?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+KEPERCAYAAN+MEREK+TERHADAP+LOYALITAS%0D%0AMEREK+KONSUMEN+SABUN+CAIR+DETTOL%0D%0A(Studi+Pada+Konsumen+Sabun+Cair+Dettol+di+Bandar+Lampung)&rft.creator=Kms+Radhitya+Pratama+K%2C+1541011043&rft.subject=330+Ekonomi&rft.description=Sabun+cair+merupakan+salah+satu+kebutuhan+masyarakat+yang+digunakan+untuk%0D%0Amelakukan+perawatan+pada+tubuh.+Industri-industri+sabun+cair+di+Indonesia+saat+ini%0D%0Asemakin+berkembang+pesat%2C+dengan+hadirnya+berbagai+macam+produk+sabun+cair%0D%0Adengan+merek-merek+yang+beragam.+Salah+satu+merek+sabun+cair+yang%0D%0Aberkembang+di+Indonesia+yaitu+sabun+cair+merek+Dettol%2C+meskipun+sabun+Dettol%0D%0Atermasuk+salah+satu+merek+yang+diakui+di+Indonesia+namun+berdasarkan+data+top%0D%0Abrand+index+tahun+2018+sabun+cair+Dettol+belum+menjadi+pilihan+pertama%0D%0Akonsumen+dalam+melakukan+perawatan+tubuh+hal+ini+mengindikasikan+bahwa%0D%0Akonsumen+sabun+cair+Dettol+belum+sepenuhnya+percaya+terhadap+merek+sabun%0D%0ADettol+sehingga+penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kepercayaan%0D%0Amerek+yang+terdiri+dari+brand+reliability+dan+brand+intentions+terhadap+loyalitas%0D%0Amerek+konsumen+sabun+cair+Dettol+di+Bandar+Lampung.+Sampel+pada+penelitian%0D%0Aini+adalah+pengguna+sabun+cair+Dettol+yang+ada+di+Bandar+Lampung+sebanyak+100%0D%0Aorang+yang+ditentukan+melalui+metode+probability+sampling%2C+dengan+teknik%0D%0Apurposive+sampling.+Desain+penelitian+yang+digunakan+adalah+penelitian%0D%0Adeskriptif+verifikatif%2C+penelitian+ini+menggunakan+analisis+regresi+linier+berganda.%0D%0APengujian+hipotesis+dilakukan+dengan+secara+parsial+(uji-t)+dan+secara+simultan%0D%0A(uji-f).+Hasil+penelitian+ini+adalah+variabel+brand+reliability+dan+brand+intentions%0D%0Aberpengaruh+signifikan+terhadap+loyalitas+merek%2Fbrand+loyalty.+Variabel+bebas%0D%0Ayang+mempunyai+pengaruh+terbesar+yaitu+brand+reliability+(X1)+dengan+nilai+%CE%B2+%3D%0D%0A0.531+dengan+sgnifikansi+0.000%2C+selanjutnya+variabel+brand+intentions+(X2)%0D%0Adengan+nilai+%CE%B2+%3D+0.419+dengan+signifikansi+0.000+dan+masing-masing+variabel+X%0D%0Amemberikan+kontribusi+dalam+mempengaruhi+Variabel+Y+sebesar+74.7%25+dan%0D%0Asisanya+sebesar+25.3%25+dipengaruhi+oleh+variabel+lain.%0D%0AKata+kunci%3A+Kepercayaan+Merek%2C+Loyalitas+Merek%2FBrand+Loyalty%2C+Brand%0D%0AReliability%2C+Brand+Intentions%2C+Sabun+cair+Dettol.%0D%0ALiquid+soap+is+one+of+the+community's+needs+that+is+used+to+treat+the+body.+Liquid%0D%0Asoap+industries+in+Indonesia+are+currently+growing+rapidly%2C+with+the+presence+of%0D%0Avarious+kinds+of+liquid+soap+products+with+various+brands.+One+of+the+liquid+soap%0D%0Abrands+that+developed+in+Indonesia%2C+namely+Dettol+liquid+soap%2C+although+Dettol%0D%0Asoap+is+one+of+the+recognized+brands+in+Indonesia%2C+based+on+2018+top+brand+index%0D%0Adata+Dettol+liquid+soap+has+not+become+the+first+choice+for+consumers+in+body%0D%0Acare.+This+indicates+that+Dettol+liquid+soap+consumers+have+not+fully+trusted+Dettol%0D%0Asoap+brands+so+this+study+aims+to+determine+the+effect+of+brand+trust+consisting+of%0D%0Abrand+reliability+and+brand+intentions+on+brand+loyalty+of+Dettol+liquid+soap%0D%0Aconsumers+in+Bandar+Lampung.+The+sample+in+this+study+were+100+users+of+Dettol%0D%0Aliquid+soap+in+Bandar+Lampung%2C+who+were+determined+through+a+probability%0D%0Asampling+method%2C+using+a+purposive+sampling+technique.+The+research+design%0D%0Aused+is+descriptive+verification+research%2C+this+study+uses+multiple+linear+regression%0D%0Aanalysis.+Hypothesis+testing+is+done+partially+(t-test)+and+simultaneously+(f-test).%0D%0AThe+results+of+this+study+are+the+variable+brand+reliability+and+brand+intentions%0D%0Asignificantly+influence+brand+loyalty+%2F+brand+loyalty.+The+independent+variable%0D%0Awhich+has+the+biggest+influence+is+brand+reliability+(X1)+with+a+value+of+%CE%B2+%3D+0.531%0D%0Awith+a+significance+of+0.000%2C+then+the+variable+brand+intentions+(X2)+with+a+value%0D%0Aof+%CE%B2+%3D+0.419+with+a+significance+of+0%2C000+and+each+variable+X+contributes+to+affect%0D%0Athe+Y+variable+of+74.7+%25+and+the+remaining+25.3%25+are+influenced+by+other%0D%0Avariables.%0D%0AKey+Words%3A+Brand+Trust%2C+Brand+Loyalty%2C+Brand+Reliability%2C+Brand+Intentions%2C%0D%0ADettol+Liquid+soap%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58458%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58458%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58458%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Kms+Radhitya+Pratama+K%2C+1541011043++(2019)+PENGARUH+DIMENSI+KEPERCAYAAN+MEREK+TERHADAP+LOYALITAS+MEREK+KONSUMEN+SABUN+CAIR+DETTOL+(Studi+Pada+Konsumen+Sabun+Cair+Dettol+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++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