?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ONLINE+SHOPPING+TERHADAP+SIKAP+PEMBELIAN%0D%0AONLINE+DI+KALANGAN+WANITA+(STUDI+KASUS+PADA+KONSUMEN%0D%0ASHOPEE+GENDER+WANITA+DI+BANDAR+LAMPUNG)&rft.creator=EVIE+OKTAVIANI%2C+1511011061&rft.subject=330+Ekonomi&rft.description=Perkembangan+teknologi+yang+semakin+hari+semakin+canggih+serta+penggunaan%0D%0Ainternet+yang+semakin+popular+disemua+kalangan+masyarakat+tanpa+terkecuali%0D%0Akalangan+remaja+wanita.+Masyarakat+pada+saat+ini+lebih+memilih+untuk+melakukan%0D%0Akegiatan+berbelanja+secara+instan+yaitu+dengan+berbelanja+menggunakan+internet.%0D%0AKegiatan+berbelanja+dengan+menggunakan+internet+pada+saat+ini+biasa+disebut+dengan%0D%0Aonline+shopping.+Faktor+waktu+dan+kenyamanan+ketersediaan+24+jam+dari+etalase%0D%0Adaring+dan+aksesibilitas+dari+hampir+semua+lokasi+telah+ditemukan+menjadi+faktor%0D%0Ayang+signifikan+untuk+belanja+di+internet.+ketersediaan+produk+yang+lebih+luas+yang%0D%0Aditawarkan+oleh+online+shopping.+online+shopping+mampu+menyediakan+berbagai%0D%0Amacam+produk+yang+diinginkan+oleh+konsumen+dan+harga+merupakan+faktor+utama%0D%0Ayang+mempengaruhi+sikap+pembelian+online.%0D%0ATujuan+penelitian+adalah+untuk+mengatahui+pengaruh+online+shopping+terhadap%0D%0Asikap+pembelian+online+di+kalangan+wanita.+Populasi+penelitian+adalah+konsumen%0D%0AShopee+gender+wanita.+Pengambilan+sampel+menggunakan+non-probability+sampling%0D%0Adengan+teknik+Purposive+Sampling.+Teknik+analisis+data+menggunakan+analisis%0D%0Adengan+program+SPSS.+Hasil+penelitian+menunjukan+bahwa+pengaruh+variabel+online%0D%0Ashopping+terhadap+sikap+pembelian+online+sebesar+R%0D%0A2%0D%0A%3D+0%2C708+hal+ini+berarti+pengaruh%0D%0Avariabel+online+shopping+terhadap+sikap+pembelian+online+sebesar+70%2C8%25+sedangkan%0D%0A29%2C2%25+dipengaruhi+oleh+variabel+atau+faktor+lain+yang+tidak+diteliti+dan+tidak%0D%0Atermasuk+dalam+penelitian+ini.%0D%0Akata+kunci%3A+online+shopping%2C+kenyamanan%2C+harga%2C+produk%2C+sikap+pembelian+online%0D%0AThe+development+of+increasingly+sophisticated+technology+and+the+use+of+the%0D%0Ainternet+are+increasingly+popular+in+all+circles+of+society+without+exception+among%0D%0Ayoung+women.+The+people+at+this+time+prefer+to+do+instant+shopping+activities+by%0D%0Ashopping+using+the+internet.+Shopping+using+the+internet+at+this+time+is+commonly%0D%0Areferred+to+as+online+shopping.+The+time+and+convenience+factor+of+24-hour%0D%0Aavailability+from+online+storefronts+and+accessibility+from+almost+all+locations+has%0D%0Abeen+found+to+be+a+significant+factor+for+shopping+on+the+internet.+broader+product%0D%0Aavailability+offered+by+online+shopping.+online+shopping+is+able+to+provide+a+variety+of%0D%0Aproducts+desired+by+consumers+and+prices+are+the+main+factors+that+influence+the%0D%0Aattitude+of+online+purchases.%0D%0A%0D%0AThe+aim+of+the+study+was+to+find+out+the+effect+of+online+shopping+on+the+attitude%0D%0Aof+online+purchases+among+women.+The+research+population+is+female+consumer%0D%0AShopee+gender.+Sampling+uses+non-probability+sampling+with+purposive+sampling%0D%0Atechnique.+The+data+analysis+technique+uses+analysis+with+the+SPSS+program.+The%0D%0Aresults+showed+that+the+effect+of+online+shopping+variables+on+the+attitude+of+online%0D%0Apurchases+amounted+to+R2+%3D+0.708%2C+this+means+that+the+influence+of+online+shopping%0D%0Avariables+on+the+attitude+of+online+purchases+was+70.8%25+while+29.2%25+was+influenced%0D%0Aby+variables+or+other+factors+not+examined+and+not+included+in+this+research%0D%0Akeywords%3A+online+shopping%2C+convenience%2C+price%2C+products%2C+attitude+to+online%0D%0A%0D%0Apurchases&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58445%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58445%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58445%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++EVIE+OKTAVIANI%2C+1511011061++(2019)+PENGARUH+ONLINE+SHOPPING+TERHADAP+SIKAP+PEMBELIAN+ONLINE+DI+KALANGAN+WANITA+(STUDI+KASUS+PADA+KONSUMEN+SHOPEE+GENDER+WANITA+DI+BANDAR+LAMPUNG).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58445%2F