creators_name: DWI NOVITA SARI, 1514051016
creators_id: -
type: other
datestamp: 2022-03-30 05:56:19
lastmod: 2022-03-30 05:56:19
metadata_visibility: show
title: PREFERENSI KONSUMEN DAN ANALISIS FINANSIAL PRODUK

BANANA FLAKES

(Studi Kasus di Lingkungan Universitas Lampung)
ispublished: pub
subjects: 630
full_text_status: restricted
abstract: Penelitian ini bertujuan untuk mengetahui preferensi konsumen terhadap produk
banana flakes di Universitas Lampung dan menganalisa aspek finansial dalam
perencanaan industri banana flakes. Pada penelitian ini dilakukan preferensi
konsumen melalui penyebaran kuisioner, data yang diperoleh dianalisis dangan
important performance analysis dan analisis deskriptif. Sedangkan analisis
finansial dan sensitivitas produksi banana flakes dilakukan dengan perhitungan
melalui kriteria kelayakan, seperti: Net Present Value (NPV), Internal Rate of
Return (IRR), Net Benefit Cost Ratio (B/C), Pay Back period (PBp), dan Break
Event Point (BEP). Hasil penelitian menunjukkan bahwa responden menunjukkan
penilaian suka sebanyak 43 responden, sangat suka sebanyak 30 responden dan 27
responden memilih agak suka terhadap produk banana flakes. Produk banana
flakes tidak memiliki atribut pada kuadran I (prioritas utama) dan berlebihan
(Kuadran IV). Atribut-atribut yang termasuk dalam kuadran pertahankan prestasi
(Kuadran II) adalah harga produk,

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kemudahan mengkonsumsi, komposisi produk, kehalalan produk, rasa dan tekstur.
Atribut dengan tingkat prioritas rendah (Kuadran III) adalah warna, aroma,
bentuk dan ukuran produk, dan bentuk kemasan dan label. Secara finansial,
industri ini memerlukan modal tetap sebesar Rp 183.279.570 dan modal kerja
sebesar Rp 110.320.823 dengan Debt Equity Ratio 70:30, tingkat suku bunga
untuk kredit investasi sebesar 10% diperoleh bahwa proyek layak untuk
diinvestasikan dengan NPV sebesar Rp 453.431.796, IRR sebesar 20,17%, Net
B/C sebesar 1,38 dan Pay Back Period sebesar 3,45 tahun. Analisis sensitivitas
menunjukkan bahwa kelayakan proyek untuk direalisasikan berada pada tingkat
penurunan harga jual sebesar 3,05% dan kenaikan harga bahan baku dan bahan
pembantu sebesar 5,25 %.

Kata Kunci : Preferensi konsumen, industri banana flakes, analisis finansial,

analisis sensitivitas This study aims to determine consumer preferences of banana flakes products at
the University of Lampung and analyze the financial aspects of banana flakes
industry planning. In this study conducted consumer preferences through the
distribution of questionnaires, the data obtained were analyzed by analysis of
important performance and descriptive analysis. While financial analysis and
sensitivity analysis of banana flakes production is done by calculation through
eligibility criteria, such as: Net Present Value (NPV), Internal Rate of Return
(IRR), Net Benefit Cost Ratio (B / C), Pay Back period (PBp) , and Break Event
Point (BEP). The results showed that respondents indicated that there were 43
respondents who liked it, 30 respondents liked it very much and 27 respondents
preferred rather banana flakes products. Banana flakes products do not have
attributes in quadrant I (top priority) and excessive (Quadrant IV). The attributes
included in the maintaining performance quadrant (Quadrant II) are product

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prices, ease of consumption, product composition, product halalness, taste and
texture. Attributes with a low priority level (Quadrant III) are color, aroma,
product shape and size, and form of packaging and label. Financially, this industry
requires fixed capital about Rp 183.279.570 and working capital about Rp
110.320.823 with a Debt Equity Ratio 70:30, the interest rate for investment loans
of 10% is obtained that the project is worth investing with NPV about Rp
453.431.796, IRR about 20,17%, Net B/C about 1,38 and Pay Back Period about
3,45 years. Sensitivity analysis shows that the feasibility of the project to be
realized is at a level of decline in selling prices by 3,05% and an increase in prices
of raw materials and auxiliary materials by 5,25%.

Keywords : Consumer preference, banana flakes industry, financial analysis,

sensitivity analysis

ABSTRAK

PREFERENSI KONSUMEN DAN ANALISIS FINANSIAL PRODUK
date: 2019
date_type: published
publisher: FAKULTAS PERTANIAN
place_of_pub: UNIVERSITAS LAMPUNG
id_number: 1514051016
citation:   DWI NOVITA SARI, 1514051016  (2019) PREFERENSI KONSUMEN DAN ANALISIS FINANSIAL PRODUK BANANA FLAKES (Studi Kasus di Lingkungan Universitas Lampung).  FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/56940/1/ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/56940/2/SKRIPSI%20FULL.pdf
document_url: http://digilib.unila.ac.id/56940/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf