?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPUASAN%2C+SIKAP+DAN+NORMA+SUBYEKTIF+%0D%0APEMBACA+TERHADAP+MINAT+BELI+ULANG+KORAN+%0D%0ALAMPUNG+POST&rft.creator=+Rinda+Sari+M.s%2C+1346051017&rft.subject=+&rft.description=Tujuan+penelitian+ini+untuk+mengetahui+pengaruh+kepuasan%2C+sikap+dan+norma%0D%0Asubjektif+konsumen+secara+simultan+terhadap+minat+beli+ulang+terhadap+Koran+%0D%0ALampung+Post.Minat+beli+ulang+merupakan+perilaku+konsumen+yang+menunjukan%0D%0Asejauh+mana+komitmen+konsumen+untuk+melakukan+pembelian.+Responden+%0D%0Apenelitian+ini+sebanyak+97+orang+pembaca+koran+Lampung+Post.+Teknik+penelitian+%0D%0Aini+menggunakan+Teknik+Regresi+Linear+Berganda+dengan+bantuan+program+SPSS+%0D%0A21.0.+Hasil+penelitian+ini+ditemukan+bahwa+secara+parsial+Sikap+konsumen+dan+%0D%0ANorma+Subyektif+berpengaruh+signifikan+terhadap+minat+beli+ulang.+Selanjutnya+%0D%0Apada+variabel+kepuasan+konsumen+tidak+berpengaruh+signifikan+terhadap+minat+%0D%0Abeli+ulang+pada+Koran+Lampung+Post.%0D%0AKata+Kunci+%3A+Kepuasan%2C+Sikap%2C+Norma+Subyektif+dan+Minat+Beli+Ulang.%0D%0A%0D%0A%0D%0AThe+purpose+of+this+study+to+determine+the+effect+of+satisfaction%2C+attitudes+and+%0D%0Asubjective+norms+of+consumers+simultaneously+to+the+interest+to+buy+back+%0D%0Anewspaper+Lampung+Post.+Buyback+interest+is+a+consumer+behavior+that+shows+%0D%0Athe+extent+to+which+consumer+commitment+to+make+a+purchase.+The+respondents+%0D%0Awere+97+readers+of+Lampung+Post+newspaper.+This+research+technique+using+%0D%0AMultiple+Linear+Regression+technique+with+the+help+of+program+SPSS+21.0.+The+%0D%0Aresults+of+this+study+found+that+partial+Consumer+attitudes+and+Subjective+Norms+%0D%0Ahave+a+significant+effect+on+the+interest+to+buy+back.+Furthermore%2C+the+variable+of+%0D%0Acustomer+satisfaction+has+no+significant+effect+on+buying+interest+in+Lampung+Post+%0D%0Anewspaper.%0D%0AKeywords%3A+Satisfaction%2C+Attitude%2C+Subjective+Norma+and+Buyback+Interest.%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-03-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55877%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55877%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55877%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=+++Rinda+Sari+M.s%2C+1346051017++(2019)+PENGARUH+KEPUASAN%2C+SIKAP+DAN+NORMA+SUBYEKTIF+PEMBACA+TERHADAP+MINAT+BELI+ULANG+KORAN+LAMPUNG+POST.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55877%2F