TY  - THES
ID  - eprints55793
UR  - http://digilib.unila.ac.id/55793/
A1  - Lutfi Yulisa, 1721011031
Y1  - 2019///
N2  - Penelitian ini bertujuan  untuk melihat niat perilaku konsumen menabung saham
yang di dasari oleh ?Theory of Planned Behavior?. Melalui teori tersebut peneliti
mengeksplorasi  pengaruh  dari  setiap  variabel  yaitu  sikap,  norma  subyektif  dan
perceived behavior control terhadap niat menabung saham menggunakan analisis
regresi  berganda dari  210  sampel  masyarakat  yang  tinggal di  Desa  Sidorejo
Lampung Selatan. Hasil penelitian menunjukkan bukti adanya konsistensi antara
Sikap, Norma Subjektif, Persepsi Atas Kontrol Perilaku terhadap niat menabung
saham seperti yang disajikan dalam Theory of Planned Behavior. Ketiga variabel
tersebut memainkan peran penting dalam mempengaruhi niat menabung saham di
Desa Sidorejo, Lampung Selatan.
Kata kunci : teori of planned behavior, sikap, norma subjektif, persepsi atas
kontrol perilaku

This study aims at analyzing consumer behavior intentions to saving stock based
on  ?The  Theory  of  Planned  Behavior?.  Furthermore,  the  study  uses  multiple
regression  analysis  involving  a  sample  of  210  people  living  in  Sidorejo  Village
and  South  Lampung  to  determine  how  variables  such  as;  attitude,  subjective
norm,  and  perceived  behavior  control  against  consumer  behavior  intention  to
saving stock impact on them. The result shows that there is consistency between
Attitudes, Subjective Norms, and Perceptions of consumer behavior to keep stock
as presented in this theory of planned behavior.  Therefore, these three variables
play  an  essential  role  in  influencing  the  intention  of  saving  stock  in  Sidorejo
Village, South Lampung.
Key words: theory of planned behavior, attitude, subjective norm, and perceived
behavior control
PB  - Universitas Lampung
M1  - masters
TI  - NIAT PERILAKU KONSUMEN MENABUNG SAHAM
(THEORY OF PLANNED BEHAVIOR)
AV  - restricted
ER  -