?url_ver=Z39.88-2004&rft_id=1514051099&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+TINGKAT+KEPUASAN+KONSUMEN+RUMAH+MAKAN%0D%0A%0D%0AAYAM+NYELEKIT+DI+BANDAR+LAMPUNG&rft.creator=ELITA+SEPTIA+PUTRI%2C+1514051099&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Tujuan+dari+penelitian+ini+adalah+mengidentifikasi+karakteristik+konsumen+Ayam%0D%0ANyelekit%2C+mengetahui+tingkat+kepentingan+dan+tingkat+kinerja+produk+Ayam%0D%0ANyelekit%2C+serta+menganalis+tingkat+kepuasan+konsumen+terhadap+rumah+makan%0D%0AAyam+Nyelekit.+Metode+yang+digunakan+pada+penelitian+ini+yaitu+metode+survei.%0D%0AData+yang+digunakan+pada+penelitian+ini+yaitu+data+primer+dan+data+sekunder.+Data%0D%0Aprimer+diperoleh+dari+data+kuisioner%2C+data+historis+perusahaan+dan+pengamatan%0D%0Alangsung+terhadap+kondisi+perusahaan.+Sedangkan+data+sekunder+diperoleh+dari%0D%0Aberbagai+studi+pustaka%2C+internet%2C+hasil+penelitian+terdahulu+dan+literatur+lainnya%0D%0Ayang+relevan+terhadap+penelitian+ini.+Analisis+data+yang+digunakan+pada+penelitian%0D%0Aini+yaitu+analisis+deskriptif+dan+analisis+IPA+(Importance+Performance+Analysis)%0D%0Adengan+18+atribut+penilaian.+Analisis+IPA+yang+dilakukan+bertujuan+untuk+melihat%0D%0Atingkat+kepuasan+konsumen+terhadap+18+atribut+yang+dinilai%2C+selain+itu+juga+dapat%0D%0Amengetahui+atribut+mana+yang+akan+menjadi+prioritas+untuk+ditingkatkan+lagi%0D%0A%0D%0Akinerjanya.+Hasil+penelitian+menunjukkan+bahwa+Karakteristik+konsumen+Ayam%0D%0ANyelekit+sebagian+besar+adalah+perempuan.+Kebanyakan+konsumen+Ayam%0D%0ANyelekit+berasal+dari+kalangan+pelajar%2Fmahasiswa+dan+tingkat+pendidikan%0D%0Akonsumen+Ayam+Nyelekit+mayoritas+tamatan+SMA+dengan+pendapatan+rata-rata%0D%0Akurang+dari+Rp+1.000.000.+Konsumen+Ayam+Nyelekit+mayoritas+berasal+dari%0D%0Adaerah+Bandar+Lampung+dan+bertempat+tinggal+bersama+orang+tua.+Hasil+analisis%0D%0AImportance+Performance+Analysis+(IPA)+menunjukkan+bahwa+atribut-atribut+yang%0D%0Amembuat+konsumen+Ayam+Nyelekit+merasa+puas+dan+kinerjanya+harus%0D%0Adipertahankan+yaitu+kemudahan+menjangkau+lokasi%2C+rasa%2C+keramahan+dalam%0D%0Apelayanan%2C+area+parkir+yang+aman+dan+hieginitas+produk.+Sedangkan%2C+atribut-+atribut+yang+menjadi+prioritas+utama+untuk+ditingkatkan+lagi+kinerjanya+yaitu%0D%0Aatribut+kenyamanan+tempat%2C+kecepatan+penyajian%2C+kecepatan+pelayanan%2C+tampilan%0D%0Aproduk+dan+ketepatan+pelayanan.%0D%0A%0D%0AKata+kunci%3A+konsumen+ayam+nyelekit%2C+tingkat+kepentingan%2C+tingkat+kinerja%2C%0D%0A%0D%0Atingkat+kepuasan.+The+purpose+of+this+study+is+to+identify+the+consumers+characteristics+of+Ayam%0D%0ANyelekit+%2C+determine+the+importance+level+and+performance+level+of+Ayam+Nyelekit%0D%0Aproducts%2C+and+analyze+the+level+of+consumer+satisfaction+with+Ayam+Nyelekit%0D%0Arestaurants.+The+method+used+in+this+study+is+the+survey+method.+The+data+used+in+this%0D%0Astudy+are+primary+data+and+secondary+data.+Primary+data+were+obtained+from%0D%0Aquestionnaire+data%2C+historical+company+data+and+direct+observation+of+company%0D%0Aconditions.+While+secondary+data+obtained+from+various+literature+studies%2C+the%0D%0Ainternet%2C+the+results+of+previous+studies+and+other+literature+that+are+relevant+to+this%0D%0Aresearch.+Analysis+of+the+data+used+in+this+research+are+descriptive+analysis+and+IPA%0D%0A(Importance+Performance+Analysis)+analysis+with+18+assessment+attributes.+The%0D%0A%0D%0Apurpose+of+the+IPA+analysis+to+see+the+level+of+consumer+satisfaction+by+evaluating+18%0D%0Aattributes+and+to+find+which+attributes+are+the+priority+to+improved+again+its%0D%0Aperformance.+The+results+showed+that+the+characteristics+of+Ayam+Nyelekit+consumers%0D%0Awere+mostly+female.+Most+consumers+of+Ayam+Nyelekit+come+from+among+colllage%0D%0Astudents+the+majority+of+Ayam+Nyelekit+consumers+are+high+school+graduates+with+an%0D%0Aaverage+income+of+less+than+Rp+1%2C000%2C000.+The+majority+of+Ayam+Nyelekit%0D%0Aconsumers+come+from+the+Bandar+Lampung+area+and+reside+with+parents.+The%0D%0AImportance+Performance+Analysis+(IPA)+results+show+that+the+attributes+make+Ayam%0D%0ANyelekit+consumers+feel+satisfied+and+they+need+to+maintain+their+performance+in%0D%0Areaching+locations%2C+taste%2C+friendliness+in+service%2C+safe+parking+areas+and+product%0D%0Ahygiene.+Whereas%2C+the+main+priority+attributes+for+performance+improvement+are+the%0D%0Aattributes+of+place+comfort%2C+speed+of+presentation%2C+speed+of+service%2C+product+display%0D%0Aand+service+accuracy.%0D%0A%0D%0AKeywords%3A+Ayam+Nyelekit+consumers%2C+importance+level%2C+performance+level%2C%0D%0A%0D%0Alevel+of+satisfaction.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56949%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56949%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F56949%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ELITA+SEPTIA+PUTRI%2C+1514051099++(2019)+ANALISIS+TINGKAT+KEPUASAN+KONSUMEN+RUMAH+MAKAN+AYAM+NYELEKIT+DI+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F56949%2F