?url_ver=Z39.88-2004&rft_id=1414051003&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPUASAN+KONSUMEN+PADA+USAHA+RUMAH+MAKAN+SAJI+MISTER%0D%0A%0D%0AGEPREK+DI+LINGKUNGAN+KAMPUS+UNIVERSITAS+LAMPUNG&rft.creator=AFRIANTO+NUARI+PUTRA%2C+1414051003&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Bisnis+restoran+saat+ini+termasuk+salah+satu+bisnis+atau+usaha+yang+berkembang+sangat+pesat+dan%0D%0Apaling+digemari.+Penelitian+ini+bertujuan+untuk+mengetahui+tingkat+kepuasan+konsumen+dan%0D%0Akinerja+atribut-atribut+produk+terhadap+rumah+makan+Mister+Geprek+di+lingkungan+kampus%0D%0AUnivesitas+Lampung.+Adapun+metode+yang+digunakan+adalah+metode+survey+purposive+sampling%0D%0Adengan+menyebarkan+kuisioner+dan+selanjutnya+dianalisis+dengan+menggunakan+Importance%0D%0APerformance+Analysis+(IPA)+dan+Customer+Satisfication+Indeks+(CSI)+untuk+mengidentifikasi%0D%0Akarakteristik+konsumen+dan+mengetahui+tingkat+kepuasan+konsumen+di+rumah+makan+cepat+saji%0D%0AMister+Geprek.+Penyebaran+kuisioner+dilakukan+pada+3+outlet+Mister+Geprek+yang+terdapat+di%0D%0Alingkungan+kampus+Universitas+Lampung+yang+telah+ditentukan+dengan+metode+purposive%0D%0Asampling+dengan+jumlah+responden+sebanyak+100+orang.%0D%0AHasil+penelitian+menunjukkan+bahwa+kinerja+bauran+pemasaran+dengan+metode+IPA+pada+rumah%0D%0Amakan+cepat+saji+Mister+Geprek+di+lingkungan+kampus+Universitas+Lampung+memperlihatkan%0D%0A%0D%0Aiv%0D%0A%0D%0Aatribut+yang+perlu+ditingkatkan+adalah+atribut+kenyamanan+suasana+rumah+makan.+Atribut+yang%0D%0Akinerjanya+sudah+baik+sesuai+dengan+kepentingan+konsumen+adalah+rasa+makanan%2C+tekstur%2C+harga%2C%0D%0Alayanan+yang+diberikan+sesuai+dengan+yang+diingikan%2C+pelayanan+yang+ramah%2C+kemudahan%0D%0Amenjangkau+lokasi+dan+kemudahan+pemesanan+dengan+aplikasi+online.+Atribut+yang+memiliki%0D%0Akinerja+rendah+adalah+aroma%2C+penampilan+produk%2C+wadah+penyajian%2C+higienitas+produk%2C+bahan%0D%0Ayang+digunakan%2C+fasilitas+yang+disediakan%2C+penyajian+makanan+yang+cepat%2C+dan+penampilan%0D%0Akaryawan.+Atribut+yang+memiliki+tingkat+kinerja+berlebihan+namun+dinilai+tidak+terlalu+penting%0D%0Aoleh+konsumen+adalah+yaitu+kejelasan+informasi+promosi%2C+pengetahuan+karyawan+terkait+produk%2C%0D%0Adan+ketersediaan+lahan+parkir.+Metode+CSI+menunjukkan+bahwa+tingkat+kepuasan+konsumen%0D%0Apada+kualitas+pelayanan+ditinjau+dari+semua+aspek+sebesar+80%2C44%25.+Hal+ini+menunjukkan+secara%0D%0Akeseluruhan+konsumen+telah+merasa+puas+sehingga+mempercayakan+produk+yang+ditawarkan%0D%0Aoleh+rumah+makan+cepat+saji+Mister+Geprek+di+Universitas+Lampung%0D%0A%0D%0AKata+kunci+%3A+kinerja+bauran+pemasaran%2C+kepuasan+konsumen%2C+makanan+cepat+saji%2C+Mister+Geprek.+Restaurant+business+is+currently+one+of+the+most+rapidly+growing+businesses.+This+study+aimed+to%0D%0Adetermine+the+level+of+consumer+satisfaction+and+the+performance+of+product+attributes+to%0D%0Arestaurants+in+Mister+Geprek+in+Lampung+University.+The+research+was+conducted+by+survey%0D%0Amethod+and+purposive+sampling.+T5he+analysis+method+used+were+importance+Performance%0D%0AAnalysis+(IPA)+and+Customer+Satisfaction+Index+(CSI)+in+which+to+identify+customer%0D%0Acharacteristics+and+measure+customer+satifications+towards+Mister+Geprek+Restaurant.%0D%0ADistribution+of+questionnaires+was+conducted+at+3+Mister+Geprek+outlets+located+in+the+University%0D%0Aof+Lampung+campus+environment+which+had+been+determined+by+purposive+sampling+method%0D%0Awith+100+respondents.%0D%0A%0D%0AThe+results+of+the+marketing+mix+performance+with+IPA+method+at+Mister+Geprek+Restaurant+in%0D%0Athe+University+of+Lampung+environment+showed+attributes+that+needed+to+be+improved+is+the+the%0D%0Acomfortability+of+the+restaurant+atmosphere.+Attributes+that+have+good+performance+based+on+the%0D%0Aconsumers+interests+are+the+taste+of+food%2C+texture%2C+price%2C+services+provided+in+accordance+with%0D%0Awhat+is+desired%2C+friendly+service%2C+ease+of+location+and+ease+of+ordering+with+online+applications.%0D%0A%0D%0AWhile+that+have+low+performance+are+aroma%2C+product+appearance%2C+presentation+container%2C+product%0D%0Ahygiene%2C+materials+used%2C+facilities+provided%2C+fast+food+presentation%2C+and+employee+appearance.%0D%0AThere+are+that+have+excessive+levels+of+performance+but+are+considered+not+too+important+by%0D%0Aconsumers+are+clarity+of+promotional+information%2C+employee+knowledge+regarding+products%2C+and%0D%0Aavailability+of+parking+land.+The+CSI+method+showed+that+the+level+of+consumer+satisfaction+on%0D%0Aservice+quality+viewed+from+all+aspects+is+80.44%25.+This+showed+that+overall+consumers+have%0D%0Abeen+satisfied+so+that+they+entrust+products+offered+by+fast+food+restaurants+Mister+Geprek+at%0D%0ALampung+University.%0D%0A%0D%0AKeywords%3A+consumer+satisfaction%2C+fast+food%2C+marketing+mix+performance%2C+Mister+Geprek.+&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57443%2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