?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+TOKO+DAN+PERSEPSI+HARGA+TERHADAP+%0D%0AMINAT+BELI+PRODUK+PRIVATE+LABEL+LOTTE+YANG%0D%0ADIMEDIASI+OLEH+VARIABEL+PERSEPSI+RISIKO%0D%0A(Studi+Pada+Konsumen+Lotte+Grosir+di+Lampung+Tahun+2018)&rft.creator=Sabrina+Nurul+Afifah%2C+1416051103&rft.subject=+&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+seberapa+besar+pengaruh+citra+toko%0D%0Adan+persepsi+harga+terhadap+minat+beli+yang+dimediasi+oleh+persepsi+risiko+pada%0D%0Akonsumen+Lotte+Grosir+di+Lampung.+Jenis+penelitian+ini+menggunakan%0D%0Aexplanatory+research%2C+sampel+penelitian+ini+terdiri+dari+100+responden+konsumen%0D%0ALotte+Grosir+dengan+menggunakan+kuesioner.+Teknik+pengambilan+sampel%0D%0Amenggunakan+non+probability+sampling.+Metode+analisis+data+dalam+penelitian+ini%0D%0Amenggunakan+Partial+Least+Square+(PLS)+dengan+smartpls+version+3.2.7+yang%0D%0Adijalankan+dengan+media+komputer.+Hasil+penelitian+ini+menunjukkan+bahwa%0D%0Avariabel+citra+toko+berpengaruh+secara+signifikan+terhadap+persepsi+risiko%2C+persepsi%0D%0Aharga+berpengaruh+secara+signifikan+terhadap+persepsi+risiko%2C+persepsi+risiko%0D%0Aberpengaruh+secara+signifikan+terhadap+minat+beli%2C+citra+toko+tidak+berpengaruh%0D%0Asecara+signifikan+terhadap+minat+beli+yang+dimediasi+oleh+persepsi+risiko%2C+persepsi%0D%0Aharga+berpengaruh+secara+signifikan+terhadap+minat+beli+yang+dimediasi+oleh%0D%0Apersepsi+risiko.+Hal+ini+menunjukkan+bahwa+peran+persepsi+risiko+tidak+memediasi%0D%0Apenuh+antara+citra+toko+dan+persepsi+harga+terhadap+minat+beli+pada+konsumen%0D%0ALotte+Grosir+Lampung.+Implementasinya+untuk+Perusahaan+Lotte+Grosir+Lampung%0D%0Auntuk+menerapkan+dan+meningkatkan+beberapa+aspek+dari+hasil+penelitian+ini+yang%0D%0Amana+mempertahankan+citra+toko+seperti+memberbaiki+pelayanan+konsumen+untuk%0D%0Aterus+melayani+konsumen+yang+hendak+berbelanja+dan+memperkuat+persepsi+harga%0D%0Ayang+murah+namun+produk+memiliki+keunggulan+agar+dapat+menarik+perhatian%0D%0Akonsumen+terhadap+produk+yang+dijual+di+Lotte+Grosir+dibandingkan+pesaing.%0D%0ASerta+mensosialisakan+produk+private+label+yang+dimiliki+ritel+kepada+masyarakat%0D%0Akhususnya+di+Lampung.%0D%0AKata+Kunci%3A+Citra+Toko%2C+Persepsi+Harga%2C+Persepsi+Risiko%2C+Minat+Beli.%0D%0A%0D%0A%0D%0AThe+Purpose+of+this+research+is+to+know+how+much+the+influence+of+store+image%0D%0Aand+price+perception+to+purchase+intention+mediated+by+risk+perception+for+the%0D%0Acustomers+of+Lotte+Grosir+in+Lampung.+This+reseacrh+use+explanatory+reseacrh%0D%0Amethod%2C+the+sample+of+research+consisted+by+100+respondents+of+Lotte+Grosir+by%0D%0Ausing+questionnaire.+The+sampling+technique+uses+non+probability+sampling%0D%0Amethod+of+data+analysis+in+this+study+using+Partial+Least+Square+(PLS)+with%0D%0Asmartpls+version+3.2.7+which+is+run+by+computer.+The+results+of+this+study+indicate%0D%0Athat+for+the+store+image+variable+significantly+influence+on+risk+perception%2C+price%0D%0Aperception+significantly+influence+on+risk+perception%2C+risk+perception+significantly%0D%0Ainfluence+on+purchase+intention%2C+store+image+mediated+by+risk+perception+does+not%0D%0Asignificantly+influence+purchase+intention%2C+price+perception+mediated+by+risk%0D%0Aperception+significantly+influence+purchase+intention.+This+suggest+that+the+role+of%0D%0Arisk+perception+as+mediating+variable+is+have+not+full+mediating+between+store%0D%0Aimage+and+price+perception+as+independent+variables+and+purchase+intention+as%0D%0Adependent+variable+to+customers+of+Lotte+Grosir+in+Lampung.+Implementations+for%0D%0Athe+Lotte+Grosir+Company+is+apply+and+improve+some+aspects+from+the+results+of%0D%0Athis+research+which+is+to+maintain+the+store+image+such+as+improving+customer%0D%0Aservice+to+serve+consumer+who+want+to+shop+and+strengthen+the+price+perception%0D%0Awhic+has+low+price+but+the+product+has+the+advantage+of+being+able+to+attract%0D%0Aconsumer%E2%80%99s+attention+to+products+at+Lotte+Grosir+compared+to+competitors.+As%0D%0Awell+as+socializing+private+label+products+owned+by+retailer+to+the+public%2C%0D%0Aespecially+in+Lampung.%0D%0AKeywords%3A+Store+Image%2C+Price+Perception%2C+Risk+Perception%2C+Purchase+Intention%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-01-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55870%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55870%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55870%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Sabrina+Nurul+Afifah%2C+1416051103++(2019)+PENGARUH+CITRA+TOKO+DAN+PERSEPSI+HARGA+TERHADAP+MINAT+BELI+PRODUK+PRIVATE+LABEL+LOTTE+YANG+DIMEDIASI+OLEH+VARIABEL+PERSEPSI+RISIKO+(Studi+Pada+Konsumen+Lotte+Grosir+di+Lampung+Tahun+2018).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55870%2F