?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TAGLINE+%E2%80%9CGRATIS+ONGKIR%E2%80%9D+SHOPEE+TERHADAP%0D%0AKEPUTUSAN+BERBELANJA+ONLINE+PADA+MASYARAKAT%0D%0A(Studi+Pada+Masyarakat+Kota+Bandar+Lampung)&rft.creator=VANI+ANINDYA+DHANESWARA%2C+1316031076&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+tagline+%E2%80%9CGratis+Ongkir%E2%80%9D+Shopee%0D%0Aterhadap+keputusan+berbelanja+online.+Tagline+yang+dikemas+oleh+Shopee+yang+memiliki%0D%0Aunsur+keistimewaan%2C+yaitu+sebuah+e-commerce+yang+menawarkan+gratis+biaya+pengiriman%0D%0Ake+seluruh+Indonesia.+Populasi+dalam+penelitian+ini+adalah+masyarakat+Kota+Bandar%0D%0ALampung+yang+memiliki+aplikasi+Shopee.+Sampel+penelitian+berjumlah+80+responden.%0D%0ADari+hasil+analisis+yang+diberikan+kepada+sejumlah+responden+dengan+metode+probability%0D%0Asampling+yaitu+masyarakat+kota+Bandar+Lampung%2C+maka+didapatkan+hasil+bahwa%0D%0Apengaruh+tagline+%E2%80%9CGratis+Ongkir%E2%80%9D+Shopee+terhadap+keputusan+berbelanja+online+pada%0D%0Amasyarakat+kota+Bandar+Lampung+sebesar+86%2C3%25%2C+sedangkan+sebesar+13%2C7%25+responden%0D%0Ayang+tidak+terpengaruh+tagline+karena+ada+faktor+lainnya+yang+tidak+diteliti+dalam%0D%0Apenelitian+ini.+Berdasarkan+hasil+uji+hipotesis+yang+menerangkan+hubungan+variabel+X%0D%0Ayaitu+Tagline+%E2%80%9CGratis+Ongkir%E2%80%9D+Shopee+dengan+variabel+Y+yaitu+Keputusan+berbelanja%0D%0Aonline+dengan+hasil+regresi+bahwa+thitung+lebih+besar+dari+ttabel+(22%2C120+%E2%89%A5+1%2C994)+dengan%0D%0Ademikian+diketahui+bahwa+Ho+ditolak+dan+Ha+diterima+dan+nilai+R+sebesar+0%2C929+yang%0D%0Aberada+pada+kategori+interpertasi+data+menunjukkan+tingkat+pengaruh+sangat+tinggi.+Maka%0D%0Adapat+diketahui+dan+disimpulkan+bahwa+tagline+%E2%80%9CGratis+Ongkir%E2%80%9D+Shopee+mempunyai%0D%0Apengaruh+yang+cukup+kuat+terhadap+keputusan+berbelanja+online+pada+masyarakat+kota%0D%0ABandar+Lampung.%0D%0AKata+kunci%3A+Pengaruh+Tagline%2C+Gratis+Ongkir%2C+Belanja+Online%0D%0AThis+study+aims+to+determine+the+effect+of+Shopee's+%22Free+Postage%22+tagline+on+online%0D%0Ashopping+decisions.+The+tagline+that+is+packaged+by+Shopee+which+has+an+element+of%0D%0Aprivilege%2C+which+is+an+e-commerce+that+offers+free+shipping+throughout+Indonesia.+The%0D%0Apopulation+in+this+study+is+the+people+of+Bandar+Lampung+City+who+have+Shopee%0D%0Aapplications.+The+research+sample+of+80+respondents.+From+the+results+of+the+analysis%0D%0Agiven+to+a+number+of+respondents+using+probability+sampling+methods%2C+namely+the+people%0D%0Aof+Bandar+Lampung%2C+the+results+show+that+the+influence+of+the+Shopee+%22Free+Postage%22%0D%0Atagline+on+the+decision+to+shop+online+in+the+Bandar+Lampung+city+community+was+86.3%25%2C%0D%0Awhile+at+13.7%25+respondents+who+were+not+affected+by+the+tagline+because+there+were%0D%0Aother+factors+not+examined+in+this+study.+Based+on+the+results+of+the+hypothesis+test%0D%0Aexplaining+the+relationship+of+variable+X%2C+the+Shopee+%22Free+Postage%22+tagline+with+the+Y%0D%0Avariable+is+the+decision+to+shop+online+with+regression+results+that+the+tcount+is+greater%0D%0Athan+ttable+(22%2C120+%E2%89%A5+1%2C994)+thus+it+is+known+that+Ho+is+rejected+and+Ha+is+accepted+and%0D%0Athe+value+of+R+is+0.929+in+the+data+interpretation+category+shows+a+very+high+level+of%0D%0Ainfluence.+Then+it+can+be+seen+and+concluded+that+the+tagline+%22Free+Postage%22+Shopee+has%0D%0Aa+pretty+strong+influence+on+online+shopping+decisions+in+the+city+of+Bandar+Lampung.%0D%0AKeywords%3A+Effect+of+Tagline%2C+Free+Postage%2C+Online+Shopping&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55894%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55894%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55894%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++VANI+ANINDYA+DHANESWARA%2C+1316031076++(2019)+PENGARUH+TAGLINE+%E2%80%9CGRATIS+ONGKIR%E2%80%9D+SHOPEE+TERHADAP+KEPUTUSAN+BERBELANJA+ONLINE+PADA+MASYARAKAT+(Studi+Pada+Masyarakat+Kota+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55894%2F