?url_ver=Z39.88-2004&rft_id=1514051013&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Analisis+Strategi+Pemasaran+Rumah+Makan+Bebek+Belur%0D%0A%0D%0Adi+Kota+Bandar+Lampung&rft.creator=Merryana+Dwi+Saputri%2C+1514051013&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Tujuan+penelitian+adalah+mengidentifikasi+bauran+pemasaran%2C+mengidentifikasi%0D%0Afaktor+internal+yang+meliputi+kekuatan+dan+kelemahan%2C+faktor+eksternal+meliputi%0D%0Apeluang+dan+ancaman%2C+dan+menentukan+strategi+pemasaran+paling+tepat+yang+dapat%0D%0Aditerapkan+oleh+Rumah+Makan+Bebek+Belur.+Metode+yang+digunakan+dalam%0D%0Apenelitian+adalah+wawancara+dan+penyebaran+kuesioner.+Terdapat+dua+jenis%0D%0Akuesioner+yang+digunakan+yaitu+kuesioner+kinerja+bauran+pemasaran+dan+kuesioner%0D%0Aanalisis+SWOT.+Hasil+penelitian+menunjukkan+bahwa+kinerja+bauran+pemasaran%0D%0A(4P)+yang+telah+dijalani+oleh+Rumah+Makan+Bebek+Belur+untuk+strategi+produk%0D%0Adengan+atribut+penampilan+produk%2C+rasa%2C+kualitas+bahan+baku+dan+porsi+penyajian%0D%0Amenurut+responden+telah+sesuai+dengan+keinginan+dan+kebutuhan+konsumen%0D%0Adengan+nilai+rata-rata+4+sedangkan+untuk+atribut+wadah+penyajian+menurut%0D%0Aresponden+biasa+saja+dengan+nilai+rata-rata+3.+Startegi+harga+menurut+responden%0D%0Atelah+sesuai+dengan+keinginan+dan+kebutuhan+konsumen+dengan+perolehan+nilai%0D%0Arata-rata+4.+Strategi+tempat+menurut+responden+telah+sesuai+dengan+keinginan+dan%0D%0Akebutuhan+konsumen+dengan+perolehan+nilai+rata-rata+4.+Strategi+promosi%0D%0A%0D%0Amenghasilkan+nilai+rata-rata+3+yang+menurut+responden+biasa+saja.+Hasil+analisis%0D%0ASWOT+yang+telah+dilakukan+menghasilkan+kekuatan+faktor+lingkungan+internal%0D%0Ayang+mempengaruhi+usaha+Rumah+Makan+Bebek+Belur+adalah+kualitas+produk%0D%0Adan+harga+produk.+Kelemahan+yang+dimiliki+rumah+makan+adalah+manajemen%0D%0Akeuangan+dan+keterbatasan+modal.+Peluang+terbesar+yang+dimiliki+Rumah+Makan%0D%0ABebek+Belur+adalah+kualitas+hubungan+baik+dengan+pelanggan.+Ancaman+yang%0D%0Adihadapi+Rumah+Makan+Bebek+Belur+berupa+kenaikan+harga+bahan+produksi+dan%0D%0Apersaingan+dengan+rumah+makan+lain.%0D%0A%0D%0AKata+Kunci+%3A+Bauran+Pemasaran+(4P)%2C+Rumah+Makan+Bebek+Belur%2C+Strategi+Pemasaran%2C+The+purpose+of+this+study+is+to+discuss+the+marketing+mix%2C+discuss+internal+factors%0D%0Athat+contain+strengths+and+weaknesses%2C+external+factors+contain+opportunities+and%0D%0Athreats%2C+and+determine+the+most+appropriate+marketing+strategy+that+can+be+applied%0D%0Aby+the+Bebek+Belur+Restaurant.+The+method+used+in+the+study+are+interviews+and%0D%0Aquestionnaires.+There+are+two+types+of+questionnaires%2C+namely+marketing+mix%0D%0Aquestionnaire+and+SWOT+analysis.+The+results+showed+that+the+marketing+mix%0D%0Aresearch+(4P)+that+had+been+done+by+Bebek+Belur+Restaurant+in+product+strategies%0D%0Awith+product+attributes%2C+taste%2C+quality+of+raw+materials+and+serving+portion%0D%0Aaccording+to+respondents+was+in+accordance+with+consumer+demand+and+needs%0D%0Awith+an+average+value+of+4+for+container+attributes+presentation+according+to%0D%0Aordinary+respondents+with+an+average+value+3.+The+initial+price+according+to+the%0D%0Arespondent+is+in+accordance+with+the+demands+and+needs+of+the+customer+with+an%0D%0Aaverage+value+4.+The+place+strategy+of+respondent+is+in+accordance+with+the+needs%0D%0Aand+needs+of+consumers+with+an+average+added+value+4.+Strategy+the+promotion%0D%0Ayields+an+average+value+of+3+according+to+normal+respondents.The+results+of+the%0D%0A%0D%0ASWOT+the+strengths+of+internal+environmental+factors+that+affect+the+business+of%0D%0ABebek+Belur+Restaurant+were+product+quality+and+product+prices.+The+weakness%0D%0Aof+the+restaurant+were+financial+management+and+limited+capital.+The+biggest%0D%0Aopportunity+owned+by+Bebek+Belur+Restaurant+was+the+quality+of+customers+good%0D%0Arelations.+The+threat+is+in+the+form+of+rising+prices+of+production+materials+and%0D%0Acompetition+with+other+restaurants.%0D%0A%0D%0AKeywords%3A+Bebek+Belur+Restaurant%2C+Marketing+Strategy%2C+Marketing+Mix+(4P)%2C+SWOT&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57175%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57175%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57175%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Merryana+Dwi+Saputri%2C+1514051013++(2019)+Analisis+Strategi+Pemasaran+Rumah+Makan+Bebek+Belur+di+Kota+Bandar+Lampung.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F57175%2F