?url_ver=Z39.88-2004&rft_id=1514051016&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PREFERENSI+KONSUMEN+DAN+ANALISIS+FINANSIAL+PRODUK%0D%0A%0D%0ABANANA+FLAKES%0D%0A%0D%0A(Studi+Kasus+di+Lingkungan+Universitas+Lampung)&rft.creator=DWI+NOVITA+SARI%2C+1514051016&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+preferensi+konsumen+terhadap+produk%0D%0Abanana+flakes+di+Universitas+Lampung+dan+menganalisa+aspek+finansial+dalam%0D%0Aperencanaan+industri+banana+flakes.+Pada+penelitian+ini+dilakukan+preferensi%0D%0Akonsumen+melalui+penyebaran+kuisioner%2C+data+yang+diperoleh+dianalisis+dangan%0D%0Aimportant+performance+analysis+dan+analisis+deskriptif.+Sedangkan+analisis%0D%0Afinansial+dan+sensitivitas+produksi+banana+flakes+dilakukan+dengan+perhitungan%0D%0Amelalui+kriteria+kelayakan%2C+seperti%3A+Net+Present+Value+(NPV)%2C+Internal+Rate+of%0D%0AReturn+(IRR)%2C+Net+Benefit+Cost+Ratio+(B%2FC)%2C+Pay+Back+period+(PBp)%2C+dan+Break%0D%0AEvent+Point+(BEP).+Hasil+penelitian+menunjukkan+bahwa+responden+menunjukkan%0D%0Apenilaian+suka+sebanyak+43+responden%2C+sangat+suka+sebanyak+30+responden+dan+27%0D%0Aresponden+memilih+agak+suka+terhadap+produk+banana+flakes.+Produk+banana%0D%0Aflakes+tidak+memiliki+atribut+pada+kuadran+I+(prioritas+utama)+dan+berlebihan%0D%0A(Kuadran+IV).+Atribut-atribut+yang+termasuk+dalam+kuadran+pertahankan+prestasi%0D%0A(Kuadran+II)+adalah+harga+produk%2C%0D%0A%0D%0ADwi+Novita+Sari%0D%0Akemudahan+mengkonsumsi%2C+komposisi+produk%2C+kehalalan+produk%2C+rasa+dan+tekstur.%0D%0AAtribut+dengan+tingkat+prioritas+rendah+(Kuadran+III)+adalah+warna%2C+aroma%2C%0D%0Abentuk+dan+ukuran+produk%2C+dan+bentuk+kemasan+dan+label.+Secara+finansial%2C%0D%0Aindustri+ini+memerlukan+modal+tetap+sebesar+Rp+183.279.570+dan+modal+kerja%0D%0Asebesar+Rp+110.320.823+dengan+Debt+Equity+Ratio+70%3A30%2C+tingkat+suku+bunga%0D%0Auntuk+kredit+investasi+sebesar+10%25+diperoleh+bahwa+proyek+layak+untuk%0D%0Adiinvestasikan+dengan+NPV+sebesar+Rp+453.431.796%2C+IRR+sebesar+20%2C17%25%2C+Net%0D%0AB%2FC+sebesar+1%2C38+dan+Pay+Back+Period+sebesar+3%2C45+tahun.+Analisis+sensitivitas%0D%0Amenunjukkan+bahwa+kelayakan+proyek+untuk+direalisasikan+berada+pada+tingkat%0D%0Apenurunan+harga+jual+sebesar+3%2C05%25+dan+kenaikan+harga+bahan+baku+dan+bahan%0D%0Apembantu+sebesar+5%2C25+%25.%0D%0A%0D%0AKata+Kunci+%3A+Preferensi+konsumen%2C+industri+banana+flakes%2C+analisis+finansial%2C%0D%0A%0D%0Aanalisis+sensitivitas+This+study+aims+to+determine+consumer+preferences+of+banana+flakes+products+at%0D%0Athe+University+of+Lampung+and+analyze+the+financial+aspects+of+banana+flakes%0D%0Aindustry+planning.+In+this+study+conducted+consumer+preferences+through+the%0D%0Adistribution+of+questionnaires%2C+the+data+obtained+were+analyzed+by+analysis+of%0D%0Aimportant+performance+and+descriptive+analysis.+While+financial+analysis+and%0D%0Asensitivity+analysis+of+banana+flakes+production+is+done+by+calculation+through%0D%0Aeligibility+criteria%2C+such+as%3A+Net+Present+Value+(NPV)%2C+Internal+Rate+of+Return%0D%0A(IRR)%2C+Net+Benefit+Cost+Ratio+(B+%2F+C)%2C+Pay+Back+period+(PBp)+%2C+and+Break+Event%0D%0APoint+(BEP).+The+results+showed+that+respondents+indicated+that+there+were+43%0D%0Arespondents+who+liked+it%2C+30+respondents+liked+it+very+much+and+27+respondents%0D%0Apreferred+rather+banana+flakes+products.+Banana+flakes+products+do+not+have%0D%0Aattributes+in+quadrant+I+(top+priority)+and+excessive+(Quadrant+IV).+The+attributes%0D%0Aincluded+in+the+maintaining+performance+quadrant+(Quadrant+II)+are+product%0D%0A%0D%0ADwi+Novita+Sari%0D%0Aprices%2C+ease+of+consumption%2C+product+composition%2C+product+halalness%2C+taste+and%0D%0Atexture.+Attributes+with+a+low+priority+level+(Quadrant+III)+are+color%2C+aroma%2C%0D%0Aproduct+shape+and+size%2C+and+form+of+packaging+and+label.+Financially%2C+this+industry%0D%0Arequires+fixed+capital+about+Rp+183.279.570+and+working+capital+about+Rp%0D%0A110.320.823+with+a+Debt+Equity+Ratio+70%3A30%2C+the+interest+rate+for+investment+loans%0D%0Aof+10%25+is+obtained+that+the+project+is+worth+investing+with+NPV+about+Rp%0D%0A453.431.796%2C+IRR+about+20%2C17%25%2C+Net+B%2FC+about+1%2C38+and+Pay+Back+Period+about%0D%0A3%2C45+years.+Sensitivity+analysis+shows+that+the+feasibility+of+the+project+to+be%0D%0Arealized+is+at+a+level+of+decline+in+selling+prices+by+3%2C05%25+and+an+increase+in+prices%0D%0Aof+raw+materials+and+auxiliary+materials+by+5%2C25%25.%0D%0A%0D%0AKeywords+%3A+Consumer+preference%2C+banana+flakes+industry%2C+financial+analysis%2C%0D%0A%0D%0Asensitivity+analysis%0D%0A%0D%0AABSTRAK%0D%0A%0D%0APREFERENSI+KONSUMEN+DAN+ANALISIS+FINANSIAL+PRODUK&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56940%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56940%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56940%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DWI+NOVITA+SARI%2C+1514051016++(2019)+PREFERENSI+KONSUMEN+DAN+ANALISIS+FINANSIAL+PRODUK+BANANA+FLAKES+(Studi+Kasus+di+Lingkungan+Universitas+Lampung).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F56940%2F