?url_ver=Z39.88-2004&rft_id=1214051005&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KAJIAN+PERILAKU+KONSUMEN+DALAM+PENGAMBILAN+KEPUTUSAN%0D%0APEMBELIAN+DAN+KINERJA+ATRIBUT+PRODUK+PEMPEK+TENDA+BIRU%0D%0A%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=Agung+Prabowo%2C+1214051005&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+perilaku+konsumen+dalam+pengambilan%0D%0Akeputusan+pembelian+terhadap+produk+Pempek+Tenda+Biru+serta+mengetahui+tingkat%0D%0Akepentingan+dan+kinerja+atribut-atribut+yang+mempengaruhi+kepuasan+konsumen%0D%0Aproduk+Pempek+Tenda+Biru.+Penelitian+ini+dilakukan+dengan+metode+survei+perilaku%0D%0Adan+kepuasan+konsumen+terhadap+77+responden.+Pengumpulan+data+menggunakan%0D%0Akuisioner+dan+dokumentasi%2C+sedangkan+analisis+data+menggunakan+analisis+deskriptif%2C%0D%0AImportance+Performance+Analysis%2C+dan+Customer+Satisfication+Index.%0D%0A%0D%0ABerdasarkan+hasil+survey+mayoritas+konsumen+berjenis+kelamin+perempuan+sebanyak%0D%0A53+orang+.+Motivasi+awal+konsumen+adalah+rasanya+yang+khas+(31+orang)%2C+sedangkan%0D%0Amanfaat+yang+dicari+adalah+memenuhi+rasa+sesuai+selera+(70+orang).+Sumber%0D%0A%0D%0Ainformasi+yang+diperoleh+berasal+dari+teman+(37+orang)+dimana+rasa+adalah+atribut%0D%0Ayang+menjadi+fokus+utama+(52+orang).+Konsumen+melakukan+evaluasi+alternatif+pada%0D%0Aatribut+rasa+(31+orang)+dan+waktu+pembelian+adalah+tidak+tentu+(45+orang).+Konsumen%0D%0Amerasa+cukup+puas+(70+orang)+dan+memutuskan+untuk+melakukan+pembelian+kembali%0D%0A(73+orang).%0D%0A%0D%0AHasil+analisis+Importance+Performance+Analysis+menunjukan+tidak+ada+atribut+yang%0D%0Amenjadi+prioritas+utama%2C+namun+para+konsumen+menganggap+kinerja+atribut+yang%0D%0Aterdapat+pada+produk+Pempek+Tenda+Biru+sudah+sesuai.Atribut+yang+perlu%0D%0Adipertahankan+yaitu+atribut+rasa%2Cvarian+menu%2C+merk%2C+label+halal%2C+ketersediaan+produk%2C%0D%0Akebersihan+produk%2C+kemudahan+menjangkau+lokasi+dan+kebersihan+tempat.+Atribut%0D%0Adengan+kinerja+rendah+adalah+harga%2C+media+iklan+dan+promosi%2C+sikap+pramusaji%2C%0D%0Atanggapan+terhadap+keluhan+dan+kecepatan+pelayanan.+Atribut+yang+memiliki+tingkat%0D%0Akinerja+berlebihan+namun+tidak+dinilai+terlalu+penting+oleh+konsumen+adalah%0D%0Akemasan.+Hasil+analisis+Customer+Satisfication+Index+(CSI)+diperoleh+nilai+sebesar%0D%0A78%2C87%25+yaitu+konsumen+merasa+cukup+puas.+This+study+aims+to+determine+consumer+behavior+in+making+purchasing+decisions+on%0D%0APempek+Tenda+Biru+products+as+well+as+knowing+the+level+of+importance+and%0D%0Aperformance+of+attributes+that+affect+consumer+satisfaction+of+Pempek+Tenda+Biru%0D%0Aproducts.+This+research+was+conducted+with+behavioral+survey+methods+and+customer%0D%0Asatisfaction+with+77+respondents.+Data+collection+uses+questionnaires+and%0D%0Adocumentation%2C+while+data+analysis+uses+descriptive+analysis%2C+Importance%0D%0APerformance+Analysis%2C+and+Customer+Satisfaction+Index.%0D%0A%0D%0ABased+on+the+survey+results%2C+the+majority+of+consumers+are+female%2C+53+respondents.%0D%0AThe+initial+motivation+of+consumers+is+the+typical+taste+(31+respondents)%2C+while+the%0D%0Abenefits+sought+are+fulfilling+tastes+according+to+taste+(70+respondents).+The+source+of%0D%0A%0D%0Ainformation+obtained+comes+from+friends+(37+respondents)+where+taste+is+the+attribute%0D%0Athat+is+the+main+focus+(52+respondents).+Consumers+conduct+alternative+evaluations+on%0D%0Ataste+attributes+(31+respondents)+and+the+time+of+purchase+is+uncertain+(45%0D%0Arespondents).+Consumers+feel+quite+satisfied+(70+respondents)+and+decide+to%0D%0Arepurchase+(73+respondents).%0D%0A%0D%0AThe+results+of+the+Importance+Performance+Analysis+show+that+there+are+no+attributes%0D%0Athat+are+the+top+priority%2C+but+consumers+consider+the+performance+attributes+found+in%0D%0Athe+Pempek+Tenda+Biru+product+to+be+appropriate.+Attributes+that+need+to+be%0D%0Amaintained+are+taste+attributes%2C+menu+variants%2C+brands%2C+halal+labels%2C+product%0D%0Aavailability%2C+product+cleanliness%2C+ease+of+reaching+the+location+and+cleanliness+of+the%0D%0Aplace.+Low+performance+attributes+are+price%2C+advertising+and+media+promotions%2C%0D%0Aattitude+of+waiters%2C+responses+to+complaints+and+speed+of+services.+Attributes+that+have%0D%0Aexcessive+performance+levels+but+are+not+overvalued+by+consumers+are+packaging.%0D%0AThe+results+of+the+Customer+Satisfaction+Index+(CSI)+analysis+obtained+a+value+of%0D%0A78.87%25%2C+is+that+consumers+felt+quite+satisfied.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57445%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57445%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F57445%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Agung+Prabowo%2C+1214051005++(2019)+KAJIAN+PERILAKU+KONSUMEN+DALAM+PENGAMBILAN+KEPUTUSAN+PEMBELIAN+DAN+KINERJA+ATRIBUT+PRODUK+PEMPEK+TENDA+BIRU+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F57445%2F