?url_ver=Z39.88-2004&rft_id=1741011002&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOSI+BERBASIS+SOSIAL+MEDIA+TERHADAP++++%0D%0ANIAT+BELI+PRODUK+JASA+PADA+LEMBAGA+PELATIHAN+KERJA++%0D%0ATECHNICO+LAMPUNG+&rft.creator=MUHAMMAD+LUNGIT+WICAKSONO+%2C+1741011002&rft.subject=332+Ekonomi+keuangan&rft.subject=335+Sistem+ekonomi+sosialis&rft.subject=336+Keuangan+publik&rft.description=+%0D%0APromosi+merupakan+elemen+bauran+pemasaran+yang+berfokus+pada+upaya%0D%0Amenginformasikan%2C+membujuk%2C+dan+mengingatkan+kembali+konsumen+akan+merek%0D%0Adan+produk+perusahaan.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh%0D%0Apromosi+berbasis+sosial+media+yaitu+hiburan%2C+interaksi%2C+dan+trend+terhadap+niat+beli%0D%0Aproduk+jasa+pada+lembaga+Pelatihan+Kerja+Technico+Lampung.+Lembaga%0D%0APelatihan+Kerja+Technico+Lampung++memiliki+Hiburan+yang+dapat+membuat%0D%0AKonsumen+nyaman+berada+di+halaman+facebook+yang+berpengaruh+terhadap+niat%0D%0Abeli+konsumen%2C+Interaksi+berpengaruh+terhadap+niat+beli+konsumen+implikasi%0D%0Aditerimanya+hipotesis+ini+Lembaga+Pelatihan+Kerja+Technico+Perlu+Lebih+giat%0D%0Adalam+membalas+komentar+%2C+membalas+pesan+kritik+dan+saran+yang+masuk+ke%0D%0Ahalaman+facebook+Lembaga+Pelatihan+Kerja+Technico%2C+Trend+berpengaruh%0D%0Aterhadap+niat+beli+konsumen+.+Implikasi+diterimanya+hipotesis+ini+adalah+Lembaga%0D%0APelatihan+Kerja+Technico+perlu+memperhatikan+pergerakan+trend+yang+sedang%0D%0Aterjadi+sebelum+membuat+postingan+di+halaman+facebook+dan+akhirnya%0D%0Aberpengaruh+terhadap+niat+beli+konsumen+%0D%0AKata+Kunci+%3Ahiburan%2C+interaksi%2C+trend%2C+niat+beli%0D%0A%0D%0A+%0D%0A%0D%0A+%0D%0APromotion+is+an+element+of+the+marketing+mix+that+focuses+on+efforts+to+inform%2C%0D%0Apersuade%2C+and+remind+consumers+of+the+company's+brands+and+products.+This%0D%0Astudy+aims+to+determine+the+effect+of+social+media-based+promotions%2C+namely%0D%0Aentertainment%2C+interaction%2C+and+trends+on+the+purchase+intention+of+service%0D%0Aproducts+at+the+Technico+Lampung+Job+Training+Institute.+The+Technico+Lampung%0D%0AJob+Training+Institute+has+entertainment+that+can+make+consumers+comfortable+on%0D%0Athe+Facebook+page+which+affects+consumers'+purchase+intentions%2C+Interaction%0D%0Aaffects+consumers'+purchase+intentions%2C+the+implications+of+accepting+this%0D%0Ahypothesis+are+that+the+Technico+Job+Training+Institute+needs+to+be+more+active+in%0D%0Areplying+to+comments%2C+replying+to+messages+of+criticism+and+suggestions.+Log+in+to%0D%0Athe+Technico+Job+Training+Institute+facebook+page%2C+Trends+affect+consumers'%0D%0Apurchase+intentions.+The+implication+of+accepting+this+hypothesis+is+that+the%0D%0ATechnico+Job+Training+Institute+needs+to+pay+attention+to+the+current+trend%0D%0Amovements+before+making+posts+on+the+Facebook+page+and+ultimately+affecting%0D%0Aconsumers'+purchase+intentions.+%0D%0AKeywords%3A+entertainment%2C+interaction%2C+trend%2C+purchase+intention+%0D%0A+%0D%0A+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2022-02-03&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58323%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58323%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58323%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+LUNGIT+WICAKSONO+%2C+1741011002++(2022)+PENGARUH+PROMOSI+BERBASIS+SOSIAL+MEDIA+TERHADAP+NIAT+BELI+PRODUK+JASA+PADA+LEMBAGA+PELATIHAN+KERJA+TECHNICO+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58323%2F