+Interpersonal+Communication%2C+reward&rft.publisher=Fakultas+Ilmu+Sosial+Ilmu+Politik&rft.date=2019-07-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55748%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55748%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55748%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Andini+Aprilia+Fitriani%2C+1216031012++(2019)+KOMUNIKASI+ANTAR+PRIBADI+MITRA+GO-CAR+DENGAN+KONSUMEN+DALAM+MEMPEROLEH+REWARD+(Studi+pada+Go-Car+Bandar+Lampung+Universitas+Lampung).++Fakultas+Ilmu+Sosial+Ilmu+Politik%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55748%2F