?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+COUNTRY+OF+ORIGIN%2C+PENGETAHUAN+PRODUK%2C+DAN%0D%0ACELEBRITY+ENDORSER+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0ASECARA+ONLINE+SKINCARE+NATURE+REPUBLIC%0D%0A(Studi+Pada+Mahasiswa+Universitas+Lampung+Pengguna+Instagram)&rft.creator=EVA+FAJRIYAH%2C+1516051095&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+dari+country+of+origin%2C%0D%0Apengetahuan+produk+dan+celebrity+endorser+terhadap+keputusan+pembelian+secara%0D%0Aonline+produk+skincare+Nature+Republic+baik+secara+parsial+maupun+secara%0D%0Asimultan+dengan+menggunakan+analisis+regresi+linear+berganda.+Jenis+penelitian%0D%0Aini+adalah+explanatory+research.+Variabel+bebas+dalam+penelitian+ini+ialah+country%0D%0Aof+origin%2C+pengetahuan+produk+dan+celebrity+endorser%2C+sedangkan+variabel+terikat%0D%0Ayaitu+keputusan+pembelian+online.+Jumlah+sampel+yang+digunakan+dalam%0D%0Apenelitian+ini+sebanyak+100+orang+responden.+Teknik+pengambilan+sampel+dengan%0D%0Amenggunakan+non+probability+sampling+yaitu+purposive+sampling.+Hasil%0D%0Apenelitian+ini+menyatakan+secara+parsial+bahwa+country+of+origin+dan+pengetahuan%0D%0Aproduk+berpengaruh+positif+signifikan+terhadap+keputusan+pembelian+online.%0D%0Aselanjutnya+pada+variabel+celebrity+endorser+terdapat+pengaruh+negatif+tidak%0D%0Asignifikan+terhadap+keputusan+pembelian+online.+Sementara+secara+simultan%2C%0D%0Aketiga+variabel+mempunyai+pengaruh+positif+yang+signifikan+terhadap+keputusan%0D%0Apembelian+online.%0D%0AKata+Kunci%3A+Country+of+Origin%2C+Pengetahuan+Produk%2C+Celebrity+Endorser+dan%0D%0AKeputusan+Pembelian+Online.%0D%0A%0D%0A%0D%0AThis+research+aims+to+examine+the+effect+of+country+of+origin%2C+product+knowledge%0D%0Aand+celebrity+endorser+on+online+purchase+decision+of+Nature+Republic+product%0D%0Awith+partially+or+simultaneously+by+using+multiple+linier+regression+analyses.+The%0D%0Atype+of+this+research+is+explanatory+research.+of+country+of+origin%2C+product%0D%0Aknowledge+and+celebrity+endorser+used+as+independent+variable+research%2C+while%0D%0Athe+online+buying+decision+is+dependent+variable.+The+number+of+the+sample+are%0D%0A100+persons+of+consumers+Nature+Republic.+Sampling+technique+used+in+this%0D%0Aresearch+is+purposive+sampling.+The+result+of+this+research+show+that+country+of%0D%0Aorigin+and+knowledge+product+has+positif+and+significant+effect+on+online+purhase%0D%0Adecision.+Celebrity+endorser+show+negatif+and+significant+on+online+purhase%0D%0Adecision.+Simultaneously%2C+all+variable+show+positif+and+significant+effect+on+online%0D%0Apurchase+decision.%0D%0AKeyword%3A+Country+of+Origin%2C+Product+Knowledge%2C+Celebrity+Endorser+and%0D%0AOnline%0D%0APurchase+Decision&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2019-05-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55913%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55913%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F55913%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++EVA+FAJRIYAH%2C+1516051095++(2019)+PENGARUH+COUNTRY+OF+ORIGIN%2C+PENGETAHUAN+PRODUK%2C+DAN+CELEBRITY+ENDORSER+TERHADAP+KEPUTUSAN+PEMBELIAN+SECARA+ONLINE+SKINCARE+NATURE+REPUBLIC+(Studi+Pada+Mahasiswa+Universitas+Lampung+Pengguna+Instagram).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F55913%2F