?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEMUDAHAN+PENGGUNAAN+APLIKASI%2C+PENGALAMAN%0D%0ABERBELANJA%2C+KEPERCAYAAN+KONSUMEN%2C+DAN+PROMOSI%0D%0ATERHADAP+MINAT+BELI+MAHASISWA+FKIP+UNILA%0D%0ADI+SITUS+JUAL+BELI+ONLINE+SHOPEE%0D%0A&rft.creator=Aldy+Sapta+Perdana%2C+1513031018&rft.subject=330+Ekonomi&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+dilakukan+bertujuan+untuk+mengetahui+apakah+kemudahan%0D%0Apenggunaan+aplikasi%2C+pengalaman+berbelanja%2C+kepercayaan+konsumen%2C+dan%0D%0Apromosi+mempunyai+pengaruh+yang+signifikan+terhadap+minat+beli+mahasiswa%0D%0AFKIP+Unila+di+situs+jual+beli+online+shopee.+Metode+penelitian+ini+menggunakan%0D%0Ametode+deskriptif+verifikatif+dengan+pendekatan+ex+post+facto+dan+survey.+Sampel%0D%0Apenelitian+ini+adalah+mahasiswa+FKIP+Unila+yang+berbelanja+di+situs+jual+beli%0D%0Aonline+shopee+sebanyak+93+responden+yang+di+pilih+menggunakan+teknik%0D%0Anonprobability+sampling+dengan+jenis+purposive+sampling.+Pengumpulan+data%0D%0Adilakukan+melalui+observasi%2C+wawancara%2C+dokumentasi+dan+kuisioner%2Fangket.+Data%0D%0Ayang+terkumpul+melalui+angket+diolah+dengan+menggunakan+program+SPSS.+Hasil%0D%0Apenelitian+yang+telah+diolah+menggunakan+program+SPSS+yang+menunjukkan%0D%0Abahwa+variabel+kemudahan+penggunaan%2C+pengalaman+berbelanja%2C+dan+promosi%0D%0Amempunyai+pengaruh+yang+positif+dan+signifikan+terhadap+minat+beli+sedangkan%0D%0Avariabel+kepercayaan+konsumen+mempunyai+pengaruh+yang+negatif+dan+signifikan%0D%0Aterhadap+minat+beli+mahasiswa+FKIP+Unila+di+situs+jual+beli+online+shopee+baik%0D%0Asecara+parsial+maupun+secara+simultan.%0D%0AKata+kunci+%3A+kemudahaan+penggunaan%2C+pengalaman+berbelanja%2C+kepercayaan%0D%0A+konsumen%2C+promosi%2C+minat+beli%0D%0A%0D%0AThe+purpose+of+this+study+was+to+examine+and+analyze+the+impact+of+the+ease+of%0D%0Athe+application+usage%2C+shopping+experience%2C+consumer+trust%2C+and+promotion+had+a%0D%0Asignificant+influence+on+the+buying+interest+of+FKIP+Unila+students+on+shopee%0D%0Aonline+buying+and+selling+sites.+This+research+method+uses+descriptive+method%0D%0Averification+with+ex+post+facto+approaches+and+surveys.+The+sample+of+this+study%0D%0Awas+FKIP+Unila+students+who+purchase+things+at+shopee+online+buying+and+selling%0D%0Asites+with+the+total+number+of+93+respondents+were+selected+using+nonprobability%0D%0Asampling+techniques+with+a+type+of+purposive+sampling.+Data+collection+is+done%0D%0Athrough+observation%2C+interviews%2C+documentation%2C+and+questionnaires.+Data%0D%0Acollected+through+questionnaires+were+processed+using+the+SPSS+program.+The%0D%0Aresearch+results+that+have+been+processed+using+the+SPSS+program+indicate+that+the%0D%0Avariables+of+ease+of+use%2C+shopping+experience%2C+and+promotion+have+a+positive+and%0D%0Asignificant+impact+on+buying+interest+while+the+consumer+turst+variable+has+a%0D%0Anegative+and+significant+impact+on+buying+interest+in+Unila+FKIP+students+on%0D%0Aonline+buying+and+selling+sites+shopee+both+partially+and+simultaneously.%0D%0AKeywords+%3A+ease+of+use%2C+shopping+experience%2C+consumer+trust%2C+promotion%2C+buying%0D%0Ainterest&rft.publisher=Fakultas+Keguruan+Ilmu+Pendidikan+&rft.date=2019-01-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56847%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56847%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56847%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Aldy+Sapta+Perdana%2C+1513031018++(2019)+PENGARUH+KEMUDAHAN+PENGGUNAAN+APLIKASI%2C+PENGALAMAN+BERBELANJA%2C+KEPERCAYAAN+KONSUMEN%2C+DAN+PROMOSI+TERHADAP+MINAT+BELI+MAHASISWA+FKIP+UNILA+DI+SITUS+JUAL+BELI+ONLINE+SHOPEE.++Fakultas+Keguruan+Ilmu+Pendidikan+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F56847%2F