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<http://digilib.unila.ac.id/id/eprint/55793> <http://purl.org/dc/terms/title> "NIAT PERILAKU KONSUMEN MENABUNG SAHAM\r\n(THEORY OF PLANNED BEHAVIOR)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/55793> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan  untuk melihat niat perilaku konsumen menabung saham\r\nyang di dasari oleh “Theory of Planned Behavior”. Melalui teori tersebut peneliti\r\nmengeksplorasi  pengaruh  dari  setiap  variabel  yaitu  sikap,  norma  subyektif  dan\r\nperceived behavior control terhadap niat menabung saham menggunakan analisis\r\nregresi  berganda dari  210  sampel  masyarakat  yang  tinggal di  Desa  Sidorejo\r\nLampung Selatan. Hasil penelitian menunjukkan bukti adanya konsistensi antara\r\nSikap, Norma Subjektif, Persepsi Atas Kontrol Perilaku terhadap niat menabung\r\nsaham seperti yang disajikan dalam Theory of Planned Behavior. Ketiga variabel\r\ntersebut memainkan peran penting dalam mempengaruhi niat menabung saham di\r\nDesa Sidorejo, Lampung Selatan.\r\nKata kunci : teori of planned behavior, sikap, norma subjektif, persepsi atas\r\nkontrol perilaku\r\n\r\nThis study aims at analyzing consumer behavior intentions to saving stock based\r\non  “The  Theory  of  Planned  Behavior”.  Furthermore,  the  study  uses  multiple\r\nregression  analysis  involving  a  sample  of  210  people  living  in  Sidorejo  Village\r\nand  South  Lampung  to  determine  how  variables  such  as;  attitude,  subjective\r\nnorm,  and  perceived  behavior  control  against  consumer  behavior  intention  to\r\nsaving stock impact on them. The result shows that there is consistency between\r\nAttitudes, Subjective Norms, and Perceptions of consumer behavior to keep stock\r\nas presented in this theory of planned behavior.  Therefore, these three variables\r\nplay  an  essential  role  in  influencing  the  intention  of  saving  stock  in  Sidorejo\r\nVillage, South Lampung.\r\nKey words: theory of planned behavior, attitude, subjective norm, and perceived\r\nbehavior control"^^<http://www.w3.org/2001/XMLSchema#string> .
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