?url_ver=Z39.88-2004&rft_id=1514051056&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PREFERENSI+KONSUMEN+TERHADAP+PRODUK+TEH+SOSRO%0D%0AKEMASAN+BOTOL+DI+KAWASAN+UNIVERSITAS+LAMPUNG&rft.creator=MUHAMMAD+THAREQ%2C+1514051056&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Teh+(Camellia+sinensis)+merupakan+salah+satu+komoditas+agribisnis+yang%0D%0Amemiliki+nilai+ekonomis+cukup+tinggi.+minuman+teh+sebagai+salah+satu+produk+teh%0D%0Asiap+saji+dalam+kemasan.+Preferensi+konsumen+adalah+pemilihan+suka+atau+tidak%0D%0Asukanya+seseorang+terhadap+produk+yang+dikonsumsi.+Tujuan+dari+penelitian+ini%0D%0Aadalah+untuk+mengetahui+preferensi+konsumen+terhadap+teh+botol+sosro+kemasan%0D%0Abotol+di+kawasan+Universitas+Lampung.+Untuk+mengetahui+atribut+apa+saja+yang%0D%0Adapat+mempengaruhi+preferensi+konsumen+terhadap+teh+botol+sosro+kemasan+botol+di%0D%0Akawasan+Universitas+Lampung.+Metode+dalam+penelitian+ini+menggunakan+analisis%0D%0Adeskriptif+dan+multiatribut+Fishbein.+Dari+skala+preferensi+yang+dihasilkan%2C+nilai%0D%0Apreferensi+konsumen+adalah+138%2C39+lebih+condong+kearah+kanan+dengan+rentang+nilai%0D%0Amaksimum+preferensi+sebesar+184%2C15.+Hal+ini+menunjukkan+bahwa+preferensi%0D%0Akonsumen+terhadap+teh+botol+sosro+kemasan+botol+secara+keseluruhan+adalah+baik.%0D%0APreferensi+baik+konsumen+atas+teh+botol+sosro+kemasan+botol+menunjukkan+bahwa%0D%0A%0D%0ATeh+botol+sosro+kemasan+botol+yang+diberikan+produsen+kepada+konsumen+sesuai%0D%0Adengan+kepercayaan+dan+harapan+konsumen.+Preferensi+konsumen+pada+Kantin-+kantin+Universitas+Lampung+yang+diperoleh+adalah+138%2C39+artinya+sikap+konsumen%0D%0Aterhadap+Teh+botol+sosro+kemasan+botol+belum+mencapai+skor+preferensi+maksimum%0D%0Asebesar+184%2C15+Akan+tetapi+preferensi+konsumen+Teh+botol+sosro+kemasan+botol%0D%0Asecara+keseluruhan+adalah+baik.%0D%0A%0D%0AKeywords%3A+Teh%2C+Teh+siap+saji%2C+Preferensi+konsumen%2C+Multiatribut+fisbein+Tea+(Camellia+sinensis)+is+an+agribusiness+commodity+that+has+a+high+economic%0D%0Avalue.+ready-to-drink+tea+beverage+in+packaging%2C+which+involves+consumer+behavior%0D%0Atowards+drinking+water+as+one+of+the+ready-to-drink+tea+products+in+packaging.%0D%0AConsumer+preference+is+the+selection+of+someone+likes+or+dislikes+the+product+(goods%0D%0Aor+services)+consumed.+The+purpose+of+this+study+was+to+determine+consumer%0D%0Apreferences+for+bottled+sosro+bottled+tea+in+the+University+of+Lampung+area.+To+find%0D%0Aout+what+attributes+can+influence+consumer+preferences+for+bottled+sosro+bottled+tea+in%0D%0Athe+University+of+Lampung+area.+The+method+in+this+study+uses+descriptive+analysis%0D%0Aand+Fishbein+Multi-attribute.+From+the+resulting+preference+scale%2C+the+value+of%0D%0Aconsumer+preferences+is+138.39+leaning+more+to+the+right+with+a+range+of+maximum%0D%0Apreference+values+of+184.15.+This+shows+that+consumers'+preference+for+sosro+bottled%0D%0Atea+bottles+as+a+whole+is+good.+Good+consumer+preferences+for+bottled+sosro+bottled%0D%0Atea+indicate+that+bottled+sosro+bottled+tea+is+given+by+the+manufacturer+to+consumers+in%0D%0A%0D%0Aaccordance+with+the+beliefs+and+expectations+of+consumers.+Consumers+'preferences%0D%0Ain+Lampung+University+Canteens+obtained+were+138.39%2C+which+means+that+consumers'%0D%0Aattitudes+towards+bottled+sosro+bottled+tea+have+not+yet+reached+the+maximum%0D%0Apreference+score+of+184.15.+However%2C+overall+consumer+preference+of+bottled+sosro%0D%0Abottled+tea+is+good.%0D%0A%0D%0AKeywords%3A+Tea%2C+ready-made+tea%2C+consumer+preferences%2C+multi-attribute+fisbein&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57191%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57191%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57191%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+THAREQ%2C+1514051056++(2019)+ANALISIS+PREFERENSI+KONSUMEN+TERHADAP+PRODUK+TEH+SOSRO+KEMASAN+BOTOL+DI+KAWASAN+UNIVERSITAS+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F57191%2F