?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+HARGA+DAN+REPUTASI+PERUSAHAAN%0D%0ATERHADAP+KEPUASAN+DAN+LOYALITAS+PELANGGAN+LAYANAN%0D%0AJASA+HAJI+DAN+UMROH+PT+BUNDA+ASNI+PRIMA+DI%0D%0A%0D%0ABANDARLAMPUNG&rft.creator=ANDRE+GILANG+RAMADHAN%2C+1511011133&rft.subject=330+Ekonomi&rft.description=Indonesia+has+the+largest+Muslim+population+in+the+world.+This+has+become+an%0D%0Aopportunity+in+the+service+business%2C+which+is+manifested+in+the+service+business+in%0D%0Athe+field+of+bureau+organizing+hajj+and+umrah.+The+number+of+hajj+and+umrah%0D%0Atravel+companies+is+a+challenge+for+the+travel+bureau+inside.+The+problem+of+this%0D%0Astudy+is+whether+the+price+perception+and+company+reputation+variables+have+an%0D%0Ainfluence+on+variable+satisfaction+and+whether+the+price+perception+variable+and%0D%0Acompany+reputation+have+a+significant+positive+indirect+effect+on+loyalty+with%0D%0Amediated+satisfaction+variables.%0D%0AThis+study+aims+to+determine+the+effect+of+perceived+price+and+company+reputation%0D%0Aon+satisfaction+and+loyalty+and+its+impact+on+positive+loyalty.+The+sample+of+this%0D%0Astudy+amounted+to+100+and+analyzed+using+multiple+linear+regression.+The+results%0D%0Aof+the+study+show+that+the+first+hypothesis+proposed+in+this+study+is+that+the+price%0D%0Avariable+influences+satisfaction+can+be+accepted.+The+second+hypothesis+proposed%0D%0Ain+this+study+is+that+the+company's+reputation+variable+influences+satisfaction+can%0D%0Abe+accepted.+The+third+hypothesis+proposed+in+this+study+is+the+satisfaction%0D%0Avariable+which+is+preceded+by+the+perception+of+price+and+the+company's%0D%0Areputation+has+a+positive+influence.+The+suggestion+proposed+is+PT+Bunda+Asni+Prima+needs+to+maintain+the+reputation%0D%0Aof+her+company+by+continuing+to+improve+the+quality+of+service+at+the+appropriate%0D%0Aprice%2C+and+maintain+customer+satisfaction+by+creating+loyalty+programs+by%0D%0Adiscounting+prices+for+those+who+make+repeat+purchases+and+costumers+who%0D%0Aprovide+recommendations+given+prizes.%0D%0A%0D%0AKeywords+%3A+price+of+perseption%2C+company+reputation%2C+satisfaction+and+loyalty.%0D%0ANegara+Indonesia+memiliki+populasi+umat+Islam+terbesar+di+dunia.+Hal+ini+menjadi%0D%0Apeluang+dalam+bisnis+jasa%2C+yaitu+diwujudkan+dalam+bisnis+jasa+di+bidang+biro%0D%0Apenyelenggaraan+haji+dan+umroh.+Banyaknya+perusahaan+travel+haji+dan+umrah%2C+menjadi+suatu+tantangan+bagi+pihak+biro+travel+dalam+dalam.+Permasalahan%0D%0Apenelitian+ini+apakah+variabel+persepsi+harga+dan+reputasi+perusahaan+memiliki%0D%0Apengaruh+terhadap+kepuasan+variabel+dan+apakah+variabel+persepsi+harga+dan%0D%0Areputasi+perusahaan+berpengaruh+positif+signifikan+tidak+langsung+terhadap%0D%0Aloyalitas+dengan+dimediasi+variabel+kepuasan.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+persepsi+harga+dan%0D%0Areputasi+perusahaan+terhadap+kepuasan+dan+loyalitas+serta+dampaknya+pada%0D%0Apositif+loyalitas.+Sampel+penelitian+ini+berjumlah+100+dan+dianalisis%0D%0Amenggunakan+regresi+linear+berganda.+Hasil+penelitian+diketahui+bahwa%0D%0AHipotesis+pertama+yang+diajukan+dalam+penelitian+ini+yaitu+variabel+harga%0D%0Aberpengaruh+terhadap+kepuasan+dapat+diterima.+Hipotesis+kedua+yang+diajukan%0D%0Adalam+penelitian+ini+yaitu+variabel+reputasi+perusahaan+berpengaruh+terhadap%0D%0Akepuasan+dapat+diterima.+Hipotesis+ketiga+yang+diajukan+pada+penelitian+ini+yaitu%0D%0Avariabel+kepuasan+yang+didahului+oleh+persepsi+harga+dan+reputasi+perusahaan%0D%0Amemiliki+pengaruh+positif.+Saran+yang+diajukan+adalah+PT+Bunda+Asni+Prima+perlu+mempertahankan+reputasi%0D%0Aperusahaannya+dengan+terus+memperbaiki+kualitas+layanan+dengan+harga+yang%0D%0Asesuai%2C+serta+mempertahankan+kepuasan+pelanggannya+dengan+membuat+program%0D%0Aloyalitas+dengan+cara+potongan+harga+untuk+yang+melakukan+pembelian+ulang+dan%0D%0Apelanggan+yang+memberikan+rekomendasi+diberikan+hadiah.%0D%0A%0D%0AKata+kunci+%3A+Persepsi+harga%2C+Reputasi+Perusahaan%2C+Kepuasan%2C+dan+Loyalitas&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58425%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58425%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58425%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ANDRE+GILANG+RAMADHAN%2C+1511011133++(2019)+PENGARUH+PERSEPSI+HARGA+DAN+REPUTASI+PERUSAHAAN+TERHADAP+KEPUASAN+DAN+LOYALITAS+PELANGGAN+LAYANAN+JASA+HAJI+DAN+UMROH+PT+BUNDA+ASNI+PRIMA+DI+BANDARLAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58425%2F