?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+HARGA%2C+KUALITAS+PELAYANAN+DAN%0D%0ASUASANA+CAFE+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A(Studi+Pada+Konsumen+Geprek+King+Bandar+Lampung)&rft.creator=Widia+Anisa+Pitriani%2C+1516051016&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+persepsi+harga%2C%0D%0Akualitas+pelayanan+dan+suasana+cafe+terhadap+keputusan+pembelian+konsumen%0D%0AGeprek+King+Bandar+Lampung.+Jenis+penelitian+yang+digunakan+adalah%0D%0Aeksplanatory+research.+Populasi+merupakan+konsumen+Geprek+King+Bandar%0D%0ALampung.+Teknik+pengambilan+sampel+dalam+penelitian+ini+menggunakan+metode%0D%0Asimple+random+sampling+dengan+sampel+penelitian+sebanyak+100+konsumen.%0D%0ATeknik+pengumpulan+data+menggunakan+kuesioner+dan+observasi+dilakukan%0D%0Aselama+bulan+Juli+2019.+Analisis+data+penelitian+ini+menggunakan+analisis+regresi%0D%0Alinear+berganda+dengan+menggunakan+aplikasi+SPSS+25.+Berdasarkan+hasil%0D%0Apenelitian+dan+analisis+data%2C+persepsi+harga+tidak+berpengaruh+secara+signifikan%0D%0Aterhadap+keputusan+pembelian%2C+kualitas+pelayanan+dan+suasana+cafe+berpengaruh%0D%0Asecara+signifikan+terhadap+keputusan+pembelian.+Selanjutnya%2C+secara+simultan%0D%0Apersepsi+harga%2C+kualitas+pelayanan+dan+suasana+cafe+berpengaruh+signifikan%0D%0Aterhadap+keputusan+pembelian+konsumen.+Kata+Kunci%3A+Persepsi+Harga%2C+Kualitas+Pelayanan%2C+Suasana+Cafe%2C+Keputusan%0D%0APembelian%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+the+magnitude+of+the+effect+of+price+perceptions%2C%0D%0Aservice+quality+and+cafe+atmosphere+on+consumer+purchasing+decisions+of+Geprek%0D%0AKing+Bandar+Lampung.+This+type+of+research+is+explanatory+research.+The%0D%0Apopulation+is+Geprek+King+Bandar+Lampung+consumers.+The+sampling+technique%0D%0Ain+this+study+used+a+simple+random+sampling+method+with+a+sample+of+100%0D%0Aconsumers.+Data+collection+techniques+using+questionnaires+and+observations%0D%0Acarried+out+during+July+2019.+Data+analysis+of+this+study+used+multiple+linear%0D%0Aregression+analysis+using+the+SPSS+25+application.+Based+on+the+results+of%0D%0Aresearch+and+data+analysis%2C+price+perception+does+not+significantly+influence%0D%0Apurchasing+decisions%2C+service+quality+and+cafe+atmosphere+significantly+influence%0D%0Athe+purchase+decision.+Furthermore%2C+simultaneous+perception+of+price%2C+service%0D%0Aquality+and+cafe+atmosphere+significantly+influence+consumer+purchasing%0D%0Adecisions.%0D%0AKeywords%3A+Price+Perception%2C+Service+Quality%2C+Cafe+Atmosphere%2C+Purchasing%0D%0ADecision%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-09-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55887%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55887%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55887%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Widia+Anisa+Pitriani%2C+1516051016++(2019)+PENGARUH+PERSEPSI+HARGA%2C+KUALITAS+PELAYANAN+DAN+SUASANA+CAFE+TERHADAP+KEPUTUSAN+PEMBELIAN+(Studi+Pada+Konsumen+Geprek+King+Bandar+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55887%2F