?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+GREEN+IMAGE%2C+GREEN+TRUST+DAN+GREEN+SATISFACTION%0D%0A%0D%0ATERHADAP+GREEN+LOYALTY+PRODUK+WARDAH%0D%0A%0D%0ADI+BANDAR+LAMPUNG&rft.creator=Rahmahnurul+Amina%2C+1511011022&rft.subject=330+Ekonomi&rft.description=Environmental+problems+such+as+the+greenhouse+effect%2C+air+and+water+pollution%2C%0D%0Afires+and+deforestation+that+threatens+the+amount+of+oxygen+in+the+atmosphere+and%0D%0Adepletion+of+natural+resources+to+cause+global+warming.+Companies+must+consider%0D%0Aenvironmentally+friendly+products+as+factors+that+influence+consumer+purchasing%0D%0Adecisions.+Therefore%2C+it+is+important+to+conduct+research+to+find+out+how+green%0D%0Aimages%2C+green+trust+and+green+satisfaction+towards+green+loyalty+of+Wardah%0D%0Aproducts+in+Bandar+Lampung.%0D%0AThe+research+objective+was+to+determine+the+effect+of+green+image+on+green%0D%0Aloyalty%2C+green+trust+on+green+loyalty%2C+green+satisfaction+on+green+loyalty+for%0D%0AWardah+product+buyers+in+Bandar+Lampung.+The+type+of+research+is+descriptive.%0D%0AThe+study+population+was+Wardah+consumers+selected+from+4+Wardah+outlets+in%0D%0ABandar+Lampung+including+the+Boemi+Kedaton+Mall%2C+Chandra+Tanjung+Karang%2C%0D%0A%0D%0ACentral+Plaza+and+Mall+Kartini+with+25+samples+each.+Sampling+uses+a+non-%0D%0Aprobability+sampling+method+with+a+purposive+sampling+technique.+Data%0D%0A%0D%0Acollection+techniques+with+a+questionnaire+of+100+respondents.+Validity+testing%0D%0Auses+factor+analysis+and+reliability+testing+using+Cronbach's+Alpa.+The+data%0D%0Aanalysis+technique+uses+path+analysis+with+the+SPSS+program.+The+research+results%0D%0Aof+the+variable+green+image%2C+green+trust%2C+and+green+satisfaction+have+a+significant%0D%0Aeffect+on+green+loyalty+by+53.1%25+while+the+remaining+46.9%25+is+influenced+by%0D%0Aother+variables.%0D%0AKeywords%3A+green+image%2C+green+trust%2C+green+satisfaction%2C+and+green+loyalty%0D%0APermasalahan+lingkungan+seperti+efek+rumah+kaca%2C+polusi+udara+dan+air%2C+kebakaran%0D%0Adan+penggundulan+hutan+yang+mengancam+jumlah+oksigen+di+atmosfir+dan%0D%0Amenipisnya+sumber+daya+alam+mengakibatkan+global+warming.+Perusahaan+harus%0D%0Amemandang+produk+ramah+lingkungan+sebagai+faktor+yang+memengaruhi%0D%0Akeputusan+pembelian+konsumen.+Oleh+karena+itu%2C+maka+penting+diadakannya%0D%0Apenelitian+untuk+mengetahui+bagaimana+pengaruh+green+image%2C+green+trust+dan%0D%0Agreen+satisfaction+terhadap+green+loyalty+produk+Wardah+di+Bandar+Lampung.%0D%0ATujuan+penelitian+adalah+untuk+mengetahui+pengaruh+green+image+terhadap+green%0D%0Aloyalty%2C+green+trust+terhadap+green+loyalty%2C+green+satisfaction+terhadap+green%0D%0Aloyalty+produk+Wardah+di+Bandar+lampung.+Jenis+penelitian+adalah+deskriptif.%0D%0APopulasi+penelitian+adalah+konsumen+Wardah+yang+dipilih+dari+4+gerai+Wardah%0D%0Ayang+ada+di+Bandar+Lampung+diantaranya+Mall+Boemi+Kedaton%2C+Chandra+Tanjung%0D%0AKarang%2C+Central+Plaza+dan+Mall+Kartini+dengan+masing-masing+diambil+25+sampel.%0D%0APengambilan+sampel+menggunakan+metode+non-probability+sampling+dengan%0D%0Ateknik+Purposive+Sampling.+Teknik+pengumpulan+data+dengan+kuesioner+sebanyak%0D%0A100+responden.+Pengujian+validitas+menggunakan+faktor+analisis+dan+uji%0D%0Areliabilitas+menggunakan+Cronbach%E2%80%99s+Alpa.+Teknik+analisis+data+menggunakan%0D%0Aanalisis+jalur+dengan+program+SPSS.+Hasil+penelitian+variabel+green+image%2C+green%0D%0Atrust+dan+green+satisfaction+berpengaruh+signifikan+terhadap+green+loyalty+sebesar%0D%0A53%2C1%25+sedangkan+sisanya+46%2C9%25+dipengaruhi+oleh+variabel+lain.%0D%0AKata+kunci+%3A+green+image%2C+green+trust%2C+green+satisfaction%2C+dan+green+loyalty&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58464%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58464%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58464%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rahmahnurul+Amina%2C+1511011022++(2019)+PENGARUH+GREEN+IMAGE%2C+GREEN+TRUST+DAN+GREEN+SATISFACTION+TERHADAP+GREEN+LOYALTY+PRODUK+WARDAH+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58464%2F