?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFEKTIVITAS+IKLAN+GOYANG+SHOPEE+DI+TELEVISI%0D%0A%0D%0AMENGGUNAKAN+MODEL+EPIC%0D%0A%0D%0A(Studi+Pada+Mahasiswi+Kos+Di+Kelurahan+Kampung+Baru%2C+Bandarlampung)&rft.creator=ETIS+GUMANTI%2C+1516031033&rft.subject=+&rft.description=Iklan+Goyang+Shopee+adalah+salah+satu+promosi+yang+dibuat+platform+belanja%0D%0AShopee.Id.+Data+dari+Adensity.com+menunjukan+keaktifan+Shopee+beriklan+di%0D%0Atelevisi%2C+dalam+periode+satu+minggu+terhitung+pada+tanggal+25+November+sampai%0D%0A1+Desember+2017%2C+terdapat+iklan+Shopee+sebanyak+420+kali+dengan+jumlah+durasi%0D%0A8.160+di+sepuluh+televisi+nasional+Indonesia.+Penelitian+ini%2C+mengukur+seberapa%0D%0Abesar+efektivitas+iklan+Goyang+Shopee+di+televisi+menggunakan+model+EPIC%2C%0D%0Adengan+obyek+penelitian+91+responden+mahasiswi+kos+di+kelurahan+Kampung+Baru%0D%0ABandarlampung.+Alasan+pemilihan+lokasi+obyek+penelitian+berdasarkan+hasil+pra%0D%0Ariset+yang+dilakukan+penulis+dari+100+responden+bahwa+98%25+mahasiswi+kos+di%0D%0Akelurahan+tersebut+mengetahui+iklan+promosi+Goyang+Shopee+di+televisi+dan+hasil%0D%0Ariset+penelitian+terdahulu+oleh+Asyifa+Ayu+mengenai+perilaku+konsumtif+mahasiswi%0D%0Akos+yang+dipengaruhi+oleh+faktor+internal+dan+eksternal.+Hasil+penelitian+memeroleh%0D%0Aangka+sebesar+3%2C665%25+yang+menujukkan+bahwa+iklan+tersebut+masuk+dalam%0D%0Arentang+EPIC+Rate+efektif+yaitu+3%2C41-4%2C20.+Dari+keempat+dimensi%2C+communication%0D%0Amemeroleh+hasil+paling+tinggi+dari+Model+EPIC+yang+dikemukakan+oleh+AC%0D%0ANielsen.%0D%0AKatGoyang+Shopee+Advertisement+is+one+of+the+promotions+made+by+the+shopping%0D%0Aplatform+Shopee.Id.+Data+from+Adensity.com+shows+Shopee's+advertisiment+on%0D%0Atelevision+in+one+week+period+from+November+25th+to+December+1st+2017%2C+there+are%0D%0A420+Shopee+ads+with+total+duration+of+8%2C160+on+ten+Indonesian+national+televisions.%0D%0AThis+research+measures+the+effectiveness+of+Goyang+Shopee+advertisements+on%0D%0Atelevision+using+the+EPIC+model%2C+with+the+object+research+of+91+respondents+from%0D%0Awoman+boarders+students+in+Kampung+Baru%2C+Bandarlampung.+The+reason+of+the%0D%0Achosen+location+of+the+research+object+is+based+on+the+results+of+the+pre-research%0D%0Aconducted+by+the+authors+of+100+respondents+that+98%25+of+female+boarders+in+that%0D%0Avillage+knew+about+the+Goyang+Shopee+promotion+advertisement+on+television+and%0D%0Athe+results+of+previous+research+by+Asyifa+Ayu+regarding+consumptive+behavior+of%0D%0Awoman+boarders+students+who+were+influenced+by+internal+and+external+factors+.%0D%0AThe+results+of+the+study+obtained+a+figure+of+3.665%25+which+showed+that+the%0D%0Aadvertisement+was+included+in+the+effective+EPIC+Rate+range+of+3.41-4.20.+From%0D%0Athe+four+dimensions%2C+communication+obtained+the+highest+results+from+the+EPIC%0D%0AModel+proposed+by+AC+Nielsen.%0D%0AKeywords%3A+Advertisements+Effectiveness%2C+EPIC+Model%2C+Shopee.Ida+Kunci%3A+Efektivitas+Iklan%2C+Model+EPIC%2C+Shopee.Id%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55854%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55854%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55854%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ETIS+GUMANTI%2C+1516031033++(2019)+EFEKTIVITAS+IKLAN+GOYANG+SHOPEE+DI+TELEVISI+MENGGUNAKAN+MODEL+EPIC+(Studi+Pada+Mahasiswi+Kos+Di+Kelurahan+Kampung+Baru%2C+Bandarlampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55854%2F