?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+GAYA+BERBELANJA%2C+KETERLIBATAN+FASHION%2C+DAN%0D%0AGAYA+HIDUP+HEDONIC+TERHADAP+PRILAKU%0D%0APEMBELIAN+IMPULSIF%0D%0A(Studi+Pada+Pelanggan+Toko+Elizabeth+Lampung)&rft.creator=YULIANA%2C+1516051007&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+faktor+gaya%0D%0Aberbelanja%2C+keterlibatan+fashion%2C+dan+gaya+hidup+hedonic+secara+parsial+dan%0D%0Asimultan+terhadap+prilaku+pembelian+impulsif+pelanggan+toko+Elizabeth+Lampung.%0D%0APenelitian+ini+menggunakan+pendekatan+kuantitatif+dan+teknik+pengambilan%0D%0Asampling+menggunakan+simple+random+sampling.+Sampel+terdiri+dari+96+orang%0D%0Apelanggan+toko+Elizabeth+Lampung.+Metode+analisis+yang+digunakan+adalah%0D%0Apengujian+secara+parsial+atau+uji+t+statistik+dan+simultan+atau+uji+F.+Data+yang%0D%0Adigunakan+dalam+penelitian+ini+data+primer+dan+data+skunder.+Hasil+penelitian+ini%0D%0Amembuktikan+bahwa+gaya+berbelanja+memiliki+pengaruh+yang+signifikan+sebesar%0D%0A11%2C4%25+terhadap+pembelian+impulsif%2C+keterlibatan+fashion+memiliki+pengaruh+yang%0D%0Asignifikan+sebesar+30%2C9%25+terhadap+pembelian+impulsif%2C+dan+gaya+hidup+hedonic%0D%0Amemiliki+pengaruh+yang+signifikan+sebesasar+12%2C8%25+pada+terhadap+pembelian%0D%0Aimpulsif+serta+secara+simultan+gaya+berbelanja%2C+keterlibatan+fashion%2C+dan+gaya%0D%0Ahidup+hedonic+berpengaruh+signifikan+sebesar+86%2C5%25+terhadap+pembelian%0D%0Aimpulsif.%0D%0AKata+kunci%3A+Gaya+berbelanja%2C+Keterlibatan+Fashion%2C+Gaya+Hidup+hedonic%0D%0Adan+pembelian+Impulsif%0D%0A%0D%0A%0D%0AThis+study+aims+to+determinate+how+much+the+effect+of+shopping+lifestyle%2C+fashion%0D%0Ainvolvement%2C+and+hedonic+lifestyle+partial+and+simultan+on+impulsive+buying%0D%0Abehavior.+This+study+uses+quantitative+approach+and+takes+sample+by+using+simple%0D%0Arandom+sampling+technique.+The+sample+consist+of+96+custumers+of+Elizabeth%0D%0ALampung+store.+The+method+of+analysis+use+partial+or+statistical+t+and+simultan+or%0D%0Af+test.+The+type+of+data+used+in+this+research+was+primary+and+secondary+data.+The%0D%0Aresult+of+this+research+show+that+shoping+lifestyle+have+a+significant+effect+11%2C4%25%0D%0Aon+impulsive+buying+behavior%2C+fashion+involvement+have+a+significant+effect%0D%0A30%2C9%25+on+impulsive+buying+behavior+and+hedonic+lifestyle+have+a+significant+effect%0D%0A12%2C8%25+on+impulsive+buying+behavior+and+simultaneously+shopping+lifestyle%2C%0D%0Afashion+involvement%2C+and+hedonic+lifestyle+of+86%2C5%25+significant+effect+on+impulsive%0D%0Abuying+behavior%0D%0AKey+Word%3A+Shopping+Lifestyle%2C+Fashion+Involvement%2C+Hedonic+Lifestyle+and%0D%0AImpulsive+Buying+Behavior.%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-12-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55890%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55890%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55890%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++YULIANA%2C+1516051007++(2019)+PENGARUH+GAYA+BERBELANJA%2C+KETERLIBATAN+FASHION%2C+DAN+GAYA+HIDUP+HEDONIC+TERHADAP+PRILAKU+PEMBELIAN+IMPULSIF+(Studi+Pada+Pelanggan+Toko+Elizabeth+Lampung).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55890%2F